Mar 19, 2015 - American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety of stores and payment methods. Comments
Mar 18, 2015 - Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and found that a bigger mobile budget will lead to greater ROI. Comments
Aug 13, 2014 - At the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Here is a recap of his presentation, including his thoughts on the core components of mobile. Comments
May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April. Comments
Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments
Jul 30, 2012 - Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Comments
Feb 13, 2012 - More people are watching network programs online. How are you adapting messages to this emerging trend? Comments
Hong Kong, May 5-6, 2015
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT