Marketing News & Expert Advice
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Apple Passbook
5 Ways Mobile Marketing Can Help Retailers This Holiday Season
Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments
Debunking Mobile Wallet
Jun 5, 2013 -
Let's talk about how Apple Passbook relates to today's world and what's in it for you.
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Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest
Dec 28, 2012 -
Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers.
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Japan's Digi Landscape in 2013; Mobile Couponing Gets Hot in Hong Kong
Dec 27, 2012 - These topics and more trended in November. Comments
Top Columns in May, June: Mobile Marketing Starts Trending
Dec 20, 2012 -
Mobile marketing, social in Japan, and Apple's new Passbook were the most read topics on ClickZ.asia in May and June.
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Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong
Nov 22, 2012 -
Both chains have adopted Passbook in a move to offer mobile coupons to customers.
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An Apple a Day...
Oct 10, 2012 -
Here are a few key standout features for iPhone 5 from a marketing lens.
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Passbook: A Smart Move for Brands and Apple
Sep 26, 2012 -
Here's how and why.
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Apple's New Passbook
Jun 18, 2012 -
And what it means for brands, marketers, and consumers.
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