AppNexus

mobilemarketing

Millennial Media Forms Mobile Ad Exchange With AppNexus

Sep 18, 2013 - Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Comments

Should Marketers Fear the Cookie Apocalypse?

computer-cookies-web Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

frank-holland Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments

AOL to Lean On Right Media in 'Big Three' Ad Deal

Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments

AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys

Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments

Microsoft Retires AdECN, Migrates to AppNexus RTB Engine

Mar 30, 2011 - Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands. Comments

Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

paparo Mar 28, 2011 - Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Comments

Google Suspends AppNexus From Exchange Over Policy Violations

Dec 1, 2010 - DSP is prevented from accessing real-time inventory after violating Google's exchange policies. Comments

Prediction: PPC Search Version 3.0, Real-Time Bidding

Nov 12, 2010 - Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And this could be where we are in three years. Comments

Microsoft Makes Headway in Ad Exchange Melee

Oct 8, 2010 - Investments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google. Comments

At Connected Marketing Week, Talk Is Heated Around the Future of Display

Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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