Marketing News & Expert Advice
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Apps
Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.
'Opportunistic' Mobile Ad Buying Surges on Apps
Apr 19, 2013 - App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange. Comments
Stella Artois Celebrates Holiday Heritage With Facebook App
Nov 30, 2012 -
Stella Artois uses Google Street View and Maps technology to send a virtual caroler.
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SES Chicago: Mobile Apps or Sites. That Is the Question
Nov 15, 2012 -
The contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago.
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FTC Unveils Mobile App Marketing Guide
Sep 6, 2012 -
One app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's.
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Content Apps Could Be First to Embrace Facebook Mobile Likes
Jun 25, 2012 -
Popular Facebook apps could see resurgence with mobile likes.
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Facebook Likes Come to Third-Party Mobile Apps
Jun 21, 2012 -
Developers can create their own buttons to share via mobile apps back to Facebook.
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Apps Move Into Automotive
Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments
Microsoft Spurs New Class of Ads for Surface Tablets
Jun 20, 2012 -
Developers, advertisers, and brands wonder if Microsoft will finally break the mold and create a viable third option in tablet computing.
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Pink Elephants? No, App Has Beer Fans Seeing Gnomes
Jun 6, 2012 -
Belgian Brewery launches Gnome Week and augmented reality mobile and Facebook app.
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Facebook Updates Mobile Ads' Status to Separated
Jun 5, 2012 -
Digital giant unveils new ad-buying options for sponsored stories.
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Standing Out in the App Crowd
May 24, 2012 - Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Comments
Kool-Aid Man Makeover Stirs Up Digital Content
Apr 17, 2013 -
Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign.
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Cigna's Facestrument App Makes Music with Faces
Apr 10, 2013 -
With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds.
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Congratulations! You're a Product Owner!
Apr 4, 2013 -
Successful products are a company's best marketing tool.
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Chuck E. Cheese's Launches Photo App for Family Fun
Mar 28, 2013 -
The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012.
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Native App Drives Engagement for Chevy
Feb 28, 2013 -
Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s...
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Viralheat Launches Developer Platform
Feb 27, 2013 -
The company says the platform will help developers make apps "more social."
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Toyota Test Drives Ad Unit on Weather Channel App
Feb 19, 2013 -
The Weather Company released a redesigned version of The Weather Channel app for Android yesterday.
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Keesing Games Goes Social with Stratego
Feb 5, 2013 -
Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app.
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Donna Karan App Shares Gowns With the Masses
Jan 3, 2013 -
The Facebook app offers a glimpse into the making of red carpet gowns.
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WWE Supplements App with WWE Active
Dec 7, 2012 -
With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas.
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