Attribution

multi-channel-attribution

Upgrade Your Analytics Insights With Fractional Attribution

Apr 22, 2014 - The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Comments

Do You Actually Have an "Attribution" Problem Worth Solving?

attribution Apr 17, 2014 - Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve. Comments

Cross-Device Targeting - Why the Hype?

tnsmobilelife2013 Feb 27, 2014 - An introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Comments

Attribution Exposed: What Content Marketers Need to Know

attribution Feb 14, 2014 - A previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the good, the bad, and the ugly of marketing attribution. Comments

10 Web Analytics Trends for 2014

analytics-framework Jan 8, 2014 - Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months. Comments

4 Tips to Effectively Measure B2B Demand Generation Campaigns

b2bchalkboard Jan 2, 2014 - Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Comments

2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]

trends656 Dec 19, 2013 - Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video. Comments

Bring Your Attribution Model up to the 21st Century

measurement-tape Nov 6, 2013 - A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Comments

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

mobile-measurement Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Search Trends for 2013: RTB, Attribution, and Mobile

semtrends Jan 7, 2013 - Two big shifts will impact search marketers in 2013. Comments

It's Not About the Web Analytics Tool; It Is About Engagement (Part 2)

tools2 Sep 22, 2011 - Consider these approaches to audience engagement and optimising business value using analytics. Comments

It's Not About the Web Analytics Tool; It Is About Engagement (Part 1)

featured-initialcontact Sep 21, 2011 - Forget about web analytics tools. Consider this approach to measure online. Comments

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