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Companies Get Kudos for Social Media Responsiveness

Mary Lisbeth D'Amico  |  Social Media

Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers. Comments

Lisa Lacy  |  Video

AT&T Taps Will Arnett for Social Video Campaign

arnett-att Dec 12, 2011 - As "Internet attorney Kent Wesley," Arnett will convince your loved ones you deserve a new smartphone. Comments

ClickZ News Staff  |  Social Media

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

ClickZ News Staff  |  Social Media

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Kate Kaye  |  Ad Industry Metrics

Giant AT&T Ad Network Appears Out of Nowhere

Sep 22, 2011 - Ford is among the brands running cross-media campaigns through AT&T's AdWorks network. Comments

Kate Kaye  |  Social Media

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

Kate Kaye  |  Display Advertising

What T-Mobile and AT&T Spend Online

Mar 21, 2011 - AT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Comments

Jack Marshall  |  Stats

Verizon iPhone Builds Ad Share

verizon-iphone-stats Mar 18, 2011 - Verizon iPhones are building ad share, according to Millennial Media. Comments

Cathy Halligan  |  Social Commerce

Facebook Storefronts: AT&T Misses and Others Don't

Mar 15, 2011 - More retailers have launched storefronts on their Facebook fan pages in the past two quarters. A review of the sites that have done it well. Comments

Zachary Rodgers  |  Marketing to Latinos

Dentsu Buys NYC Agency Firstborn

Feb 1, 2011 - Firstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients. Comments

Jack Marshall  |  Mobile

Verizon iPhone Deal Could Boost Overall Mobile Ad Market

nissaniad Jan 12, 2011 - Increased audience size and reach could fuel more growth in the mobile ad and content business. Comments

Mary Lisbeth D'Amico  |  Mobile

AT&T Promo Portrays Lit Figures in Smartphone Era

doriangray Jan 22, 2013 - A new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campaign sponsored by AT&T to advertise its Talk and Surf plan. Comments

Lisa Lacy  |  Social Media

AT&T and Arnett Seek Personal Assistant

workforwill Dec 10, 2012 - In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Comments

Joan Voight  |  Video

AT&T's Crowdsourced Video Snags 6M Viewers

att-awayhappened Jul 3, 2012 - Experimental video project scores far more viewers than big-budget series. Comments

Anna Maria Virzi  |  Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Christopher Heine  |  Mobile

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Kate Kaye  |  Social Media

Spotify Branded Apps Follow Streaming Music Ad Trend

intel-pandora Apr 13, 2012 - Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Comments

Christopher Heine  |  Sports & Entertainment

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

Andrew Solmssen  |  Mobile

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Dave Evans  |  Social Media

Customer (Dis)Service and the New Marketing

Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments

Zachary Rodgers  |  Ad Spend

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments

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