Mar 21, 2011 - AT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Comments
Mar 18, 2011 - Verizon iPhones are building ad share, according to Millennial Media. Comments
Mar 15, 2011 - More retailers have launched storefronts on their Facebook fan pages in the past two quarters. A review of the sites that have done it well. Comments
Feb 1, 2011 - Firstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients. Comments
Jan 12, 2011 - Increased audience size and reach could fuel more growth in the mobile ad and content business. Comments
Dec 28, 2010 - AT&T customers can now rate products directly on the brand's Facebook presence, and can "like" or comment on others' reviews. Comments
Dec 6, 2010 - Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Comments
Nov 24, 2010 - Telecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT