Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...
View article30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...
View articleBusiness decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...
View articleBBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...
View articleComputer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...
View articleProductsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a ...
View articleBrands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin i...
View articleAugmented reality has made a huge impact on our everyday lives. Here are ten examples of how industries like healthcare, education, and retail use AR....
View articleAR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...
View articlePersonalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...
View articleConsumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...
View articleJLL Retail estimates that ecommerce brands will build 850 physical stores in the next five years. Three tactics for your retail marketing plan this ye...
View articleFinancial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...
View articleHere are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...
View articleThe average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...
View article"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...
View articleImmersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels rea...
View articleWith Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...
View articleAs people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleNow that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everyt...
View articleFailure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...
View articleThough no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...
View article2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...
View articlePlenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...
View articleDespite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...
View articleAs wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....
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