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Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of mobile time is spent in an app. Comments
Apr 9, 2014 - Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing? Comments
Apr 6, 2014 - The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment. Comments
Apr 1, 2014 - After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who book rides on April 1. Comments
Mar 31, 2014 - The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights out. Comments
Mar 31, 2014 - A look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing ecosystem. Comments
Mar 27, 2014 - Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Comments
Mar 25, 2014 - The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Comments
Mar 24, 2014 - iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations. But how does iBeacon work and how will it benefit marketers? Comments
Mar 24, 2014 - For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could execute. It was quite an interesting experience that I want to share with you. Comments
Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement. Comments
Mar 17, 2014 - Starbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Comments
Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six initiatives and strategies to take your business to the next level. Comments
Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments
Mar 5, 2014 - The magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Facebook's Paper. Comments
Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Comments
Feb 21, 2014 - The quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping their phones. It is expected to roll out nationwide later this year. Comments
Feb 18, 2014 - The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a scavenger hunt that asks consumers to find and scan icons over the course of four weeks. Comments
Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments
Jan 30, 2014 - Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Comments
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014