Marketing News & Expert Advice
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Apps
Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.
QVC Launches Social Shopping Site ToGather
Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments
News360 Helps Brands Find Audiences for Sponsored Content
Jul 22, 2013 -
News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content.
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AMC's 'Breaking Bad' Name Lab App Lets Fans Mimic Credits
Jul 9, 2013 -
The app has been used by over 1.4 million fans since its debut on June 26.
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Standard Life Hong Kong Makes Foray Into Facebook Marketing
May 2, 2013 -
Its chief marketing officer has led the social media strategy and launched a Facebook page in February.
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'Opportunistic' Mobile Ad Buying Surges on Apps
Apr 19, 2013 -
App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange.
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Kool-Aid Man Makeover Stirs Up Digital Content
Apr 17, 2013 -
Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign.
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Cigna's Facestrument App Makes Music with Faces
Apr 10, 2013 -
With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds.
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Congratulations! You're a Product Owner!
Apr 4, 2013 -
Successful products are a company's best marketing tool.
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Chuck E. Cheese's Launches Photo App for Family Fun
Mar 28, 2013 -
The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012.
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Perception Is Reality in Japan
Mar 11, 2013 -
Consider these three recent clever uses of augmented reality that are starting to make waves in the country.
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Native App Drives Engagement for Chevy
Feb 28, 2013 -
Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s...
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Blimpie Releases Its First App Aimed at Targeting Millennials
Sep 27, 2013 -
The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials.
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Stella Artois App Finds Bars Based on Mood
Sep 25, 2013 -
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
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HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?
Sep 1, 2013 -
Consider these drawbacks in mobile apps and why HTML5 will prevail.
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Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers
Aug 30, 2013 -
Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to the TV through a simple-to-use, affordable, and quality device.
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5 Ways Mobile Marketing Can Help Retailers This Holiday Season
Aug 29, 2013 -
If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services.
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Revamped Drync App Lets Users Buy Wine Within Seconds
Aug 14, 2013 -
Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot.
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Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream
Aug 9, 2013 -
The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14.
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CA Milk Advisory Board's Cali CowChat App Gives Users Their Own Unique Moo
Aug 5, 2013 -
The app, which targets moms, has been downloaded 81,000 times after a soft launch in May.
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Content, Context, and Curation: Why Focus Matters
Jul 30, 2013 -
Creating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the best way to capitalize on the resulting usage.
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Mobile Metrics: What a Difference a Year Makes!
Jul 25, 2013 -
The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone.
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