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Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages. Comments
Jul 18, 2014 - A look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers. Comments
Jul 10, 2014 - In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. Comments
Jul 10, 2014 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Comments
Jul 8, 2014 - Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsisters. Will its strategy prevail in the U.S.? Comments
Jul 8, 2014 - There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives. Comments
Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments
Jul 4, 2014 - This year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Comments
Jul 3, 2014 - By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, but must be used strategically. Comments
Jul 1, 2014 - App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Comments
Jul 1, 2014 - Apple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for video app developers. Comments
Jun 24, 2014 - Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace social mobile rich media in our marketing efforts? Comments
Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world. Comments
Jun 16, 2014 - New advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these new innovations? Comments
Jun 13, 2014 - StubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Comments
Jun 12, 2014 - After abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social network says it will launch the new app again "soon." Comments
Jun 11, 2014 - The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of new customers from Amex's huge base. Comments
Jun 6, 2014 - The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Comments
Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments
May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments
May 29, 2014 - Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.