Desktops and Banners Still Rule the Ad Marketplace

Desktops and Banners Still Rule the Ad Marketplace

9y Kevin Lee

Desktops and Banners Still Rule the Ad Marketplace

These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...

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Millennial Media Forms Mobile Ad Exchange With AppNexus

Millennial Media Forms Mobile Ad Exchange With AppNexus

11y Matt Kapko

Millennial Media Forms Mobile Ad Exchange With App...

Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...

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Should Marketers Fear the Cookie Apocalypse?

Should Marketers Fear the Cookie Apocalypse?

11y Susan Kuchinskas

Should Marketers Fear the Cookie Apocalypse?

Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Read More...

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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

12y Zachary Rodgers

Microsoft's Frank Holland Talks Custom Versus Auto...

Microsoft's top ad sales executive will soon mark a year in his job. Read More...

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AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

12y Zachary Rodgers

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Ménage à trois in display advertising starts on schedule. Read More...

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AOL to Lean On Right Media in 'Big Three' Ad Deal

AOL to Lean On Right Media in 'Big Three' Ad Deal

12y Zachary Rodgers

AOL to Lean On Right Media in 'Big Three' Ad Deal

AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Read More...

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AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys

AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys

12y Zachary Rodgers

AppNexus Unveils 'App Marketplace,' a Dashboard fo...

A central place for ad buyers to plug data and tech into their media buys, DSP-style. Read More...

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Microsoft Retires AdECN, Migrates to AppNexus RTB Engine

Microsoft Retires AdECN, Migrates to AppNexus RTB Engine

13y Zachary Rodgers

Microsoft Retires AdECN, Migrates to AppNexus RTB ...

Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands. Read More...

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Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

13y Zachary Rodgers

Microsoft-Backed DSP AppNexus Hires Ex-Googler Pap...

Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Read More...

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Google Suspends AppNexus From Exchange Over Policy Violations

Google Suspends AppNexus From Exchange Over Policy Violations

13y Jack Marshall

Google Suspends AppNexus From Exchange Over Policy...

DSP is prevented from accessing real-time inventory after violating Google's exchange policies. Read More...

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Prediction: PPC Search Version 3.0, Real-Time Bidding

Prediction: PPC Search Version 3.0, Real-Time Bidding

13y Kevin Lee

Prediction: PPC Search Version 3.0, Real-Time Bidd...

Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And thi...

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Microsoft Makes Headway in Ad Exchange Melee

Microsoft Makes Headway in Ad Exchange Melee

14y Zachary Rodgers

Microsoft Makes Headway in Ad Exchange Melee

Investments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google. Read More...

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At Connected Marketing Week, Talk Is Heated Around the Future of Display

At Connected Marketing Week, Talk Is Heated Around the Future of Display

14y Zachary Rodgers

At Connected Marketing Week, Talk Is Heated Around...

Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...

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