Marketing News & Expert Advice
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AOL
AOL Ad Revenues Grow by 5%, But Domestic Display Falls
May 9, 2012 - Company stresses video and rich media ad offerings amid disappointing U.S. ad growth. Comments
Top 20 U.S. Web Properties: Google Surges Past Yahoo
Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments
Microsoft's Search Sees Slight Gain in Market Share
Jan 11, 2012 - Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore. Comments
2012 Email Marketing Predictions
Jan 3, 2012 - The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Comments
Facebook's 2011 Ad Sales Took No Pity on Portals
Dec 14, 2011 -
Social platform emerges as the display ad leader. Next up: mobile battle vs. Google.
Comments
AOL Names Jim Norton to Head Sales
Dec 9, 2011 -
A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships.
Comments
If AOL Is Ford, What's Facebook?
Dec 7, 2011 -
If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals?
Comments
Yahoo Flexes Its Media Muscle
Dec 1, 2011 - Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Comments
Walmart's Internet Radio Ads Tuned to Black Friday
Nov 22, 2011 - Big box retailer will target music listeners by genre. Comments
Made to Order - Web-Only Content That Makes for a Great Buy
Nov 17, 2011 - Exclusive content placements on your site create additional channels through which to connect with consumers. Comments
Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal
Nov 8, 2011 - The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Comments
Agencies Lukewarm on 2012 NewFronts
May 4, 2012 -
Will people watch and advertisers buy in?
Comments
Facebook Video Visitors Down 8%, Yahoo's Up 8%
Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments
AOL Adopts Nielsen GRP for Video Ads
Apr 16, 2012 - AOL advertisers will only pay for percentage of target audience actually hit. Comments
AOL Offers DSP Service
Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
AOL Sales Head: NewFronts Highlight Original Content at Scale
Feb 27, 2012 -
Janet Balis discusses AOL's video strategy and how the "online upfront" plays into it.
Comments
Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments
Researcher: Facebook's 2012 Ad Sales to Top $5B
Feb 22, 2012 - But Google will soon catch up in the display category, eMarketer says. Comments
AOL to Lean On Right Media in 'Big Three' Ad Deal
Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments
AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Feb 1, 2012 - Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Comments
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