Mar 24, 2014 - iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations. But how does iBeacon work and how will it benefit marketers? Comments
Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments
Jun 5, 2013 - Let's talk about how Apple Passbook relates to today's world and what's in it for you. Comments
Dec 28, 2012 - Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers. Comments
Dec 27, 2012 - These topics and more trended in November. Comments
Dec 20, 2012 - Mobile marketing, social in Japan, and Apple's new Passbook were the most read topics on ClickZ.asia in May and June. Comments
Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments
Oct 10, 2012 - Here are a few key standout features for iPhone 5 from a marketing lens. Comments
Jun 18, 2012 - And what it means for brands, marketers, and consumers. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014