Hot this week: Loyalty, digital's ageist trend and Christmas warfare
What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines over the past seven days.
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you our latest leaders feature discussing brand loyalty, digital’s latest trend: ageism, the beginning of the Christmas ad war battle and more unmissable digital content.
LEADERS: 5 things you need to know about loyalty
With Sainsbury’s hitting the headlines for all the wrong reasons after making changes to its Nectar programme, loyalty is high on the agenda. Here are the key things you need to know to make sure you’re getting it right.
AGEISM: Is ageism digital’s latest trend?
After observing the youth-centric, almost airbrushed packaging of the digital world, we at .rising wanted to ask our audience whether they thought the digital industry was ageist. The result was a resounding yes.
INSIGHT: Christmas ad war 2014: The battle begins
Christmas is here…whether you like it or not. Ahead of the pine needles and baubles, the turkey and tinsel, brands’ Christmas campaigns are beginning to trickle down through the ad space. But who will score the most viral shares?
EVENT: Digital Marketing Show 2014: free VIP passes for .rising readers
After an immensely successful first show in 2013, the Digital Marketing Show is back for a second year, coming to Excel Campus, London on 19th and 20th November – and once again, .rising will be there!
INSIGHT: What’s in store for marketers in 2015?
The digital marketing world evolves at a dizzying pace. Check out this new report featuring insights from 1000+ senior marketers across the world to make sure you know where it’s at for 2015.
