Marketing News & Expert Advice
|
|
|
AppNexus
Millennial Media Forms Mobile Ad Exchange With AppNexus
Sep 18, 2013 - Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Comments
At Connected Marketing Week, Talk Is Heated Around the Future of Display
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
Should Marketers Fear the Cookie Apocalypse?
Apr 11, 2013 -
Marketers have until June to get over cookies, a digital advertising executive said earlier this week.
Comments
Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Mar 26, 2012 -
Microsoft's top ad sales executive will soon mark a year in his job.
Comments
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
AOL to Lean On Right Media in 'Big Three' Ad Deal
Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments
AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments
Microsoft Retires AdECN, Migrates to AppNexus RTB Engine
Mar 30, 2011 - Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands. Comments
Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Mar 28, 2011 -
Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher.
Comments
Google Suspends AppNexus From Exchange Over Policy Violations
Dec 1, 2010 - DSP is prevented from accessing real-time inventory after violating Google's exchange policies. Comments
Prediction: PPC Search Version 3.0, Real-Time Bidding
Nov 12, 2010 - Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And this could be where we are in three years. Comments
Microsoft Makes Headway in Ad Exchange Melee
Oct 8, 2010 - Investments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
