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Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments
Jul 22, 2013 -
News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content.
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Jul 9, 2013 -
The app has been used by over 1.4 million fans since its debut on June 26.
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May 2, 2013 -
Its chief marketing officer has led the social media strategy and launched a Facebook page in February.
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Apr 19, 2013 -
App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange.
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Apr 17, 2013 -
Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign.
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Apr 10, 2013 -
With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds.
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Apr 4, 2013 -
Successful products are a company's best marketing tool.
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Mar 28, 2013 -
The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012.
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Mar 11, 2013 -
Consider these three recent clever uses of augmented reality that are starting to make waves in the country.
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Feb 28, 2013 -
Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s...
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Sep 27, 2013 -
The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials.
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Sep 25, 2013 -
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
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Sep 1, 2013 -
Consider these drawbacks in mobile apps and why HTML5 will prevail.
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Aug 30, 2013 -
Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to the TV through a simple-to-use, affordable, and quality device.
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Aug 29, 2013 -
If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services.
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Aug 14, 2013 -
Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot.
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Aug 9, 2013 -
The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14.
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Aug 5, 2013 -
The app, which targets moms, has been downloaded 81,000 times after a soft launch in May.
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Jul 30, 2013 -
Creating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the best way to capitalize on the resulting usage.
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Jul 25, 2013 -
The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone.
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November 4-7, 2013
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October 8, 2013
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October 15, 2013
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October 17, 2013
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