Sep 18, 2013 - Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Comments
Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments
Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments
Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments
Mar 30, 2011 - Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands. Comments
Mar 28, 2011 - Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Comments
Dec 1, 2010 - DSP is prevented from accessing real-time inventory after violating Google's exchange policies. Comments
Nov 12, 2010 - Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And this could be where we are in three years. Comments
Oct 8, 2010 - Investments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google. Comments
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014