Marketing News & Expert Advice
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Apps
Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.
Viralheat Launches Developer Platform
Feb 27, 2013 - The company says the platform will help developers make apps "more social." Comments
The Mobile Web Comes of Age
Jul 25, 2012 -
Responsive design, apps, or mobile site. Options to consider when optimizing for your web properties.
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Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist
Jul 7, 2012 - Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Comments
The State of Mobile Display Advertising - Why This Year Is Different
Jul 4, 2012 -
Here are five factors why mobile advertising will take off in the next year.
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The Dawn of the Datasexual
Jul 3, 2012 -
How brands can leverage big data and better market to the connected generation.
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Content Apps Could Be First to Embrace Facebook Mobile Likes
Jun 25, 2012 -
Popular Facebook apps could see resurgence with mobile likes.
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Facebook Likes Come to Third-Party Mobile Apps
Jun 21, 2012 -
Developers can create their own buttons to share via mobile apps back to Facebook.
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Apps Move Into Automotive
Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments
Microsoft Spurs New Class of Ads for Surface Tablets
Jun 20, 2012 -
Developers, advertisers, and brands wonder if Microsoft will finally break the mold and create a viable third option in tablet computing.
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Pink Elephants? No, App Has Beer Fans Seeing Gnomes
Jun 6, 2012 -
Belgian Brewery launches Gnome Week and augmented reality mobile and Facebook app.
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Facebook Updates Mobile Ads' Status to Separated
Jun 5, 2012 -
Digital giant unveils new ad-buying options for sponsored stories.
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Toyota Test Drives Ad Unit on Weather Channel App
Feb 19, 2013 -
The Weather Company released a redesigned version of The Weather Channel app for Android yesterday.
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Keesing Games Goes Social with Stratego
Feb 5, 2013 -
Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app.
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Donna Karan App Shares Gowns With the Masses
Jan 3, 2013 -
The Facebook app offers a glimpse into the making of red carpet gowns.
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WWE Supplements App with WWE Active
Dec 7, 2012 -
With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas.
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Stella Artois Celebrates Holiday Heritage With Facebook App
Nov 30, 2012 -
Stella Artois uses Google Street View and Maps technology to send a virtual caroler.
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SES Chicago: Mobile Apps or Sites. That Is the Question
Nov 15, 2012 -
The contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago.
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Windows 8: A Whole New Way to Connect With the Largest Online Population?
Oct 30, 2012 -
Why you need to keep an eye on Windows 8 and consider it for your digital strategy.
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FTC Unveils Mobile App Marketing Guide
Sep 6, 2012 -
One app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's.
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Future Mobile Features to Shift Time From Stores to Mobile
Sep 3, 2012 -
It's time for apps to think inside the stores rather than just getting people there. Consider these approaches.
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ClickZ Connect: How to Create Mobile-Branded Apps for China - Interview With 91.com CEO [Video]
Aug 24, 2012 -
Learn the do's and don'ts of creating and leveraging branded apps.
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