Augmented reality

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Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages. Comments

McDonald’s Brings AR App to World Cup Masses

mcdonald-s-world-cup Jun 6, 2014 - The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Comments

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

pacers-boomer-dunk May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments

Augmented Reality and Ads Unite

rayban-virtualmirror Mar 27, 2014 - Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Comments

The Stateless Internet Convergence of Things

shutterstock-108352952 Jan 21, 2014 - As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now have analytics for the real world, merging stateless Meta data and content marketing into the Internet... Comments

Alice Through The Looking Glass: Augmented Reality in the Real World

shutterstock-112923100 Oct 28, 2013 - Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths in a website from the home page to the checkout confirmation page. Comments

Augmented Reality Serves Both the Customer and the Business

Inition's augmented reality and 3D printing project Oct 11, 2013 - Augmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can, demonstrating your brand's understanding that people want to feel like people. Comments

Don't Miss the Merits of Augmented Reality in Mobile Marketing

uniqloar Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments

Perception Is Reality in Japan

arfeatured Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

Highlights at SES Singapore 2012: Day 1

sessgfeatured Nov 28, 2012 - The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Comments

Augmented Reality: A Primer

Jul 2, 2012 - Five+ ways that marketers can use augmented reality to engage with audiences. Comments

Augmented Reality Puts Twitter on Steroids for Taco Bell

taco-bell-doritos-final Mar 8, 2012 - Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes. Comments

Will Augmented Reality Finally Get the Attention It Needs?

Mar 2, 2012 - Google's recent announcement may give this technology the attention it needs. Comments

Orville Redenbacher's Tries Augmented Reality on Facebook

pop-cam Dec 28, 2011 - Advances in augmented tech could bring such experiences to mobile next year. Comments

Bratz Uses Augmented Reality for Holiday Doll Push

bratz-arg-qr-codes Nov 16, 2011 - Bratz hopes the codes and an AR game associated with them can make holiday sales sparkle. Comments

China: Digital Marketing Trends for 2011

2011 Feb 11, 2011 - Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Comments

How to Deliver an Engaging Mobile Campaign

mobile Dec 9, 2010 - We have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation techniques in previous columns. After reaching the desired consumers, we must think about what to... Comments

Digital Marketing Trends: The Good, Bad, and Ugly in 2010

facebook-app1 Dec 9, 2010 - A roundup of leading digital trends that stood out in 2010. Comments

Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores

airwalk Nov 11, 2010 - Augmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago. Comments

How to Optimise Mobile Marketing in Your Media Plan

jiepang-jamesedit Oct 6, 2010 - What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Comments

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