Asia

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WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

Communicating Content Marketing in Asia

shutterstock-178709681-team-meeting Dec 4, 2014 - When communicating content marketing terms to clients, the key is to keep it simple. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

Online Holiday Shopping Sales Crush Last Year's

shutterstock-160880582 Dec 1, 2014 - Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particularly in mobile. Comments

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

shutterstock-115174939 Nov 26, 2014 - This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and how marketers can prevent them. Comments

China's Rising Middle Class Drives Mobile Ad Spend

shutterstock-189369416-china-mobile-advertising Nov 6, 2014 - China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. Comments

Targeted International Content Marketing Key to Reaching Local Audiences

shutterstock-216001018-mount-fuji-jpg Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

Apple Pay: Game Changer? Not in Asia

shutterstock-173434367 Oct 27, 2014 - Apple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

Digital Marketing People on the Move: September 2014 Roundup

self-promotion Oct 6, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Comments

IKEA Mocks Apple in Hilarious Ad for Its New Catalog

shutterstock-188619830 Sep 9, 2014 - Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Comments

Storytelling for Brands: How Blockbuster Should I Be?

blockbuster-storytelling Aug 28, 2014 - Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business. Comments

How the World Cup Became a Mobile-First Marketing Event

world-cup-mobile Aug 27, 2014 - SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into this, and what marketers can learn from it in the future. Comments

Facebook Unveils New Bandwidth Targeting Capability

facebook-video Aug 27, 2014 - Advertisers can now target Facebook users based on mobile device and connection type. Comments

PayPal: Online Shopping in Singapore to Hit $3.5B Despite Security Fears

paypallogo Aug 7, 2014 - In a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments due to security concerns. Comments

Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

wechatimage Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

YouTube Unveils APAC’s Top 10 Ads

youtube-logo Jun 20, 2014 - The video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reveals three trends in the video space. Comments

40% of Twitter Users Will Be in Asia-Pacific by 2018 [Study]

twitter-bird-blue-on-white May 28, 2014 - Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

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