Marketing News & Expert Advice
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Apple
MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook
Jan 31, 2013 - Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum. Comments
Rich Media Banners in HTML5 Enhance the Mobile Website Experience
Oct 12, 2012 -
The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns.
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The New, New Toaster
Oct 12, 2012 -
Why the iPhone 4S may be the world's best marketing giveaway.
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Do You Roku?
Oct 12, 2012 -
It may be time to learn about this new device because new owners are going to be looking for content channels.
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Is Your Mobile Traffic Askew? Blame iOS 6
Oct 3, 2012 -
And how you must strategize around the information gap caused by the Google-Apple war.
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Exceeding/Managing Expectations When You're on Top
Sep 28, 2012 -
How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed.
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You Need to Care About: Mobile Payments
Sep 21, 2012 -
Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do.
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ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Mobile Ad Click-Throughs Rise As Users Get Closer
Sep 14, 2012 -
Mobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study.
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New iPhone 5 Means More Work for App Marketers
Sep 12, 2012 -
To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance.
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FTC Unveils Mobile App Marketing Guide
Sep 6, 2012 -
One app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's.
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Apple Earnings Highlight Deeper Shift to Mobile
Jan 25, 2013 -
Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile.
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The 4 Most Important Online Advertising Opportunities in 2013
Jan 8, 2013 -
It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile.
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Adelphic Mobile Raises $10M to Take Anonymity Out of Mobile Ad Inventory
Dec 5, 2012 -
Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. The Boston-based company hasn’t named any of its customers yet, but co-founder Jennifer Lum said the...
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Passbook 101
Nov 28, 2012 -
Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction.
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Bridging the Gap Between On-the-Go and On-the-Couch
Nov 26, 2012 -
Making sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption.
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Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend
Nov 9, 2012 -
While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers.
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How Simplicity Can Help You Get Ahead
Oct 29, 2012 -
There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it.
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U.S. Widens Lead With Average Mobile eCPM of $1.37
Oct 25, 2012 -
Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company.
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Why Are Marketers So Behind on Mobile?
Oct 24, 2012 -
Mobile is becoming the new normal - but having the technology is just the
first step; developing strategies for effectively marketing and communicating in a mobile world is a much bigger step.
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‘You Have NO Privacy. Get Over It’
Oct 16, 2012 -
When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever.
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White Papers
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Sitecore
October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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