Apr 17, 2014 - Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve. Comments
Dec 20, 2013 - There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in 2014. Comments
Nov 27, 2013 - More and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized data and expenses, according to a survey by IgnitionOne. Comments
Oct 17, 2013 - At its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make sure you are aware of its shortcomings and consider investigating other ways to prove your value. Comments
Oct 8, 2013 - Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Comments
Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments
Jan 22, 2013 - To start 2013 on the right foot, here are three things I recommend you do today. Comments
Jan 13, 2012 - In China and worldwide, "social media analytics" receive a ridiculous amount of attention, while people are not even able to deal with their "traditional" online channels. So which is more important? Comments
Nov 25, 2011 - "Attribution model" is originally a concept in social psychology, referring to how individuals explain causes of behavior and events. That's exactly what we are dying to know from our web analytics practice, isn't it? Comments
Aug 12, 2011 - Here are three ways to tell if a digital exec is doing a good job or just doing a job. Comments
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