Attribution

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Prabhvir Sahmey | Search Marketing

Search Trends for 2013: RTB, Attribution, and Mobile

Jan 7, 2013 - Two big shifts will impact search marketers in 2013. Comments

Joni Ngai | Analyzing Customer Data

It's Not About the Web Analytics Tool; It Is About Engagement (Part 2)

Sep 22, 2011 - Consider these approaches to audience engagement and optimising business value using analytics. Comments

Joni Ngai | Analyzing Customer Data

It's Not About the Web Analytics Tool; It Is About Engagement (Part 1)

Sep 21, 2011 - Forget about web analytics tools. Consider this approach to measure online. Comments

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

Jobs

SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
Search Analyst
Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...