AR

pacers-boomer-dunk

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments

Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]

adobe Dec 17, 2013 - Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Comments

Don't Miss the Merits of Augmented Reality in Mobile Marketing

uniqloar Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments

Perception Is Reality in Japan

arfeatured Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

The Future of Exhibitions Will Be Data-Driven

Mar 8, 2013 - My views on how technology would impact the industry 10 years from now. Comments

Hong Kong Disneyland Dips Into Digital for Halloween

disneyarfeatured Sep 15, 2011 - The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Comments

How to Create a Successful Cross-Media Mobile Campaign

mobile1 Jan 28, 2011 - As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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