Attribution

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Connected TV: The Death of Online Video or the Future of TV?

Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success. Comments

Don’t Hold Your Breath Just Yet for Snapchat Monetization

snapchat-geofilters Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table. Comments

Your Job Is Impossible

mission-impossible Jul 17, 2014 - The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility of measuring return on investment. Comments

Is Everything We’ve Ever Learned About Attribution Really Wrong?

attribution Jul 10, 2014 - While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three important questions. Comments

3 Things to Know Before Signing With a Marketing Automation Provider

Signing a contract Jun 5, 2014 - Considering these three things before deciding on a marketing automation provider can help you make a more informed decision. Comments

New Survey Points to Retargeting's Successes and Growing Pains

retargeting-magnifying-glass May 28, 2014 - If social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Comments

Google and AOL Buy Marketing Attribution Start-Ups

attributioncompany May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments

Upgrade Your Analytics Insights With Fractional Attribution

multi-channel-attribution Apr 22, 2014 - The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Comments

Do You Actually Have an "Attribution" Problem Worth Solving?

attribution Apr 17, 2014 - Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve. Comments

Cross-Device Targeting - Why the Hype?

tnsmobilelife2013 Feb 27, 2014 - An introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Comments

Attribution Exposed: What Content Marketers Need to Know

attribution Feb 14, 2014 - A previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the good, the bad, and the ugly of marketing attribution. Comments

10 Web Analytics Trends for 2014

analytics-framework Jan 8, 2014 - Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months. Comments

4 Tips to Effectively Measure B2B Demand Generation Campaigns

b2bchalkboard Jan 2, 2014 - Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Comments

2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]

trends656 Dec 19, 2013 - Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video. Comments

Bring Your Attribution Model up to the 21st Century

measurement-tape Nov 6, 2013 - A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Comments

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

mobile-measurement Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Search Trends for 2013: RTB, Attribution, and Mobile

semtrends Jan 7, 2013 - Two big shifts will impact search marketers in 2013. Comments

It's Not About the Web Analytics Tool; It Is About Engagement (Part 2)

tools2 Sep 22, 2011 - Consider these approaches to audience engagement and optimising business value using analytics. Comments

It's Not About the Web Analytics Tool; It Is About Engagement (Part 1)

featured-initialcontact Sep 21, 2011 - Forget about web analytics tools. Consider this approach to measure online. Comments

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