Data-driven MTA: The only attribution model that counts

Data & Analytics Data-driven MTA: The only attribution model that counts

4y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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Common mistakes to avoid when choosing an attribution model

Data & Analytics Common mistakes to avoid when choosing an attribution model

6y Tereza Litsa

Common mistakes to avoid when choosing an attribut...

You’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...

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Q&A: GoDaddy's Phil Bienert talks "tradigital"

Q&A: GoDaddy's Phil Bienert talks "tradigital"

8y Tetyana Miroshnichenko

Q&A: GoDaddy's Phil Bienert talks "tradigital"

With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as so...

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2016 is the year of attribution

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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The missing 98 percent: why offline attribution matters

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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How meaningful is your campaign attribution?

How meaningful is your campaign attribution?

8y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...

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What the Traditional Marketing Funnel Doesn’t Tell You!

What the Traditional Marketing Funnel Doesn’t Tell You!

9y Pelin Thorogood

What the Traditional Marketing Funnel Doesn’t Tell...

An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...

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The Power of Multichannel Attribution at TD Bank [#CZLNY]

The Power of Multichannel Attribution at TD Bank [#CZLNY]

9y Stephanie Miller

The Power of Multichannel Attribution at TD Bank [...

In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...

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2015: The Year We Get Closer to Resolving the Great Attribution Agitation

2015: The Year We Get Closer to Resolving the Great Attribution Agitation

9y Shannon E. Denison

2015: The Year We Get Closer to Resolving the Grea...

Will this finally be the year that marketers are able to effectively attribute their marketing efforts? Read More...

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PPC Marketers Prepare: "All of the Things" Are Coming

PPC Marketers Prepare: "All of the Things" Are Coming

9y Elizabeth Marsten

PPC Marketers Prepare: "All of the Things" Are Com...

What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

9y Sophie Loras

VIDEO: Attribution Testing Is Everything, Says SAP...

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...

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Rethinking Keyword Attribution: A Big-Picture Approach

Rethinking Keyword Attribution: A Big-Picture Approach

9y Lars Hirsch

Rethinking Keyword Attribution: A Big-Picture Appr...

Current attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...

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Your Job Is Impossible

Your Job Is Impossible

10y Jim Sterne

Your Job Is Impossible

The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...

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Is Everything We’ve Ever Learned About Attribution Really Wrong?

Is Everything We’ve Ever Learned About Attribution Really Wrong?

10y Neil Mason

Is Everything We’ve Ever Learned About Attribution...

While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...

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Google and AOL Buy Marketing Attribution Start-Ups

Google and AOL Buy Marketing Attribution Start-Ups

10y Yuyu Chen

Google and AOL Buy Marketing Attribution Start-Ups

Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...

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Upgrade Your Analytics Insights With Fractional Attribution

Upgrade Your Analytics Insights With Fractional Attribution

10y Stephanie Miller

Upgrade Your Analytics Insights With Fractional At...

The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Read More...

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Do You Actually Have an "Attribution" Problem Worth Solving?

Do You Actually Have an "Attribution" Problem Worth Solving?

10y Neil Mason

Do You Actually Have an "Attribution" Problem Wort...

Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...

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Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

10y Ben Plomion

Content Marketing Deserves Display Ad Treatment fr...

There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in...

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Technology, Integration & Disparate Data Top Marketing Challenges [Study]

Technology, Integration & Disparate Data Top Marketing Challenges [Study]

10y Yuyu Chen

Technology, Integration & Disparate Data Top M...

More and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...

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Core Flaws in Attribution Modeling

Core Flaws in Attribution Modeling

10y Mathew Sweezey

Core Flaws in Attribution Modeling

At its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make...

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Key Elements of a Realistic Attribution Model

Key Elements of a Realistic Attribution Model

10y Jeanne Jennings

Key Elements of a Realistic Attribution Model

Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...

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Are View-Through Conversions the Last Line of Defense for Banner Advertising?

Are View-Through Conversions the Last Line of Defense for Banner Advertising?

11y Charlie Wang

Are View-Through Conversions the Last Line of Defe...

Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Read More...

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3 Measurement Resolutions to Embrace in 2013

3 Measurement Resolutions to Embrace in 2013

11y Vinoaj Vijeyakumaar

3 Measurement Resolutions to Embrace in 2013

To start 2013 on the right foot, here are three things I recommend you do today. Read More...

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Future Trends for Web Analytics in China

Future Trends for Web Analytics in China

12y Michael Xu

Future Trends for Web Analytics in China

In China and worldwide, "social media analytics" receive a ridiculous amount of attention, while people are not even able to deal with their "traditio...

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How Attribution Models in Web Analytics Can Help Marketers

How Attribution Models in Web Analytics Can Help Marketers

12y Michael Xu

How Attribution Models in Web Analytics Can Help M...

"Attribution model" is originally a concept in social psychology, referring to how individuals explain causes of behavior and events. That's exactly w...

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How to Distinguish Between 'Average' and 'Good' Digital Talent

How to Distinguish Between 'Average' and 'Good' Digital Talent

13y Joni Ngai

How to Distinguish Between 'Average' and 'Good' Di...

Here are three ways to tell if a digital exec is doing a good job or just doing a job. Read More...

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