Marketing News & Expert Advice
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AppNexus
Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
AOL to Lean On Right Media in 'Big Three' Ad Deal
Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments
AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments
Microsoft Retires AdECN, Migrates to AppNexus RTB Engine
Mar 30, 2011 - Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands. Comments
Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Mar 28, 2011 -
Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher.
Comments
Google Suspends AppNexus From Exchange Over Policy Violations
Dec 1, 2010 - DSP is prevented from accessing real-time inventory after violating Google's exchange policies. Comments
Prediction: PPC Search Version 3.0, Real-Time Bidding
Nov 12, 2010 - Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And this could be where we are in three years. Comments
Microsoft Makes Headway in Ad Exchange Melee
Oct 8, 2010 - Investments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google. Comments
At Connected Marketing Week, Talk Is Heated Around the Future of Display
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
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