A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...
View articleYou’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...
View articleWith ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as so...
View articleAttribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...
View articleUsing data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...
View articleOf all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...
View articleAPAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...
View articleAn updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...
View articleIn his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...
View articleWill this finally be the year that marketers are able to effectively attribute their marketing efforts? Read More...
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View articleIn this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...
View articleCurrent attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...
View articleThe job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...
View articleWhile there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...
View articleGoogle scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...
View articleThe insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Read More...
View articleBefore deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...
View articleThere are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in...
View articleMore and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...
View articleAt its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make...
View articleUse these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...
View articleHere are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Read More...
View articleTo start 2013 on the right foot, here are three things I recommend you do today. Read More...
View articleIn China and worldwide, "social media analytics" receive a ridiculous amount of attention, while people are not even able to deal with their "traditio...
View article"Attribution model" is originally a concept in social psychology, referring to how individuals explain causes of behavior and events. That's exactly w...
View articleHere are three ways to tell if a digital exec is doing a good job or just doing a job. Read More...
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