Marketing News & Expert Advice
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Augmented reality
Don't Miss the Merits of Augmented Reality in Mobile Marketing
Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments
Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores
Nov 11, 2010 -
Augmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago.
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How to Optimise Mobile Marketing in Your Media Plan
Oct 6, 2010 -
What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign?
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Perception Is Reality in Japan
Mar 11, 2013 -
Consider these three recent clever uses of augmented reality that are starting to make waves in the country.
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Highlights at SES Singapore 2012: Day 1
Nov 28, 2012 -
The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying.
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Augmented Reality: A Primer
Jul 2, 2012 - Five+ ways that marketers can use augmented reality to engage with audiences. Comments
Augmented Reality Puts Twitter on Steroids for Taco Bell
Mar 8, 2012 -
Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes.
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Will Augmented Reality Finally Get the Attention It Needs?
Mar 2, 2012 - Google's recent announcement may give this technology the attention it needs. Comments
Orville Redenbacher's Tries Augmented Reality on Facebook
Dec 28, 2011 -
Advances in augmented tech could bring such experiences to mobile next year.
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Bratz Uses Augmented Reality for Holiday Doll Push
Nov 16, 2011 -
Bratz hopes the codes and an AR game associated with them can make holiday sales sparkle.
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China: Digital Marketing Trends for 2011
Feb 11, 2011 -
Microblogging, product placement, and location-based services are going to be some of the big trends for this year.
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How to Deliver an Engaging Mobile Campaign
Dec 9, 2010 -
We have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation techniques in previous columns. After reaching the desired consumers, we must think about what to...
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Digital Marketing Trends: The Good, Bad, and Ugly in 2010
Dec 9, 2010 -
A roundup of leading digital trends that stood out in 2010.
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