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The Future Is Now

Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition. Comments

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

graceland-logo-blue Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan? Comments

Storytelling for Brands: How Blockbuster Should I Be?

blockbuster-storytelling Aug 28, 2014 - Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business. Comments

Voice Search – and You Thought "Auto Correct" Was Bad

Buy side prefers voice trading to electronic execution Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

The Death of the iPad?

iPad Mini with Retina display 1 Aug 20, 2014 - With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the device as a true replacement for the PC. Comments

Foursquare Releases Social Search-Centric Redesign

foursquare Aug 6, 2014 - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. Comments

Creativity and Connection

shutterstock-157130189 Aug 1, 2014 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital marketing industry? Comments

App Marketing Costs Continue to Rise

mobile-apps Jul 31, 2014 - According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs? Comments

Microsoft: Who Cares?

Microsoft Jul 28, 2014 - Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems no matter what the numbers say, Microsoft is here to stay. Comments

How to Use Digital Entertainment to Drive Content Engagement (Part 2)

comic-strip Jul 23, 2014 - In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide compelling content marketing. Comments

Brands Must Embrace Mobile Applications to Build Equity

mobile-apps Jul 10, 2014 - In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. Comments

Mobile Retail Traffic Spiking, Sales Not So Much

mobile commerce Jul 9, 2014 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Comments

Apple TV: Curation, Choice, and Closed Ecosystems

Apple logo Jul 1, 2014 - Apple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for video app developers. Comments

Smart Homes: A New Marketing Paradigm

smart-home Jun 2, 2014 - The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer experience. Comments

The 5 Myths of Automated Marketing

automation-shutterstock-136061006 May 26, 2014 - Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple? Comments

The Secret to Successful Storytelling Lies in the Golden Circle

golden-circle-why May 22, 2014 - Connect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what" you do. Comments

Adobe Enhances Cloud to Bring New Marketing Capabilities

amo-spend-recommendation May 15, 2014 - Adobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Comments

When Social Strategies Can Optimize Business Processes

Social Media Puzzle May 6, 2014 - Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational processes. Comments

Digital People on the Move: April 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments

Publishing Get Ready! The "Wearable Consolidation" Is Coming

wearable-technology-vectors Apr 25, 2014 - The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near future. Comments

Upgradeability, Extensibility, and the Re-Sale Market

certified-pre-owned Apr 25, 2014 - It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possibility of upgrading re-sale products, you are losing out on potential revenue. Comments

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