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Mobile Advertising and Its Original Medium

Aug 28, 2015 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts. Comments

Amazon to Abandon Adobe Flash Next Month

amazon-image-laptop Aug 20, 2015 - Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Comments

How to Develop Your Own Powerful Online Brand

brand-community Aug 19, 2015 - How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand - you. Comments

Rise Of the Authenticators

superwoman Aug 17, 2015 - What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers? Comments

How American Apparel Is Moving to Value-Driven Data Analytics

american-apparel Aug 12, 2015 - At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insights. Comments

Alphabet: What's Going to Happen to Google Advertisers?

Google Logo Aug 11, 2015 - Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Comments

In the Moment Marketing With Mobile Advertising: The Next Big Leap

affluent-millennials Aug 5, 2015 - The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Comments

The Future of Augmented Reality

interactive-shutterstock-132876065 Aug 5, 2015 - Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream. Comments

New York Times Capitalizes on 'Mobile Moments' for Tailored Ads

shutterstock-159153788 Aug 4, 2015 - To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest based on time of day. Comments

4 Industry Lessons From Youth Baseball

baseball-kids-shutterstock503982 Aug 4, 2015 - Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in youth baseball. Comments

And the Winner of Social Media Is... Victoria's Secret [Study]

Social Media Sharing Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Comments

What Does Facebook's New Algorithm Mean for Content Marketers?

A Facebook logo Jul 10, 2015 - With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necessarily remember their favorite brand pages. Comments

3 Secrets to Branded Mobile App Engagement

mobile-apps Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly. Comments

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

canneslions Jul 7, 2015 - Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes. Comments

Pandora on the Power of Music in a Connected World

heidi-browning-pandora Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands. Comments

How OpenTable Leverages Data to Create a Holistic Dining Experience

opentable-logo Jul 1, 2015 - In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs. Comments

Is Virtual Reality the Next Big Wearable?

virtual-reality Jun 30, 2015 - Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technologies ultimately too different? Comments

Big Analytics, Good Will and 'The Queen of the Internet'

taylor-swift Jun 29, 2015 - Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Comments

Apple Cars Hit the Road to Rival Google Street View

Apple acquires Coherent Navigation to bolster Apple Maps Jun 10, 2015 - California, New York, and Florida among locations to be covered by cars in coming weeks. Comments

Apple Pay Coming to UK Retail Stores from July

applepay Jun 9, 2015 - Apple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Comments

Apple to Upgrade Siri and Update Maps

apple-watch-public-transit-apple-maps Jun 9, 2015 - At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient. Comments

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