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Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call, and shared his frustration with Apple’s declining... Comments

Mobile Ad Networks Begin Taking a Back Seat to Publishers

mobile-measurement Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Cross-Platform Content Requires Cross-Platform Understanding

touchscreen Apr 9, 2013 - The three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Comments

2013: 'Year of the Mobile'

man-using-mobile Feb 8, 2013 - Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Comments

MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook

mma-forum-2013 Jan 31, 2013 - Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum. Comments

Apple Earnings Highlight Deeper Shift to Mobile

Apple iPhone 5 front featuring 4G and 4in screen Jan 25, 2013 - Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile. Comments

The 4 Most Important Online Advertising Opportunities in 2013

facebookvspinterest Jan 8, 2013 - It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Comments

Adelphic Mobile Raises $10M to Take Anonymity Out of Mobile Ad Inventory

AlertMe smart meter display on a mobile phone Dec 5, 2012 - Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. The Boston-based company hasn’t named any of its customers yet, but co-founder Jennifer Lum said the... Comments

Passbook 101

passbook Nov 28, 2012 - Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Comments

Bridging the Gap Between On-the-Go and On-the-Couch

facebook-mobile Nov 26, 2012 - Making sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Comments

Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend

Apple Ipad Mini Design Slate Nov 9, 2012 - While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers. Comments

How Simplicity Can Help You Get Ahead

stones Oct 29, 2012 - There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Comments

U.S. Widens Lead With Average Mobile eCPM of $1.37

mobile-measurement Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

Why Are Marketers So Behind on Mobile?

running-behind Oct 24, 2012 - Mobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicating in a mobile world is a much bigger step. Comments

‘You Have NO Privacy. Get Over It’

An eye in close-up superimposted by a screen of random numbers Oct 16, 2012 - When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever. Comments

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

html5 Oct 12, 2012 - The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Comments

The New, New Toaster

toaster Oct 12, 2012 - Why the iPhone 4S may be the world's best marketing giveaway. Comments

Do You Roku?

internet-television Oct 12, 2012 - It may be time to learn about this new device because new owners are going to be looking for content channels. Comments

Is Your Mobile Traffic Askew? Blame iOS 6

mobile-traffic Oct 3, 2012 - And how you must strategize around the information gap caused by the Google-Apple war. Comments

Exceeding/Managing Expectations When You're on Top

iphone-5-safari Sep 28, 2012 - How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Comments

You Need to Care About: Mobile Payments

facebook-mobile Sep 21, 2012 - Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do. Comments

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