The 4 essential elements of effective in-app advertising

Emerging Technology The 4 essential elements of effective in-app advertising

3y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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Retail apps must engage further to keep pace during the holiday shopping season

Data-Driven Marketing Retail apps must engage further to keep pace during the holiday shopping season

4y Brian Johnson

Retail apps must engage further to keep pace durin...

With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Mobile WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

5y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

Industry Developments Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

5y Barry Levine

Salesforce launches Datorama Marketplace for creat...

On Thursday, the CRM giant launched Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence ...

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Will 2019 be a momentous year for mobile marketing?

Mobile Will 2019 be a momentous year for mobile marketing?

5y Luca Mastrorocco

Will 2019 be a momentous year for mobile marketing...

The average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...

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Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

Marketing Technology Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

5y Kimberly Collins

Weekly martech review: Braze $80m Series E, Torchl...

We review the top news in martech from the week of October 1–8, 2018. Read More...

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Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

Marketing Technology Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

5y Kimberly Collins

Weekly martech review: BrandTotal $6m funding, Sal...

We review the top news in martech from the week of September 24–October 1, 2018. Read More...

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Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

Marketing Technology Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

6y Kimberly Collins

Weekly martech review: Hootsuite integrates Google...

We review the top news in martech from the week of September 17–24, 2018. Read More...

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Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

Marketing Technology Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

6y Kimberly Collins

Weekly martech review: Sisense raises $80m, Adobe ...

We review the top news in martech from the week of September 11–17, 2018. Read More...

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Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

Marketing Technology Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

6y Kimberly Collins

Weekly martech review: Uberall acquires competitor...

We review the top news in martech from the week of September 4–10, 2018. Read More...

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Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

Marketing Technology Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

6y Kimberly Collins

Weekly MarTech review: Phrasee $4m funding, Amobee...

We review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...

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Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

Marketing Technology Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

6y Kimberly Collins

Weekly MarTech review: cuts to Facebook ad-targeti...

We review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...

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Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe

Marketing Technology Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe

6y Kimberly Collins

Weekly MarTech review: Google beta launches Google...

In this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...

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Why beauty retailers are leading the way in digital transformation

Retail Why beauty retailers are leading the way in digital transformation

6y Mike O'Brien

Why beauty retailers are leading the way in digita...

Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...

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The meteoric rise of mobile ad fraud

Mobile The meteoric rise of mobile ad fraud

6y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

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4 takeaways from Neiman Marcus' awesome mobile app

Retail 4 takeaways from Neiman Marcus' awesome mobile app

6y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

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Informed delivery and the omnichannel future of the United States Post Office

Strategy & Leadership Informed delivery and the omnichannel future of the United States Post Office

6y Mike O'Brien

Informed delivery and the omnichannel future of th...

Don't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...

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"Trading can be fun": A look at TradeStation's omnichannel rebrand

Finance "Trading can be fun": A look at TradeStation's omnichannel rebrand

6y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

AR & VR Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

6y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

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Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

Mobile Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

6y Mike O'Brien

Coffee, doughnuts and Big Data: Q+A with Dunkin' D...

Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...

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6 ways HQ Trivia could open up to advertisers

Digital Marketing 6 ways HQ Trivia could open up to advertisers

6y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

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6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

6y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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Technology and tequila: What virtual reality has come to mean for Patrón

AR & VR Technology and tequila: What virtual reality has come to mean for Patrón

6y Mike O'Brien

Technology and tequila: What virtual reality has c...

“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...

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What the future holds for AR and VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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