Apps

Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.

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Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps. Comments

Proximity Marketing With Beacons

Mobile Targeting Sep 19, 2014 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing behavior. Comments

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

Twitter Updates Tailored Audiences for New Targeting Capabilities

Twitter logo Sep 18, 2014 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

The Anatomy of a Retail App

elisa-harca-red-ant-mobile-commerce Sep 17, 2014 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. Comments

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

games Sep 17, 2014 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Comments

Mobile Payments Take a Bold New Place In Equation

Mastercard is introducing a raft of new mobile payment technologies edit Sep 17, 2014 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Comments

How Will Facebook's New Privacy Settings Affect Marketers?

facebook-icon2 Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always been able to use for targeting. Comments

How Can Marketers Leverage the Features in Microsoft’s New MSN?

new-msn-1 Sep 8, 2014 - The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantage of the new features? Comments

Like2Buy Simplifies Shopping on Instagram

instagram-icon-large Sep 4, 2014 - The new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Comments

Ads and Videos May Make Their Way to Snapchat

snapchat logo Sep 3, 2014 - The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Comments

Rovio Tests New Direct Programmatic Capabilities

angry-bird-icon Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against. Comments

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

ritzcarlton Aug 27, 2014 - The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among other enhancements to its app. Comments

5 Things the Mobile Sharing Economy Can Teach the Enterprise

ride-request-small Aug 26, 2014 - The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sharing economy? Comments

TV Is Not Dead - It Has Moved to Different Platforms

As Seen on TV Aug 18, 2014 - Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the way for the U.S. broadcasting market to catch up with its European counterpart. Comments

Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

uber-and-lays-flavorrush Aug 18, 2014 - The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the facilitator. Comments

Google Testing New Way to Catch Up in Mobile

google-logo-square Aug 12, 2014 - The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the mobile space, say industry participants. Comments

Foursquare Releases Social Search-Centric Redesign

foursquare Aug 6, 2014 - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. Comments

Mobile Display: Have No Fear!

mobile-display-thumbnail-image Aug 6, 2014 - Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serving. Comments

Twitter's Mitro Acquisition Could Yield Better Targeted Ads

twittermusic Aug 4, 2014 - A few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-related projects. Comments

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