AOL

aol

AOL Banks on Ad Market Rationality to Drive Revenues

Jul 25, 2012 - Company reported global ad revenue growth of 6% in Q2 2012. Comments

AOL, Arnold Worldwide, USA Today Hire

Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments

AOL Offers Cross-Platform Ads for Desktop and Mobile

iphonemoviefonepictela Jun 27, 2012 - Pictela ads now work across smartphones and tablets. Comments

AOL Promotes Man Behind Ad Revenue Bright Spot

May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

tim-armstrong-at-tcdisrupt May 22, 2012 - CEO talks about ads, innovation, and Facebook. Comments

AOL Ad Revenues Grow by 5%, But Domestic Display Falls

May 9, 2012 - Company stresses video and rich media ad offerings amid disappointing U.S. ad growth. Comments

Agencies Lukewarm on 2012 NewFronts

thedaily-puppets May 4, 2012 - Will people watch and advertisers buy in? Comments

Facebook Video Visitors Down 8%, Yahoo's Up 8%

Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments

AOL Adopts Nielsen GRP for Video Ads

Apr 16, 2012 - AOL advertisers will only pay for percentage of target audience actually hit. Comments

AOL Offers DSP Service

Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments

AOL Sales Head: NewFronts Highlight Original Content at Scale

janet-balis-aol Feb 27, 2012 - Janet Balis discusses AOL's video strategy and how the "online upfront" plays into it. Comments

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments

Researcher: Facebook's 2012 Ad Sales to Top $5B

Feb 22, 2012 - But Google will soon catch up in the display category, eMarketer says. Comments

AOL to Lean On Right Media in 'Big Three' Ad Deal

Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments

AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

Feb 1, 2012 - Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

Microsoft's Search Sees Slight Gain in Market Share

Jan 11, 2012 - Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore. Comments

2012 Email Marketing Predictions

Jan 3, 2012 - The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Comments

Facebook's 2011 Ad Sales Took No Pity on Portals

facebook-bomb Dec 14, 2011 - Social platform emerges as the display ad leader. Next up: mobile battle vs. Google. Comments

AOL Names Jim Norton to Head Sales

jim-norton-aol Dec 9, 2011 - A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...