Asia

A U.S. DSP Seeks Its Fortunes in Asia

Mar 10, 2011 - Texas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets. Comments

Digital Marketing Trends: A View From Hong Kong

Jul 23, 2010 - Marketers in Hong Kong are trying to coax brand marketers to embrace digital channels, leaving many wondering if they should be focusing on mainland China. Comments

China's E-Commerce Giant Sets Eyes on U.S.

Jul 2, 2010 - Alibaba.com, a global leader for small businesses, just acquired its first American company. Comments

Groupon Faces Many Competitors in China Market

gaopeng Mar 2, 2011 - Groupon and Tencent partner to launch 'Gaopeng' in Beijing and Shanghai initially. Comments

Daily Deals Advance in Asia With Groupon HK, Dell Swarm

Jan 20, 2011 - Groupon Hong Kong has partnered with location-based service Jiepang to offer daily deals on smartphones. Comments

Facebook Gains Popularity in Taiwan

facebook-taiwan Jan 10, 2011 - 7-Eleven demonstrates how a promotion that used interactive billboards, AR face detection, and Facebook can be fun – and win over fans. Comments

Groupon Expands Asia Footprint With 3 Acquisitions

Dec 1, 2010 - Groupon buys uBuyiBuy, Beeconomic, and Atlaspost, giving it a presence in Hong Kong, Singapore, Philippines, and Taiwan. Comments

Twitter on Track to Lead Social Networking in Japan

twitterjapan Nov 12, 2010 - Twitter grew its unique audience in Japan by 428 percent, according to data from comScore. Comments

Mediabrands' Ventures Unit Evolves in China and U.S.

Oct 13, 2010 - Rebrands investment arm as Velocitor and courts startups in China. Comments

Introducing ClickZ Asia

Sep 13, 2010 - ClickZ expands into Asia-Pacific, providing marketers with best practices, how to's, and news in this fast-changing, diverse region. Comments

Digital Marketing Trends: View From Vietnam

Aug 6, 2010 - Can digital advertising and marketing thrive in a nation that blocks Facebook? Entrepreneurs remain optimistic. Comments

Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC

Aug 2, 2010 - Company says alliance is more harmful to competition than proposed 2008 deal. Comments

Social Media Marketing - The Japanese Way

Aug 2, 2010 - A look at the major social media players in Japan and the country's role in social media marketing. Comments

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