Marketing News & Expert Advice
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AppNexus
Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Microsoft's top ad sales executive will soon mark a year in his job.
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Ménage à trois in display advertising starts on schedule.
AOL to Lean On Right Media in 'Big Three' Ad Deal
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.
AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
A central place for ad buyers to plug data and tech into their media buys, DSP-style.
Microsoft Retires AdECN, Migrates to AppNexus RTB Engine
Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands.
Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher.
Google Suspends AppNexus From Exchange Over Policy Violations
DSP is prevented from accessing real-time inventory after violating Google's exchange policies.
Prediction: PPC Search Version 3.0, Real-Time Bidding
Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And this could be where we are in three years.
Microsoft Makes Headway in Ad Exchange Melee
Investments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google.
At Connected Marketing Week, Talk Is Heated Around the Future of Display
Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else.
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