Marketing News & Expert Advice
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Apps
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50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
May 15, 2012 - Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Comments
Virgin Mobile Director: Social Kills Traditional Sales Funnel
Mar 10, 2012 -
At SXSW, brand unveils program aimed at app developers and young adults.
Comments
Highlight App Could Creep Out Consumers, Marketers Say
Mar 9, 2012 -
SXSW goers express privacy concerns about the hyped mobile app.
Comments
The Other Ecosystem - Life on the Kindle Fire
Feb 28, 2012 - A device review of the Kindle Fire and what it means to marketers and advertisers. Comments
25% of Groupon Purchases Made Via Mobile
Feb 27, 2012 - Company's app eclipses 9 million user mark. Comments
Apple, Google and Microsoft Make Mobile Privacy Pledge
Feb 23, 2012 -
Agreement driven forward by the U.S. but will have global impact
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Video: Glamour's Shoppable Wall in the Meatpacking District
Feb 16, 2012 -
2D products can be scanned and bought with mobile phones.
Comments
Sports Illustrated App Reveals Swimsuit Videos
Feb 15, 2012 -
Mobile app for iOS and Android offers videos of the 19 shoots.
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What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Constant Contact Purchases CardStar, Moves Into Mobile
Jan 19, 2012 - Longtime SMB marketing services provider continues to diversify. Comments
Mobile Devices Have Eclipsed the Desktop Experience; Get Over It
Dec 29, 2011 - Devices differentiate themselves in many different ways. Here's how. Comments
Facebook Could Shift Mobile Apps Landscape
May 14, 2012 -
New app center should dramatically lift consumer downloads, mobile players say.
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Pandora's Ad Sales Go Mobile, Like Its Users
May 8, 2012 - Why the digital radio firm saw a 300 percent increase in mobile ad sales. Comments
Spil Games Talks Lego and 'Despicable Me' Ads [Video]
Apr 30, 2012 -
CMO drops by ClickZ's office to discuss how brands integrate into games.
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Windows Phone 7: When Will Consumers Decide It's Time?
Apr 26, 2012 - There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Comments
Former Apple Exec Helps Foursquare With Ads
Apr 20, 2012 -
Sales vet Steven Rosenblatt is working closely with geo-social app.
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Coca-Cola: Spotify Partnership Is 'Limitless'
Apr 18, 2012 -
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
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Pandora Local Ads Not Just for Car Dealers
Apr 16, 2012 -
Rehab center St. Jude Retreats and Orange Beach Tourism are targeting locally on music service.
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Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Apr 4, 2012 -
Samsung AdHub signals desire among device manufacturers to snag digital content revenue.
Comments
Is Your Retail Space Ready to Go Digital?
Apr 2, 2012 - The app economy moves in-store. Comments
Highlight CEO Talks Hype, Monetization and Privacy
Mar 30, 2012 -
SXSW buzz-child sounds patient about creating revenue.
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