Marketing News & Expert Advice
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Asia
Standing Out in the Crowd With Local Search
Aug 6, 2013 - Consider these three ways to claim your local search result's real estate. Comments
4 Brands Show How They Use Google+ in Asia
Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments
Enter the Dragon - the Marketing Exodus of 2012?
Jan 19, 2012 - Digital marketing talent from the U.K. and United States is jetting off to long-haul destinations. Comments
Dolce & Gabbana Photo Ban Triggers Social Uproar in Hong Kong
Jan 11, 2012 -
Protests intensify, but luxury brand does not immediately respond.
Comments
Hong Kong Daily Deals Scene Heats Up
Dec 14, 2011 - English Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Comments
Citibank India: A Bank Goes Digital
Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments
Publicis to Acquire Wangfan
Nov 2, 2011 - Shanghai-based digital shop's clients include Puma and General Motors. Comments
LinkedIn Launches in Japanese, Joins Twitter and Facebook
Oct 27, 2011 - The social network set up a regional sales hub in Singapore in May. Comments
Google Commits to Making Search More Social
Oct 21, 2011 -
“Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong.
Comments
Dell Expands Listening Center to Asia
Sep 22, 2011 - A new chapter for celebrated social media monitoring program. Comments
AKQA CEO on Mobile, Asia, and the Bay Area Attitude
Sep 7, 2011 - Tom Bedecarré discusses mobile trends and his agency's plans in Asia. Comments
How You Can Benefit From Multilingual Video SEO
Jul 22, 2013 -
A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business.
Comments
Nielsen: Global Ad Spend Slowly Rebounding
Jul 19, 2013 -
Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012.
Comments
From Earned to Owned - Content Marketing Rebooted
Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments
Digital Advertising - the Never-Ending Arms Race?
Jul 15, 2013 -
We have to approach digital advertising in a new way. Consider this.
Comments
Twitter Extends Reach Into APAC By Partnering With Komli Media
Nov 30, 2012 -
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region.
Comments
Hong Kong Horse Racing Club Embraces ‘Social’ Business
May 4, 2012 -
Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts.
Comments
SingTel to Buy Ad Network Amobee
Mar 5, 2012 - $321 million deal is Asia telco's first step into mobile marketing. Comments
Pinterest Sees Significant Growth Across Asia Pacific
Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments
Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Feb 21, 2012 -
English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars.
Comments
Linsanity and Social Media
Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments
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