AT&T

at-t-be-the-fan

AT&T Calls on College Football Fans to #BeTheFan

Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments

The Age Of Transmedia: How Brands Can Tell Better Stories

transmedia Jul 30, 2012 - Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Comments

Honey I Shrunk the TV... and Made It Better

remote Feb 13, 2012 - More people are watching network programs online. How are you adapting messages to this emerging trend? Comments

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ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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