Asia

meeting-brainstorm

Digital Marketing People on the Move: End of Summer Edition

Sep 3, 2015 - This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Comments

3 Digital Trends to Watch Out for in Asia

digital-marketing-trends-1 Aug 20, 2015 - Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends that industry experts expect to take off in Asia. Comments

In a Converging World, Look to Asia

digital-disruption-5 Aug 16, 2015 - As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Comments

VIDEO: Defining Brand DNA at Peninsula Hotels

peninsula-2-logo Aug 10, 2015 - What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital strategy at ClickZ Live Hong Kong. Comments

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

lenovo-logo-orange Aug 10, 2015 - An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. Comments

VIDEO: Using Data to Localize to New Markets

ctrip-7-international-logo-2015 Aug 9, 2015 - Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Comments

Digital Marketing People on the Move: July 2015 Roundup

business-people Aug 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Comments

Marketing and Innovation: Made for Each Other

quicksilver-true-wetsuit Aug 3, 2015 - Burying the hatchet once and for all to bring marketers and innovators closer together. Comments

Translation APIs for Online Businesses in Asia

api-translation Jul 30, 2015 - Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Comments

APAC’s Misplaced Expectations for Programmatic

data-pie-chart Jul 21, 2015 - APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Comments

Digital Marketing People on the Move: June 2015 Roundup

image-business-professionals Jul 3, 2015 - A roundup of new hires and promotions in the digital marketing industry during June. Comments

The Idiot’s Guide to Running a Digital Strategy

digital-marketing-checklist Jul 2, 2015 - Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Comments

Connecting With Asia's New Age Consumers

affluent-millennials Jun 17, 2015 - LinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search Jun 16, 2015 - Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Comments

Defining the Marketing Complexities of APAC

apac-fragmentation Jun 14, 2015 - Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Comments

Digital Marketing People on the Move: May 2015 Roundup

business-people Jun 2, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Comments

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

multi-device Jun 1, 2015 - APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Comments

Apple Is The World's Most Valuable Brand [Study]

Silver Apple logo May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments

Samsung to Launch Apple Pay Alternative

Samsung Wallet May 18, 2015 - Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

4 Steps to an Online Rollout Across Multiple Asian Markets

asia-globe- roll-out May 10, 2015 - A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines. Comments

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