May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments
Dec 17, 2013 - Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Comments
Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments
Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments
Mar 8, 2013 - My views on how technology would impact the industry 10 years from now. Comments
Sep 15, 2011 - The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Comments
Jan 28, 2011 - As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014