Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View articleUniqlo experienced a 9.4-fold increase in revenue from triggered email campaigns, a direct result of leveraging Wunderkind's Identity Network and Cata...
View articleMulti-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interaction's role in conversion. It enables efficient ...
View articleSnapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...
View articleBy demystifying the complexities of Google Search, the series is set to empower website owners and marketers with the knowledge to optimize their site...
View articleThe article explores the rise and fall of Vice Media, a once-iconic brand that defined 'millennial' media. It discusses the company's transformation, ...
View articleThe Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...
View articleWielding graphs and analytics has its place. But to truly capture executive attention in today’s impatient digital arena, we must step into the shoes ...
View articleDespite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent ...
View articleIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleMarketers need to be aware of the proposed directive's provisions and adapt their campaign strategies accordingly. Read More...
View articleFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...
View articleHarnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digi...
View articleIn the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...
View articleSourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...
View articleUnderstanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View articleIn today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...
View articleGoogle Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...
View articleShifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleThe shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...
View articleIn times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensu...
View articleHow to lay the foundation for an improved customer experience across digital channels Read More...
View articleSmart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...
View articleMarketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...
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