May 27, 2014 - From someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Comments
May 1, 2014 - Are we losing sight of the unique opportunities that digital now offers us? Comments
Mar 6, 2014 - What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million dollar media buy and organic product placement on the world's biggest stage, how could companies hope... Comments
Nov 25, 2013 - ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers of the Year Award. Nominations now open. Comments
Sep 11, 2013 - ClickZ announced the winners of its first ever Hall of Fame awards during a champagne reception at SES San Francisco. The awards recognize individuals who have demonstrated strong leadership and provided an exceptional contribution to the digital marketing... Comments
Mar 13, 2013 - The award, from the Direct Marketing Educational Foundation, recognizes direct and interactive marketing professionals. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT