AOL

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AOL Targets Programmatic Video Advertising With Adap.tv Acquisition

Aug 8, 2013 - AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Comments

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Concept image representing software piracy Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

AOL First Major Company to Certify Sales Staff With IAB Exam

cmo-test May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

technology vortex Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for... Comments

ComScore Study Reveals Online Searches Hit 17 Billion in November

A browser doing a web search Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

AOL Advertising.com Group Hires Kline as CMO

allie-kline-web Dec 12, 2012 - AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertising.com Group. Comments

AOL Appoints Head of Agency and Industry Relations

jack-bamberger-headshot-300x228 Nov 21, 2012 - AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising customers, the holding companies and advertising agencies. Comments

Everything New Is Old Again

morningroutine-chart Nov 7, 2012 - AOL looks to be number one in email again with its new webmail client Alto. Comments

Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads

cpc Oct 24, 2012 - The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Comments

AOL Puts All Original Videos on Monetized YouTube Channels

aol-logo Oct 4, 2012 - AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork. Comments

AOL Pushes New Devil Units for Specific Brand Verticals

aol-devil2 Oct 1, 2012 - Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel. Comments

ShareThis Tops New Ad Entity Ranking From ComScore

Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

amerforprosp-twitter Sep 5, 2012 - Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Comments

AOL Introduces Ads in Connected TV App

aol-on Aug 10, 2012 - Single campaigns can now be deployed across multiple screens with a single media buy. Comments

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

nrcc-districttargeting-youtube Aug 3, 2012 - Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races. Comments

AOL Banks on Ad Market Rationality to Drive Revenues

aol Jul 25, 2012 - Company reported global ad revenue growth of 6% in Q2 2012. Comments

AOL, Arnold Worldwide, USA Today Hire

Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments

AOL Offers Cross-Platform Ads for Desktop and Mobile

iphonemoviefonepictela Jun 27, 2012 - Pictela ads now work across smartphones and tablets. Comments

AOL Promotes Man Behind Ad Revenue Bright Spot

May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

tim-armstrong-at-tcdisrupt May 22, 2012 - CEO talks about ads, innovation, and Facebook. Comments

AOL Ad Revenues Grow by 5%, But Domestic Display Falls

May 9, 2012 - Company stresses video and rich media ad offerings amid disappointing U.S. ad growth. Comments

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