Marketing News & Expert Advice

Apple

Facebook Envisions Deeper Links in Mobile App Ads

Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

Caitlin Rossman | Mobile

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

Jun 7, 2013 - A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Comments

Robin Neifield | Strategies

What to Do About the Mobile Flash Clash?

Jun 6, 2013 - What are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Comments

Matt Kapko | Mobile

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

Jun 3, 2013 - While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Comments

Dan Worth | Analyzing Customer Data

Google Puts Privacy at Top of Data Centre Location Choice

May 31, 2013 - Firm gives a rare glimpse into data centre selection processes Comments

Marko Muellner | Social Commerce

Digital Video Is New Again…What?

May 28, 2013 - There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile apps, connected TV, and content marketing. Comments

Amy Manus | Data-Driven Marketing

Will Tablets Still Be Around in 5 Years?

May 8, 2013 - Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers. Comments

Matt Kapko | Conference Call

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call... Comments

Matt Kapko | Mobile

Mobile Ad Networks Begin Taking a Back Seat to Publishers

Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Frank Sinton | Video

Cross-Platform Content Requires Cross-Platform Understanding

Apr 9, 2013 - The three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Comments

Alex Godelman | Publishing

2013: 'Year of the Mobile'

Feb 8, 2013 - Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Comments

Lisa Lacy | Strategies

Chipotle’s Scarecrow Advocates ‘Food with Integrity’

Sep 18, 2013 - The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Comments

Jennifer Wolfe | Data-Driven Marketing

What's the Impact of gTLDs on Social Media?

Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

Caitlin Rossman | Audience/Traffic

Apple and Android Fight for Hands of Smartphone Consumers

Aug 7, 2013 - A new study by Nielsen looks into which operating system is winning the smartphone market. Comments

Matt Kapko | Mobile

iPhone Sales Boost Apple’s Resilience in Latest Quarter

Jul 24, 2013 - Apple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at $6.9 billion. iPhone sales were up 17 percent from the year-ago quarter at 31.2 million while iPad... Comments

Cezary Pietrzak | Mobile

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