Marketing News & Expert Advice
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attribution model
Are View-Through Conversions the Last Line of Defense for Banner Advertising?
Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments
3 Measurement Resolutions to Embrace in 2013
Jan 22, 2013 -
To start 2013 on the right foot, here are three things I recommend you do today.
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Future Trends for Web Analytics in China
Jan 13, 2012 -
In China and worldwide, "social media analytics" receive a ridiculous amount of attention, while people are not even able to deal with their "traditional" online channels. So which is more important?
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How Attribution Models in Web Analytics Can Help Marketers
Nov 25, 2011 -
"Attribution model" is originally a concept in social psychology, referring to how individuals explain causes of behavior and events. That's exactly what we are dying to know from our web analytics practice, isn't it?
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How to Distinguish Between 'Average' and 'Good' Digital Talent
Aug 12, 2011 -
Here are three ways to tell if a digital exec is doing a good job or just doing a job.
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