Apps

Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.

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Bud Light Offering Delivery Service Just in Time for the Super Bowl

Jan 22, 2015 - Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones. Comments

The Internet of Things Starts With Agility Everywhere

internet-of-things-web Jan 20, 2015 - The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Comments

Facebook at Work Won't Include Ads - For Now

facebookvspinterest Jan 14, 2015 - Facebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Comments

Microsoft Opens Up Advertising on MSN Apps

shutterstock-193752605 Jan 8, 2015 - Shortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise therein. Comments

Tomorrow's Technology Is Here Today

mobile-iot Jan 7, 2015 - Mobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile customer experiences. Comments

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

Colourful web address URL bar in blue Jan 5, 2015 - As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains. Comments

McDonald's Experiments With Geo-Marketing in Georgia

mcds1218 Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success. Comments

The Changing Definition of TV

tvshopper Dec 16, 2014 - This year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015? Comments

10 Digital Marketing Predictions for 2015

crystal-ball-future Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

Yahoo Gemini Moves Into App Install Ads

yahoo-logo-for-thumbnail Dec 9, 2014 - Following Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Comments

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

taxiiamge Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.

starbucks-new-logo Dec 8, 2014 - Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of one shopping district. Comments

Could Aaron Paul's Off-Color Parody of the Yo App Entice Brands?

yo-logo Dec 5, 2014 - Actor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," the new app sends a version of Paul's catchphrase. Comments

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

2dec14-coca-cola-eyeka-campaign-video-pic Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

It’s OVER, the Internet IS Broken

broken-internet Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments

Snapchat Partners With Square for Peer-to-Peer Payments

snapchat-logo Nov 18, 2014 - To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts question the pairing. Comments

Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

yo-logo Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which is very valuable marketing real estate. Comments

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

taylor Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing fans to interact with its latest music video. Comments

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

iBeacon Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

Why Do Smartphone Users Download Apps Only to Ignore Them?

shutterstock-200250458 Nov 4, 2014 - Nielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across mobile devices. Comments

Taco Bell's New App Lets You Order From Your Phone

shutterstock-216709294 Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts. Comments

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