Marketing News & Expert Advice
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Apps
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It's Like a Big iPad! Look for 2012 to Be the Year of the TV App
Dec 7, 2011 - What's the opportunity in TV apps for marketers? Part one in a two-part series. Comments
How User Acquisition Differs Based on Operating System: iOS vs. Android
Aug 25, 2011 - A look at how the iOS operating system impacts user acquisition for apps. Part one in a two-part series. Comments
Apple to Restrict iPhone Trackers Used in Ad Targeting
Aug 24, 2011 -
In its mobile operating system, Apple will remove access to unique device identifiers.
Comments
Glam Media Rolls Out Mobile Ad Offering
Aug 17, 2011 -
Lexus and Macy's among launch brands in effort to rival Apple.
Comments
Your Operating System Is Now an App
Aug 11, 2011 - The app-ification of computing - fad or for realz? Comments
What's New in Behavioral Targeting for Mobile Advertising
Jul 28, 2011 - A look at the challenges and potential opportunities. Comments
Smartphone Web Ads Still a Priority for Mobile Marketers
Jul 18, 2011 -
Ad buyers are less concerned with rich media ads and tablet devices.
Comments
Beware the Native
Jul 14, 2011 - A dose of reality for the world of multi-platform, transmedia marketing. Comments
How Mobile Is Getting More Social
Jun 30, 2011 - A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Comments
There's No Such Thing as the Mobile Web
Jun 23, 2011 - As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Comments
Proposed Law Could Affect Location Based Ads
Jun 17, 2011 -
Bill calls for user consent for location-based ads.
Comments
App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?
Nov 17, 2011 - Four factors to consider when trying to decide what type of app you should develop. Comments
Ford Mustang Rides Social App For Sales Leads
Nov 3, 2011 -
Media plan includes Facebook and Twitter ad buys.
Comments
How the Other 20% Live: What Do BlackBerry Users Do for Apps?
Nov 3, 2011 - Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide. Comments
Yahoo Unveils LiveStand Tablet Platform, Plus New Ads
Nov 2, 2011 -
LiveStand offers publishers a slick publishing and monetization platform.
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Tips on Growing Your App Business Using Actionable Insights
Oct 20, 2011 - Four ways you can use your data for actionable insights that will have a major impact on your app business. Comments
How Android Holds Up Against iOS
Sep 22, 2011 - A look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series. Comments
IAB Proposes Standard for In-App Ads
Sep 8, 2011 - An attempt to overcome incompatible APIs that create hassle for advertisers and others. Comments
'Foursquaropoly' Wins Advertisers' Attention
Sep 6, 2011 -
Buzz quickly mounts for a mobile app that hasn't even been released.
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Pandora Ad Revenues Boosted by Brands Like Honda, BOA
Aug 26, 2011 -
Half of $58 million in Q2 ad sales derived from mobile, helped by brands like Lowe’s and Farmer’s Insurance.
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Games Still Dominate Mobile App Ad Impressions
Aug 25, 2011 -
Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July.
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
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April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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