Apps

Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.

html5

HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?

Sep 1, 2013 - Consider these drawbacks in mobile apps and why HTML5 will prevail. Comments

Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers

largenewgooglelogofinalflat-a Aug 30, 2013 - Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to the TV through a simple-to-use, affordable, and quality device. Comments

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

passbook-offers Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments

Revamped Drync App Lets Users Buy Wine Within Seconds

drync-app Aug 14, 2013 - Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Comments

Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream

violin-cello Aug 9, 2013 - The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Comments

CA Milk Advisory Board's Cali CowChat App Gives Users Their Own Unique Moo

high-res-cali-cow-chat-screenshot Aug 5, 2013 - The app, which targets moms, has been downloaded 81,000 times after a soft launch in May. Comments

Content, Context, and Curation: Why Focus Matters

content Jul 30, 2013 - Creating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the best way to capitalize on the resulting usage. Comments

Mobile Metrics: What a Difference a Year Makes!

mobile-measurement Jul 25, 2013 - The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. Comments

News360 Helps Brands Find Audiences for Sponsored Content

news360-screen-grab-promoted-content-home Jul 22, 2013 - News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Comments

Standard Life Hong Kong Makes Foray Into Facebook Marketing

sl May 2, 2013 - Its chief marketing officer has led the social media strategy and launched a Facebook page in February. Comments

'Opportunistic' Mobile Ad Buying Surges on Apps

smartphone-apps Apr 19, 2013 - App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange. Comments

Kool-Aid Man Makeover Stirs Up Digital Content

kool-aid-man Apr 17, 2013 - Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Comments

Cigna's Facestrument App Makes Music with Faces

facestrument-cover-photo Apr 10, 2013 - With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds. Comments

Congratulations! You're a Product Owner!

hype-people Apr 4, 2013 - Successful products are a company's best marketing tool. Comments

Chuck E. Cheese's Launches Photo App for Family Fun

chuck-e Mar 28, 2013 - The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Comments

Perception Is Reality in Japan

arfeatured Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

Native App Drives Engagement for Chevy

screen-shot-2013-02-26-at-5-05-29-pm Feb 28, 2013 - Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s... Comments

Viralheat Launches Developer Platform

viralheat Feb 27, 2013 - The company says the platform will help developers make apps "more social." Comments

Toyota Test Drives Ad Unit on Weather Channel App

android-toyota-rainy Feb 19, 2013 - The Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Comments

Keesing Games Goes Social with Stratego

stratego Feb 5, 2013 - Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app. Comments

Donna Karan App Shares Gowns With the Masses

donna-karan Jan 3, 2013 - The Facebook app offers a glimpse into the making of red carpet gowns. Comments

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