Australia

instagram-collage

I’m an Instagram Lover and a Fighter – Are Ads Going to Ruin My Relationship?

Jul 17, 2014 - The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. How can brands make sure they get the basics right? Comments

Australian DSP Brandscreen Seeks Buyers After Entering Into Administration

brandscreen Jan 10, 2014 - A leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Comments

Facebook: Top 2013 Check-Ins and Topics for Asia

fbsg Dec 11, 2013 - The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Even in China, 'Dumb Ways to Die' Goes Viral [Infographic]

dumb Nov 30, 2012 - A catchy tune, offbeat humor, and cartoon characters take over the Internet world. Comments

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

chris-ernst-reprise-300x296 Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

featuredniche Aug 31, 2012 - Expect to see a proliferation of niche social networks over the next 12 months. Comments

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist

Jul 7, 2012 - Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Comments

Puma Leverages Social Graph to Promote Spring-Summer Collection

pumasocialappfeatured Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

Three Keys to Avoiding a Social Media Disaster

socialmediadisaster Feb 28, 2012 - Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily. Comments

Most Google + Users in Asia From Singapore and India

google-plus Sep 2, 2011 - Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Comments

Cookie Deletion: Why It Should Matter to Advertisers and Publishers

cookie Mar 2, 2011 - Cookie deletion impacts your audience measurement and here's what you need to know. Comments

Social Networking: No Longer a Niche Market

wakeup Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

Back to the Future: The Untapped Potential of 2.5G

laysindiacontest Nov 24, 2010 - With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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