AT&T

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AmEx to Launch First Multi-Brand Loyalty Program

Mar 19, 2015 - American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety of stores and payment methods. Comments

Is Your Marketing Budget Mobile Enough? [Study]

Budget Mar 18, 2015 - Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and found that a bigger mobile budget will lead to greater ROI. Comments

MMA Emphasizes the Importance of Mobile in Marketing Mix [#CZLSF]

czlsf-stuart-speaking Aug 13, 2014 - At the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Here is a recap of his presentation, including his thoughts on the core components of mobile. Comments

How Brands Tweeted About the 2014 Boston Marathon

2014bostonmarathon May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April. Comments

AT&T Calls on College Football Fans to #BeTheFan

at-t-be-the-fan Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments

The Age Of Transmedia: How Brands Can Tell Better Stories

transmedia Jul 30, 2012 - Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Comments

Honey I Shrunk the TV... and Made It Better

remote Feb 13, 2012 - More people are watching network programs online. How are you adapting messages to this emerging trend? Comments

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