Apple Passbook


Apple Pay: Game Changer? Not in Asia

Oct 27, 2014 - Apple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Comments

Apple Pay to Revolutionize Digital Payment Solutions

apple-pay Sep 9, 2014 - After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Comments

Apple Payments Set to Give Google Wallet a Run for Its Money

Silver Apple logo Sep 5, 2014 - Multiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? Comments

iBeacon – Has "Minority Report" Finally Arrived?

ibeacon Mar 24, 2014 - iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations. But how does iBeacon work and how will it benefit marketers? Comments

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

passbook-offers Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments

Debunking Mobile Wallet

passbook Jun 5, 2013 - Let's talk about how Apple Passbook relates to today's world and what's in it for you. Comments

Top 10 Columns in 2012: Passbook, WeChat, and Pinterest

pinterestfeatured Dec 28, 2012 - Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers. Comments

Japan's Digi Landscape in 2013; Mobile Couponing Gets Hot in Hong Kong

Dec 27, 2012 - These topics and more trended in November. Comments

Top Columns in May, June: Mobile Marketing Starts Trending

topjunecolumnsfeatured Dec 20, 2012 - Mobile marketing, social in Japan, and Apple's new Passbook were the most read topics on in May and June. Comments

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

7elevenfeatured Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments

An Apple a Day...

applefeatured Oct 10, 2012 - Here are a few key standout features for iPhone 5 from a marketing lens. Comments

Passbook: A Smart Move for Brands and Apple

applepassbookfeatured Sep 26, 2012 - Here's how and why. Comments

Apple's New Passbook

applepassbookfeatured Jun 18, 2012 - And what it means for brands, marketers, and consumers. Comments

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