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There Is No Mobile Experience: The Key to Understanding Mobile Data

Oct 1, 2015 - An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now so omnipresent that there are many different experiences. Comments

3 Steps to a Better Site Redesign

bust-out-shutterstock-234718090 Oct 1, 2015 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started. Comments

Content Marketing for China's Social Commerce World

cross-device-mobile-tablet-2 Sep 29, 2015 - In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Comments

Your 5 Mobile Musts This Holiday Season

holiday-mobile-shopping-shutterstock-232253863 Sep 28, 2015 - The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy. Comments

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

intersection-shutterstock-203805400 Sep 25, 2015 - The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment? Comments

5 Online Freemium Tools for Start-Ups and Agencies

tool-box-1 Sep 23, 2015 - Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Comments

3 Tips for Mapping the Customer Journey

map-shutterstock-101877298 Sep 22, 2015 - Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple channels and platforms. Comments

The New Standard of Convenience - From Anywhere

buy-button-2 Sep 17, 2015 - Brands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this shift in digital commerce impact marketing? Comments

Why Periscope Is the Next Big Thing in Social Media

local-innovation Sep 15, 2015 - With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app. Comments

Back-To-School With Advanced Use Cases in Mar-Tech

new-technologies Sep 15, 2015 - The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry currently driven by these innovations. Comments

4 Strategic Tips for Building a Lasting Social Campaign in China

wearesocial-logo Sep 10, 2015 - We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Comments

Desktops and Banners Still Rule the Ad Marketplace

king-queen-crown Sep 4, 2015 - These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. Comments

Your Mobile-Only Customer Experience Guidebook

shutterstock-234409663-buy-buttons Sep 3, 2015 - Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. Comments

The Opportunity of Wearable Tech for Retail Marketers

wearable-tech-shutterstock-291164906 Sep 2, 2015 - Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue. Comments

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

concert-live-image Sep 1, 2015 - At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app? Comments

Beating the Digital Trajectory Test

shutterstock-120646564 Sep 1, 2015 - Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their original trajectories. Comments

CMOs to Invest More in Brand Experience with Content Marketing

content-marketing-image-3 Aug 28, 2015 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure. Comments

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

yahoo-tumblr-annoucement Aug 26, 2015 - At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

Email Marketing: The Best Is Yet To Be!

mobile-email Aug 18, 2015 - Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve. Comments

Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

holiday-mobile-shopping-shutterstock-232253863 Aug 18, 2015 - Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource this holiday season. Comments

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