Amazon’s first physical bookstore: offline’s death has been exaggerated

Nov 20, 2015 - Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. Comments

TV everywhere: the new marketer opportunity

tv-homepage-flickr-2784547940-0c076e305b-z Nov 20, 2015 - As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world. Comments

'Nostalgia is the enemy of progress,' says Hasbro's Lee

monopolyguy Nov 18, 2015 - During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an industry too new and ever-changing to have been mastered yet. Comments

How can you solve your mobile marketing problem?

mobile-mail Nov 17, 2015 - What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for mobile is a recipe for success. Comments

Social messaging: East versus West

social-media-messaging Nov 12, 2015 - As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Comments

Where is video going? 5 areas for marketers to focus on

emeraldcity Oct 26, 2015 - Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future. Comments

Marketing takeaways from design thinking

whistlers-mom-flickr-3961139526-1aa188610d-z Oct 18, 2015 - As marketers, it's easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combating marketing challenges. Comments

Instant Articles reflect a changing publishing landscape

magazines-image Oct 15, 2015 - Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue, but the gain is user experience. Comments

How Target's new ads show the real value of Shazam

shazam-to-shop Oct 15, 2015 - Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experience at the core of brand strategy. Comments

How will the IoT affect CPG brands?

mobile-iot Oct 8, 2015 - Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT? Comments

Europe’s highest court: safe harbor data sharing between EU, U.S. invalid

eu-image Oct 6, 2015 - U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital advertising marketplaces, industry experts say. Comments

The Rise of Ad Blocking Could Be a Complete Loss for Everyone

ad-blocking-image Sep 22, 2015 - Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads, cutting contextually relevant content could do harm to not only publishers and advertisers, but... Comments

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

ad-blocking Sep 21, 2015 - How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Internet and the future of publishing? Comments

Tweets of the Week: Labor Day Was No Match for Apple's Day

twitter-logo Sep 11, 2015 - While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event was trending for two straight days. Comments

10 Things That Changed in Advertising During the Last Decade

10-year-anniversary-shutterstock-219754459 Sep 11, 2015 - In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have occurred during the last decade. Comments

Desktops and Banners Still Rule the Ad Marketplace

king-queen-crown Sep 4, 2015 - These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. Comments

Digital Marketing People on the Move: End of Summer Edition

meeting-brainstorm Sep 3, 2015 - This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Comments

How Email Works, Part Four: Measurement and Tracking

email-marketing-stories Sep 3, 2015 - In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data. Comments

The Opportunity of Wearable Tech for Retail Marketers

wearable-tech-shutterstock-291164906 Sep 2, 2015 - Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue. Comments

Mobile Advertising and Its Original Medium

mobile-music-listen-shutterstock-259943798 Aug 28, 2015 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts. Comments

Amazon to Abandon Adobe Flash Next Month

amazon-image-laptop Aug 20, 2015 - Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Comments

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