AOL

aol

AOL Banks on Ad Market Rationality to Drive Revenues

Jul 25, 2012 - Company reported global ad revenue growth of 6% in Q2 2012. Comments

AOL, Arnold Worldwide, USA Today Hire

Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments

AOL Offers Cross-Platform Ads for Desktop and Mobile

iphonemoviefonepictela Jun 27, 2012 - Pictela ads now work across smartphones and tablets. Comments

AOL Promotes Man Behind Ad Revenue Bright Spot

May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

tim-armstrong-at-tcdisrupt May 22, 2012 - CEO talks about ads, innovation, and Facebook. Comments

AOL Ad Revenues Grow by 5%, But Domestic Display Falls

May 9, 2012 - Company stresses video and rich media ad offerings amid disappointing U.S. ad growth. Comments

Agencies Lukewarm on 2012 NewFronts

thedaily-puppets May 4, 2012 - Will people watch and advertisers buy in? Comments

Facebook Video Visitors Down 8%, Yahoo's Up 8%

Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments

AOL Adopts Nielsen GRP for Video Ads

Apr 16, 2012 - AOL advertisers will only pay for percentage of target audience actually hit. Comments

AOL Offers DSP Service

Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments

AOL Sales Head: NewFronts Highlight Original Content at Scale

janet-balis-aol Feb 27, 2012 - Janet Balis discusses AOL's video strategy and how the "online upfront" plays into it. Comments

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments

Researcher: Facebook's 2012 Ad Sales to Top $5B

Feb 22, 2012 - But Google will soon catch up in the display category, eMarketer says. Comments

AOL to Lean On Right Media in 'Big Three' Ad Deal

Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments

AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

Feb 1, 2012 - Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

Microsoft's Search Sees Slight Gain in Market Share

Jan 11, 2012 - Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore. Comments

2012 Email Marketing Predictions

Jan 3, 2012 - The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Comments

Facebook's 2011 Ad Sales Took No Pity on Portals

facebook-bomb Dec 14, 2011 - Social platform emerges as the display ad leader. Next up: mobile battle vs. Google. Comments

AOL Names Jim Norton to Head Sales

jim-norton-aol Dec 9, 2011 - A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Comments

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