Happy birthday to ya: a look back on 12 years of Facebook
Media

Happy birthday to ya: a look back on 12 years of Facebook

8y Yuyu Chen

Happy birthday to ya: a look back on 12 years of F...

It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...

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Facebook Unveils Dynamic Retargeting Tools at #CZLSF
Conference Coverage

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

9y Yuyu Chen

Facebook Unveils Dynamic Retargeting Tools at #CZL...

During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...

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Revenue Jump Reflects Facebook's Mobile Mojo
Social

Revenue Jump Reflects Facebook's Mobile Mojo

9y Susan Kuchinskas

Revenue Jump Reflects Facebook's Mobile Mojo

Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...

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Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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Facebook’s Audience Network Goes Global
Social

Facebook’s Audience Network Goes Global

10y Yuyu Chen

Facebook’s Audience Network Goes Global

The platform’s Audience Network is available to marketers worldwide, and supports link ads. Read More...

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VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads
Media

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

10y Yuyu Chen

VIDEO: Head of Facebook's Atlas Speaks About Revam...

In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...

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Does Facebook’s Atlas Solve the "Cookie Problem"?
Data insights

Does Facebook’s Atlas Solve the "Cookie Problem"?

10y Yuyu Chen

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...

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Facebook Acquires Atlas Advertising Suite From Microsoft
Marketing

Facebook Acquires Atlas Advertising Suite From Microsoft

11y Mary Lisbeth D'Amico

Facebook Acquires Atlas Advertising Suite From Mic...

Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demons...

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Could Atlas Make Facebook a Media Powerhouse?
Social

Could Atlas Make Facebook a Media Powerhouse?

11y Susan Kuchinskas

Could Atlas Make Facebook a Media Powerhouse?

Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...

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Tools for Advanced PPC Management and Reporting
Search

Tools for Advanced PPC Management and Reporting

14y Julie Batten

Tools for Advanced PPC Management and Reporting

A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Read More...

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