Asia

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SapientNitro Is Redefining the Role of CMTO With Own University

Jan 19, 2015 - As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Comments

Winning the Battle Between Bricks and Clicks

online-offline-o2o Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

Make the Most of Your Company Blog

company-blogging Jan 15, 2015 - How effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Comments

Addressing Mobile in Emerging Markets: Lead or Be Led

shutterstock-149544755-leaders Jan 14, 2015 - Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Comments

Digital Marketing People on the Move: December 2014 Roundup

connected-people-diagram Jan 5, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Comments

AIA Launches Start-Up Accelerator Course in Hong Kong

startups-lightbulbs-waters-0814 Dec 23, 2014 - Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Comments

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

taxiiamge Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

Communicating Content Marketing in Asia

shutterstock-178709681-team-meeting Dec 4, 2014 - When communicating content marketing terms to clients, the key is to keep it simple. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

Online Holiday Shopping Sales Crush Last Year's

shutterstock-160880582 Dec 1, 2014 - Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particularly in mobile. Comments

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

shutterstock-115174939 Nov 26, 2014 - This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and how marketers can prevent them. Comments

China's Rising Middle Class Drives Mobile Ad Spend

shutterstock-189369416-china-mobile-advertising Nov 6, 2014 - China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. Comments

Targeted International Content Marketing Key to Reaching Local Audiences

shutterstock-216001018-mount-fuji-jpg Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

Apple Pay: Game Changer? Not in Asia

shutterstock-173434367 Oct 27, 2014 - Apple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

Digital Marketing People on the Move: September 2014 Roundup

self-promotion Oct 6, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Comments

IKEA Mocks Apple in Hilarious Ad for Its New Catalog

shutterstock-188619830 Sep 9, 2014 - Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Comments

Storytelling for Brands: How Blockbuster Should I Be?

blockbuster-storytelling Aug 28, 2014 - Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business. Comments

How the World Cup Became a Mobile-First Marketing Event

world-cup-mobile Aug 27, 2014 - SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into this, and what marketers can learn from it in the future. Comments

Facebook Unveils New Bandwidth Targeting Capability

facebook-video Aug 27, 2014 - Advertisers can now target Facebook users based on mobile device and connection type. Comments

PayPal: Online Shopping in Singapore to Hit $3.5B Despite Security Fears

paypallogo Aug 7, 2014 - In a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments due to security concerns. Comments

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