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Augmented reality

Augmented Reality: A Primer

Julie Batten  |  Strategies

Jul 2, 2012 - Five+ ways that marketers can use augmented reality to engage with audiences. Comments

Joan Voight  |  Mobile

Augmented Reality Puts Twitter on Steroids for Taco Bell

taco-bell-doritos-final Mar 8, 2012 - Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes. Comments

Dax Hamman  |  Strategies

Will Augmented Reality Finally Get the Attention It Needs?

Mar 2, 2012 - Google's recent announcement may give this technology the attention it needs. Comments

Zachary Rodgers  |  CPG

Orville Redenbacher's Tries Augmented Reality on Facebook

pop-cam Dec 28, 2011 - Advances in augmented tech could bring such experiences to mobile next year. Comments

Susan Kuchinskas  |  Retail

Bratz Uses Augmented Reality for Holiday Doll Push

bratz-arg-qr-codes Nov 16, 2011 - Bratz hopes the codes and an AR game associated with them can make holiday sales sparkle. Comments

Lisa Lacy  |  Retail

Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores

airwalk Nov 11, 2010 - Augmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago. Comments

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