Augmented reality

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Don't Miss the Merits of Augmented Reality in Mobile Marketing

Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments

Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores

airwalk Nov 11, 2010 - Augmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago. Comments

How to Optimise Mobile Marketing in Your Media Plan

jiepang-jamesedit Oct 6, 2010 - What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Comments

Perception Is Reality in Japan

arfeatured Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

Highlights at SES Singapore 2012: Day 1

sessgfeatured Nov 28, 2012 - The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Comments

Augmented Reality: A Primer

Jul 2, 2012 - Five+ ways that marketers can use augmented reality to engage with audiences. Comments

Augmented Reality Puts Twitter on Steroids for Taco Bell

taco-bell-doritos-final Mar 8, 2012 - Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes. Comments

Will Augmented Reality Finally Get the Attention It Needs?

Mar 2, 2012 - Google's recent announcement may give this technology the attention it needs. Comments

Orville Redenbacher's Tries Augmented Reality on Facebook

pop-cam Dec 28, 2011 - Advances in augmented tech could bring such experiences to mobile next year. Comments

Bratz Uses Augmented Reality for Holiday Doll Push

bratz-arg-qr-codes Nov 16, 2011 - Bratz hopes the codes and an AR game associated with them can make holiday sales sparkle. Comments

China: Digital Marketing Trends for 2011

2011 Feb 11, 2011 - Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Comments

How to Deliver an Engaging Mobile Campaign

mobile Dec 9, 2010 - We have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation techniques in previous columns. After reaching the desired consumers, we must think about what to... Comments

Digital Marketing Trends: The Good, Bad, and Ugly in 2010

facebook-app1 Dec 9, 2010 - A roundup of leading digital trends that stood out in 2010. Comments

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