Apps

Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.

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LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

Apr 24, 2014 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences. Comments

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Pebble Steel smartwatch at CES 2014 Apr 24, 2014 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Comments

Starwood Hotels Testing Google Glass App, but Is It Too Early?

starwood-spg-app-glass Apr 23, 2014 - Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Comments

LinkedIn Reaches 300 Million Members Amid Mobile Push

linkedin-logo Apr 21, 2014 - The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Comments

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18, 2014 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace. Comments

Getting Mobile Right

mobileads Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of mobile time is spent in an app. Comments

The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences

native-hybrid-iphone-app Apr 9, 2014 - Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing? Comments

13 Things To Know About Tracking on Mobile

Big Data concept - mobile flying down a data tunnel Apr 6, 2014 - The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment. Comments

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

gett-roasted Apr 1, 2014 - After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who book rides on April 1. Comments

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

jagerbonds-app Mar 31, 2014 - The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights out. Comments

How Waze Can Help Drive More Actionable Reporting

actionable-analysis-sign Mar 31, 2014 - A look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing ecosystem. Comments

Augmented Reality and Ads Unite

rayban-virtualmirror Mar 27, 2014 - Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Comments

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

century-21-logo Mar 25, 2014 - The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Comments

iBeacon – Has "Minority Report" Finally Arrived?

ibeacon Mar 24, 2014 - iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations. But how does iBeacon work and how will it benefit marketers? Comments

7 Days Through Google Glass: The Experience

google-20glass-directions-gps Mar 24, 2014 - For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could execute. It was quite an interesting experience that I want to share with you. Comments

"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

kiip-snickers-bm Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement. Comments

Starbucks to Roll Out Digital Tip and Shake-to-Pay App Features

tipping Mar 17, 2014 - Starbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Comments

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

yahoogemini Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six initiatives and strategies to take your business to the next level. Comments

The Formula to Success for Digital Experiences

Road to success Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments

Flipboard Buys Rival App Zite to Challenge Facebook Paper

flipboard app Mar 5, 2014 - The magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Facebook's Paper. Comments

7 Tips for Managing and Maximizing Content in Social Media

content-in-social-media-clickz-march1 Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Comments

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