Marketing News & Expert Advice
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AT&T
'American Idol' Aims for Mass Engagement With Social Sentiment Ticker
Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments
Mobile and Tablet Advertisers Score During March Madness
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Customer (Dis)Service and the New Marketing
Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments
AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments
AT&T Taps Will Arnett for Social Video Campaign
Dec 12, 2011 -
As "Internet attorney Kent Wesley," Arnett will convince your loved ones you deserve a new smartphone.
Comments
ClickZ Holiday Social Showdown: Round One Winners
Dec 8, 2011 -
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
Comments
ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
Comments
Giant AT&T Ad Network Appears Out of Nowhere
Sep 22, 2011 - Ford is among the brands running cross-media campaigns through AT&T's AdWorks network. Comments
Tech and Entertainment Brands Embrace Twitter Promoted Trends
Jul 1, 2011 -
The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads.
Comments
What T-Mobile and AT&T Spend Online
Mar 21, 2011 - AT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Comments
AT&T Social Campaign Reveals Your Pets' Innermost Secrets
Jun 10, 2013 -
Through a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at home.
Comments
AT&T Readies Trove of Data for Cross-Channel Ad Targeting
May 24, 2013 -
AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting.
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AT&T's Cute Kids Are Back for Mother's Day
May 10, 2013 -
AT&T is taking a break from phones and giving some cute love to moms for Mother's Day.
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Companies Get Kudos for Social Media Responsiveness
Feb 7, 2013 -
T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers...
Comments
AT&T Promo Portrays Lit Figures in Smartphone Era
Jan 22, 2013 -
A new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campaign sponsored by AT&T to advertise its Talk and Surf plan.
Comments
AT&T and Arnett Seek Personal Assistant
Dec 10, 2012 -
In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com.
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AT&T's Crowdsourced Video Snags 6M Viewers
Jul 3, 2012 -
Experimental video project scores far more viewers than big-budget series.
Comments
Facebook Shows Fast Growth in Brand Value
May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Comments
Coca-Cola: Spotify Partnership Is 'Limitless'
Apr 18, 2012 -
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
Comments
Spotify Branded Apps Follow Streaming Music Ad Trend
Apr 13, 2012 -
Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.
Comments
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