Apps

Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.

taco-bell-app-2

Taco Bell Testing Mobile Order App With Phone-Flip Feature

Feb 21, 2014 - The quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping their phones. It is expected to roll out nationwide later this year. Comments

Victoria’s Secret Readies Its Pink Nation for Spring Break With In-App Scavenger Hunt

victoria-s-secret-pink-spring-break-scavenger-hunt Feb 18, 2014 - The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a scavenger hunt that asks consumers to find and scan icons over the course of four weeks. Comments

Starwood Hotels to Test Mobile, Keyless Check-In

starwood-keyless-2 Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments

Beats Music Service Muscles Into the Competition

mobile-music-shutterstock-140393350 Jan 30, 2014 - Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Comments

The Ultimate Mobile Push Provider Scorecard

push-notifications Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve. Comments

American Eagle to Deploy Shopkick’s ShopBeacon in February

shopkick-shopbeacon Jan 24, 2014 - The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping experience available today." Comments

The Year of Mobile - Redux

shutterstock-144889726 Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

Bridging Digital & Physical – The Potential of Leveraging Beacons

local Jan 21, 2014 - The future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon technology. Comments

Brands Join the Experimental Journey on Jelly

jelly app logo Jan 16, 2014 - How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platform grows. Comments

FTC to Apple (and Mobile Community): Be Transparent

silver-apple-logo-apple-picture Jan 15, 2014 - Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without parents' permission. The company will refund a minimum of $32.5 million to its consumers. Comments

Twitter Founder Unveils Social Search App, Jelly

jelly app logo Jan 9, 2014 - Twitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Comments

Google Shutting Down Bump & Flock Apps Not Long After Acquisitions

Google logo Jan 3, 2014 - Bump, an information-sharing app, and photo sharing app Flock, will cease to exist January 31st, though they may live on within other Google products. Comments

Pebbles Asks Kids to Declare Loyalty to #TeamFruity or #TeamCocoa

cocoa-pebbles-kyrie Jan 2, 2014 - 2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6. Comments

No.3 Most Read Article of 2013: AMC's 'Breaking Bad' Name Lab App Lets Fans Mimic Credits

breaking-bad-name-lab Dec 31, 2013 - The app has been used by over 1.4 million fans since its debut on June 26. Comments

McDonald’s Tries Out 'McD' Coupon App in Select Markets

mcd-app Dec 17, 2013 - The fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Comments

Louis Vuitton Highlights Holiday Collection in Goose Game

louis-vuitton-goose Dec 10, 2013 - Louis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game. Comments

The New Context Marketing Applications

shutterstock-147642644 Nov 25, 2013 - Columnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announcements. Comments

Macy’s Gives Busy Mobile Consumers Scan and Shop Technology

macy-s-star-gifts Nov 18, 2013 - Macy's has integrated visual recognition technology into its Star Gifts app. Comments

Native Ads vs In-App Purchases: Context is King

Uninstalling apps in iOS 7 remains unchanged Oct 25, 2013 - In-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertising offers a valuable, less intrusive user experience. Comments

Saks Partners With Stylewhile for Virtual Fitting Room Experience

stylewhile Oct 24, 2013 - Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Comments

Wrestling Lays the SmackDown on Second Screen Social TV

wwfsecondscreen Oct 23, 2013 - As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...