Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.
Jun 1, 2015 - APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Comments
Jun 1, 2015 - Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. Comments
May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments
May 21, 2015 - The long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the integration of Apple Pay. Comments
May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments
May 20, 2015 - The music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a multi-year partnership. Comments
May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments
May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments
May 14, 2015 - Amazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Comments
May 14, 2015 - Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands begin? Comments
May 12, 2015 - Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, according to ZenithOptimedia. Comments
May 8, 2015 - With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Comments
May 6, 2015 - The Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions should be separated. Comments
May 4, 2015 - Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, ethical kids' content. Comments
Apr 29, 2015 - Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Comments
Apr 20, 2015 - Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video ad a sign of what's to come? Comments
Apr 17, 2015 - To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in the series "Game of Thrones" to Uber users. Comments
Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments
Apr 14, 2015 - Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'Oreal are driving users to product pages. Comments
Apr 10, 2015 - Forty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Comments
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.