Asia

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Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

YouTube Unveils APAC’s Top 10 Ads

youtube-logo Jun 20, 2014 - The video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reveals three trends in the video space. Comments

40% of Twitter Users Will Be in Asia-Pacific by 2018 [Study]

twitter-bird-blue-on-white May 28, 2014 - Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

China's Weibo Could Go Public at a Deflated Price

sina-weibo Apr 7, 2014 - China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

Nielsen: APAC Leads Global Ad Spend in Q3 2013

asia-pacific-map3 Jan 24, 2014 - Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Comments

Facebook Exec Hacks for a Cause: Typhoon Haiyan [Video]

elmerfacebook Dec 23, 2013 - Sixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social technology for social good. Comments

Will The Real Agency Trading Desk Please Stand Up?

displaylumascape Nov 12, 2013 - With increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider going direct with DSPs or not. Comments

2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters

pic3 Oct 16, 2013 - Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to a new Nielsen report. Comments

Standing Out in the Crowd With Local Search

tokyostreet Aug 6, 2013 - Consider these three ways to claim your local search result's real estate. Comments

How You Can Benefit From Multilingual Video SEO

online-video Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

Nielsen: Global Ad Spend Slowly Rebounding

nielsen-global-ad-spend Jul 19, 2013 - Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012. Comments

From Earned to Owned - Content Marketing Rebooted

Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments

Digital Advertising - the Never-Ending Arms Race?

digital-advertising Jul 15, 2013 - We have to approach digital advertising in a new way. Consider this. Comments

Twitter Extends Reach Into APAC By Partnering With Komli Media

The Twitter bird logo in blue on white Nov 30, 2012 - Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region. Comments

Hong Kong Horse Racing Club Embraces ‘Social’ Business

hongkongjockeyclub2 May 4, 2012 - Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts. Comments

SingTel to Buy Ad Network Amobee

Mar 5, 2012 - $321 million deal is Asia telco's first step into mobile marketing. Comments

Pinterest Sees Significant Growth Across Asia Pacific

Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments

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