Marketing News & Expert Advice
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Apple
New iPhone 5 Means More Work for App Marketers
Sep 12, 2012 - To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Comments
Have You Checked Your Mobile Bill This Month?
Jul 20, 2012 - Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Comments
Vacationing With 2 Kids and 8+ Mobile Devices
Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments
Traveling With Mobile and Social
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
What's New in Mobile Ad Tracking for App Publishers
Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments
Apps Move Into Automotive
Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments
Microsoft Spurs New Class of Ads for Surface Tablets
Jun 20, 2012 -
Developers, advertisers, and brands wonder if Microsoft will finally break the mold and create a viable third option in tablet computing.
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How to Create Marketing Videos on the Cheap
Jun 19, 2012 - Tips for producing high quality, low cost videos. Comments
Where Is Search Heading? Check the Map
Jun 18, 2012 - For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Comments
Marketing in the Mobile Email Revolution
Jun 12, 2012 - How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Comments
Standing Out in the App Crowd
May 24, 2012 - Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Comments
FTC Unveils Mobile App Marketing Guide
Sep 6, 2012 -
One app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's.
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Smartphone Content Buyers More Favorable to Mobile Ads
Aug 20, 2012 -
Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study.
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Is HTML5 the End of Native Mobile Apps?
Aug 17, 2012 - Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia elements with consistency across devices. Comments
Google Settles for $22.5M Fine in FTC Privacy Suit
Aug 9, 2012 -
The FTC said that the company would be paying a record fine in the Safari cookies case.
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Google Takes 'Top Global Brand' Title from Apple [Study]
Aug 6, 2012 -
Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions.
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Walking Dead Images Creep Into Text Messages
Aug 2, 2012 -
Zlango is planning to let brands buy keyword-targeted text images.
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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Aug 2, 2012 -
Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing.
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Social Media Access Via Mobile Grows
Aug 1, 2012 -
Almost 37% of mobile users accessed a social site or blog on their handset in Q2.
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Tablet Ads Perform Better with Interactivity, Says IAB UK
Jul 26, 2012 -
45% said they expect their favorite brands to advertise on tablets.
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A Growing Apple iPad Market Awaits in B-to-B, Education
Jul 25, 2012 -
Presence of iPads in Fortune 500s tripled in the past year.
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