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Selfie Shootout

Online Content Videos Hit Record 52 Billion Monthly Views

Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

YouTube to Launch an Ad-Free Music Subscription Service?

youtube2 Oct 25, 2013 - Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Comments

comScore: Google Continues to Lead US Search Market Despite Drop in Queries

comscore-story Oct 23, 2013 - Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore. Comments

How to Leverage Premium Assets to Create More Engaging Digital Ads

home-pictela Oct 14, 2013 - Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Comments

comScore: AOL Climbs to Second Place in Online Video Content Ranking

digital-video-strip Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

AOL Targets Programmatic Video Advertising With Adap.tv Acquisition

Handshake Aug 8, 2013 - AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Comments

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Concept image representing software piracy Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

AOL First Major Company to Certify Sales Staff With IAB Exam

cmo-test May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

technology vortex Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for... Comments

ComScore Study Reveals Online Searches Hit 17 Billion in November

A browser doing a web search Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

AOL Advertising.com Group Hires Kline as CMO

allie-kline-web Dec 12, 2012 - AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertising.com Group. Comments

AOL Appoints Head of Agency and Industry Relations

jack-bamberger-headshot-300x228 Nov 21, 2012 - AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising customers, the holding companies and advertising agencies. Comments

Everything New Is Old Again

morningroutine-chart Nov 7, 2012 - AOL looks to be number one in email again with its new webmail client Alto. Comments

Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads

cpc Oct 24, 2012 - The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Comments

AOL Puts All Original Videos on Monetized YouTube Channels

aol-logo Oct 4, 2012 - AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork. Comments

AOL Pushes New Devil Units for Specific Brand Verticals

aol-devil2 Oct 1, 2012 - Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel. Comments

ShareThis Tops New Ad Entity Ranking From ComScore

Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

amerforprosp-twitter Sep 5, 2012 - Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Comments

AOL Introduces Ads in Connected TV App

aol-on Aug 10, 2012 - Single campaigns can now be deployed across multiple screens with a single media buy. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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