B2C

internetmarketing

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

Apr 14, 2014 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Comments

The Formula to Success for Digital Experiences

Road to success Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments

Show Your Subscribers Some Love

subscriber-love-shutterstock-57283450 Mar 11, 2014 - When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye. Comments

Get Rid of Your Marketing Books

books Mar 10, 2014 - Social marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determined demographics. Comments

Marketing Automation: It’s Not Just for B2B Marketers

b2c-b2b-shutterstock-137272184 Feb 26, 2014 - Marketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be used to transform B2C marketing. Comments

Automation: For What to Do Now, and What to Do Next

automation-shutterstock-136061006 Feb 14, 2014 - Any company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where to take the business in the future. Comments

"Funnel" and "Lead" Aren’t Right for B2B

b2beacon-nofunnel Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous, looping journey and track engagement of companies as your customers. Comments

How to Prove the ROI of an Event

ses-networking-event Jan 22, 2014 - 20 ways to measure the success, or failure, of an event. Comments

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

shopping-online-ecommerce Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates. Comments

B2B Marketing Automation Teaches B2C Marketers a New Trick

shutterstock-137272220 Jan 9, 2014 - B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that. Comments

Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers

google-shopping-plas Dec 26, 2013 - While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent Bronto/Magento research on shopper frequent and cross-device shopper cart behavior. Comments

5 Black Friday and Cyber Monday Marketing Tips for 2014

shopping-online-ecommerce Dec 4, 2013 - Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Comments

Bring Your Attribution Model up to the 21st Century

measurement-tape Nov 6, 2013 - A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Comments

SES Shanghai: An Overview of China's E-commerce Landscape

eddiechoi Jun 7, 2011 - My view on the e-commerce sessions presented and discussed in China. Comments

Social Marketing Is Lead Generation

socialmarketingasia1 Mar 22, 2011 - Social media is ideal for lead generation in B2B; here are three reasons why. Comments

Understanding Path to Purchase: Art of Landing Consumers

pathtopurchase Dec 29, 2010 - Marketers must enhance landing experiences, not only on their own websites, but also across external Web spaces. Here's why. Comments

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