Sep 18, 2013 - Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Comments
Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments
Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments
Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments
Mar 30, 2011 - Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands. Comments
Mar 28, 2011 - Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Comments
Dec 1, 2010 - DSP is prevented from accessing real-time inventory after violating Google's exchange policies. Comments
Nov 12, 2010 - Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And this could be where we are in three years. Comments
Oct 8, 2010 - Investments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google. Comments
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.