May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April. Comments
Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments
Jul 30, 2012 - Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Comments
Feb 13, 2012 - More people are watching network programs online. How are you adapting messages to this emerging trend? Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014