Apps

Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.

Social Media

What Is "Rich Media" in a Social Mobile World?

Jun 24, 2014 - Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace social mobile rich media in our marketing efforts? Comments

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Social media Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world. Comments

Will XAPP - and Apps Like It - "Zap" What's Left of Our Privacy?

privacy-image-sew Jun 16, 2014 - New advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these new innovations? Comments

Wendy’s Teams Up With StubHub for Surprise Digital Discounts

wendy-s-stubhub Jun 13, 2014 - StubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Comments

Facebook Launches Snapchat Clone but Pulls It Shortly After, Oops!

facebook-like Jun 12, 2014 - After abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social network says it will launch the new app again "soon." Comments

Amex/Uber Partnership - Who Wins?

message-addcard Jun 11, 2014 - The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of new customers from Amex's huge base. Comments

McDonald’s Brings AR App to World Cup Masses

mcdonald-s-world-cup Jun 6, 2014 - The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

pacers-boomer-dunk May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments

Facebook Reducing Visibility of Auto-Posts in News Feed

facebook-video May 29, 2014 - Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Comments

What Foursquare’s Swarm App Means for Businesses

foursquare-swarm-logos May 28, 2014 - The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Comments

3 Brands Reach New Users With Mobile Apps

express1 May 13, 2014 - Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Comments

Understanding the Facebook Audience Network

facebook-mobile-blue May 9, 2014 - Facebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who they are. Comments

Discovery Still a Struggle for Branded Apps Like Kellogg's

cur8-app-timelinegrid-v1-df May 7, 2014 - Two new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Comments

Apps and Mobile Web: The State of the Debate

mobile-apps May 7, 2014 - Both sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Comments

Facebook Debuts Audience Network and Anonymous Login

mark-zuckerberg-f8-keynote-3 May 1, 2014 - Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Comments

Instagram Testing Video Ads With Early Partners

instagram-app May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments

AOL Debuts Native Mobile Ad Unit

huffpost-screenshot-2 Apr 25, 2014 - AOL's new ad unit claims to enable publishers to increase revenue in mobile. Comments

Upgradeability, Extensibility, and the Re-Sale Market

certified-pre-owned Apr 25, 2014 - It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possibility of upgrading re-sale products, you are losing out on potential revenue. Comments

LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

linkedin-suapipartners1 Apr 24, 2014 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences. Comments

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Pebble Steel smartwatch at CES 2014 Apr 24, 2014 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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