Asia

digital-advertising

Digital Advertising - the Never-Ending Arms Race?

Jul 15, 2013 - We have to approach digital advertising in a new way. Consider this. Comments

Twitter Extends Reach Into APAC By Partnering With Komli Media

The Twitter bird logo in blue on white Nov 30, 2012 - Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region. Comments

Hong Kong Horse Racing Club Embraces ‘Social’ Business

hongkongjockeyclub2 May 4, 2012 - Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts. Comments

SingTel to Buy Ad Network Amobee

Mar 5, 2012 - $321 million deal is Asia telco's first step into mobile marketing. Comments

Pinterest Sees Significant Growth Across Asia Pacific

Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 21, 2012 - English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Comments

Linsanity and Social Media

Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments

4 Brands Show How They Use Google+ in Asia

Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments

Enter the Dragon - the Marketing Exodus of 2012?

Jan 19, 2012 - Digital marketing talent from the U.K. and United States is jetting off to long-haul destinations. Comments

Dolce & Gabbana Photo Ban Triggers Social Uproar in Hong Kong

d-g-protest-fb Jan 11, 2012 - Protests intensify, but luxury brand does not immediately respond. Comments

Hong Kong Daily Deals Scene Heats Up

Dec 14, 2011 - English Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Comments

Citibank India: A Bank Goes Digital

Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments

Publicis to Acquire Wangfan

Nov 2, 2011 - Shanghai-based digital shop's clients include Puma and General Motors. Comments

LinkedIn Launches in Japanese, Joins Twitter and Facebook

Oct 27, 2011 - The social network set up a regional sales hub in Singapore in May. Comments

Google Commits to Making Search More Social

bradley Oct 21, 2011 - “Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong. Comments

Dell Expands Listening Center to Asia

Sep 22, 2011 - A new chapter for celebrated social media monitoring program. Comments

AKQA CEO on Mobile, Asia, and the Bay Area Attitude

Sep 7, 2011 - Tom Bedecarré discusses mobile trends and his agency's plans in Asia. Comments

U.S. Agencies Scoop Up Digital Talent From China

natalie-lam Jul 12, 2011 - Shops look to mainland China and Hong Kong for skills and global perspective. Comments

Intel Escapes to YouTube

intel-escape Jun 21, 2011 - Global chip maker Intel launched two digital campaigns aimed at Asian markets. Comments

Sina Weibo Wants Marketers to Think Social Business

Jun 13, 2011 - Twitter of China will launch in English, with plans to commercialize its platform. Comments

Wieden+Kennedy Shanghai: Social Media Darling

wkshanghai5 Jun 9, 2011 - Unlike its U.S. parent, this W+K outpost is mainly a digital agency. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...