AOL

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AOL and Microsoft Team Up to Offer Premium Content

Apr 25, 2014 - Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Comments

AOL Debuts Native Mobile Ad Unit

huffpost-screenshot-2 Apr 25, 2014 - AOL's new ad unit claims to enable publishers to increase revenue in mobile. Comments

AOL Strikes Premium Motion Picture Deal With Miramax

aol-logo-eraser-red Apr 24, 2014 - A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Comments

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

video-shutterstock-92000435 Apr 18, 2014 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider. Comments

Americans Spent Almost 18 Hours in February Watching Online Video

video-shutterstock-92000435 Apr 14, 2014 - While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video... Comments

AOL Announces "Connected," First Foray Into Long-Form Video

aol-on-network Apr 1, 2014 - "Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international markets and will now be adapted for U.S. audiences by AOL. Comments

ad:tech San Francisco 2014: Much Ado About Everything

ad-tech-sf Mar 31, 2014 - The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the industry, AOL, and the future of video advertising. Comments

AOL Unveils Cross-Screen Programmatic Ad Platform 'One'

onebyaol Mar 27, 2014 - The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Comments

comScore: Video Ad Views Hit 26.9 Billion in January

Woman Watching Video Feb 25, 2014 - According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Comments

AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy

aol-log Jan 24, 2014 - AOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes of Facebook or Google? Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

YouTube to Launch an Ad-Free Music Subscription Service?

youtube2 Oct 25, 2013 - Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Comments

comScore: Google Continues to Lead US Search Market Despite Drop in Queries

comscore-story Oct 23, 2013 - Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore. Comments

How to Leverage Premium Assets to Create More Engaging Digital Ads

home-pictela Oct 14, 2013 - Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Comments

comScore: AOL Climbs to Second Place in Online Video Content Ranking

digital-video-strip Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

AOL Targets Programmatic Video Advertising With Adap.tv Acquisition

Handshake Aug 8, 2013 - AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Comments

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Concept image representing software piracy Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

AOL First Major Company to Certify Sales Staff With IAB Exam

cmo-test May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

technology vortex Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for... Comments

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