Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View articleHow to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...
View articleHow your business can be personal yet practical and build valuable customer relations Read More...
View articleJeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...
View articleMarketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...
View articleGlobal Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....
View articleWebinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...
View articleNew Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...
View articleMegan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. Read More...
View articleHead of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...
View articleCrobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...
View articleMike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
View articleEcommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...
View articleSAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...
View articleFindings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...
View articleEmarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...
View articleAdobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...
View articleMarketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...
View articleMarketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleDespite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleWhen it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...
View articleSales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...
View articleHow can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...
View articleIt's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...
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