Apps

Can app developers make money and build a viable business? Developers and marketers alike can subscribe to our "Apps" content to receive tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.

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Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

Mar 25, 2014 - The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Comments

iBeacon – Has "Minority Report" Finally Arrived?

ibeacon Mar 24, 2014 - iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations. But how does iBeacon work and how will it benefit marketers? Comments

7 Days Through Google Glass: The Experience

google-20glass-directions-gps Mar 24, 2014 - For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could execute. It was quite an interesting experience that I want to share with you. Comments

"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

kiip-snickers-bm Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement. Comments

Starbucks to Roll Out Digital Tip and Shake-to-Pay App Features

tipping Mar 17, 2014 - Starbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Comments

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

yahoogemini Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six initiatives and strategies to take your business to the next level. Comments

The Formula to Success for Digital Experiences

Road to success Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments

Flipboard Buys Rival App Zite to Challenge Facebook Paper

flipboard app Mar 5, 2014 - The magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Facebook's Paper. Comments

7 Tips for Managing and Maximizing Content in Social Media

content-in-social-media-clickz-march1 Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Comments

Taco Bell Testing Mobile Order App With Phone-Flip Feature

taco-bell-app-2 Feb 21, 2014 - The quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping their phones. It is expected to roll out nationwide later this year. Comments

Victoria’s Secret Readies Its Pink Nation for Spring Break With In-App Scavenger Hunt

victoria-s-secret-pink-spring-break-scavenger-hunt Feb 18, 2014 - The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a scavenger hunt that asks consumers to find and scan icons over the course of four weeks. Comments

Starwood Hotels to Test Mobile, Keyless Check-In

starwood-keyless-2 Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments

Beats Music Service Muscles Into the Competition

mobile-music-shutterstock-140393350 Jan 30, 2014 - Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Comments

The Ultimate Mobile Push Provider Scorecard

push-notifications Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve. Comments

American Eagle to Deploy Shopkick’s ShopBeacon in February

shopkick-shopbeacon Jan 24, 2014 - The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping experience available today." Comments

The Year of Mobile - Redux

shutterstock-144889726 Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

Bridging Digital & Physical – The Potential of Leveraging Beacons

local Jan 21, 2014 - The future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon technology. Comments

Brands Join the Experimental Journey on Jelly

jelly app logo Jan 16, 2014 - How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platform grows. Comments

FTC to Apple (and Mobile Community): Be Transparent

silver-apple-logo-apple-picture Jan 15, 2014 - Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without parents' permission. The company will refund a minimum of $32.5 million to its consumers. Comments

Twitter Founder Unveils Social Search App, Jelly

jelly app logo Jan 9, 2014 - Twitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Comments

Google Shutting Down Bump & Flock Apps Not Long After Acquisitions

Google logo Jan 3, 2014 - Bump, an information-sharing app, and photo sharing app Flock, will cease to exist January 31st, though they may live on within other Google products. Comments

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