Marketing News & Expert Advice
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Apple
Time to Add Passbook to Your Email Program
Jun 12, 2013 - As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Comments
Cross-Platform Content Requires Cross-Platform Understanding
Apr 9, 2013 -
The three underlying problems that need addressing before cross-device integration becomes a mainstream trend.
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2013: 'Year of the Mobile'
Feb 8, 2013 -
Several new predictions on the mobile industry and why we may finally have come to the year of mobile.
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MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook
Jan 31, 2013 -
Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum.
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Apple Earnings Highlight Deeper Shift to Mobile
Jan 25, 2013 -
Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile.
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The 4 Most Important Online Advertising Opportunities in 2013
Jan 8, 2013 -
It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile.
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Adelphic Mobile Raises $10M to Take Anonymity Out of Mobile Ad Inventory
Dec 5, 2012 -
Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. The Boston-based company hasn’t named any of its customers yet, but co-founder Jennifer Lum said the...
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Passbook 101
Nov 28, 2012 -
Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction.
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Bridging the Gap Between On-the-Go and On-the-Couch
Nov 26, 2012 -
Making sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption.
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Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend
Nov 9, 2012 -
While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers.
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How Simplicity Can Help You Get Ahead
Oct 29, 2012 -
There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it.
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Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks
Jun 10, 2013 -
ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform.
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Marketing's New Mandate: Invitation vs. Interruption
Jun 10, 2013 -
As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards.
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Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone
Jun 7, 2013 -
A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013.
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What to Do About the Mobile Flash Clash?
Jun 6, 2013 -
What are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation?
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Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Jun 3, 2013 -
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
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Google Puts Privacy at Top of Data Centre Location Choice
May 31, 2013 -
Firm gives a rare glimpse into data centre selection processes
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Digital Video Is New Again…What?
May 28, 2013 -
There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile apps, connected TV, and content marketing.
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Will Tablets Still Be Around in 5 Years?
May 8, 2013 -
Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers.
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Apple’s Growth Slows as it Sets New Product Expectations for Late 2013
Apr 24, 2013 -
Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call...
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Mobile Ad Networks Begin Taking a Back Seat to Publishers
Apr 15, 2013 -
Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according...
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