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Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

idol-dlt-screen-1 Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

AT&T Social Campaign Reveals Your Pets' Innermost Secrets

pets-talking Jun 10, 2013 - Through a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at home. Comments

AT&T Readies Trove of Data for Cross-Channel Ad Targeting

blueprint-logo May 24, 2013 - AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting. Comments

AT&T's Cute Kids Are Back for Mother's Day

attkids May 10, 2013 - AT&T is taking a break from phones and giving some cute love to moms for Mother's Day. Comments

Companies Get Kudos for Social Media Responsiveness

top10-socdev-q4-2012-us Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers... Comments

AT&T Promo Portrays Lit Figures in Smartphone Era

doriangray Jan 22, 2013 - A new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campaign sponsored by AT&T to advertise its Talk and Surf plan. Comments

AT&T and Arnett Seek Personal Assistant

workforwill Dec 10, 2012 - In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Comments

AT&T's Crowdsourced Video Snags 6M Viewers

att-awayhappened Jul 3, 2012 - Experimental video project scores far more viewers than big-budget series. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Spotify Branded Apps Follow Streaming Music Ad Trend

intel-pandora Apr 13, 2012 - Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Customer (Dis)Service and the New Marketing

Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments

AT&T Taps Will Arnett for Social Video Campaign

arnett-att Dec 12, 2011 - As "Internet attorney Kent Wesley," Arnett will convince your loved ones you deserve a new smartphone. Comments

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Giant AT&T Ad Network Appears Out of Nowhere

Sep 22, 2011 - Ford is among the brands running cross-media campaigns through AT&T's AdWorks network. Comments

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

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