B2C

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When Good Shoppers Stray

Aug 31, 2015 - Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions. Comments

The Ultimate Marketing Plan: Revisited

strategy-laptop Aug 19, 2015 - Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Comments

CRM Is Branching Out to Include Marketing Automation

shutterstock-159960029 Aug 12, 2015 - Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions. Comments

Mythbusting China's E-Commerce Sector

bessie-lee-wpp-china-500 Aug 9, 2015 - In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Comments

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

social-network-shutterstock-152259065 Aug 7, 2015 - Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy. Comments

CMOs Value Visual Content, While Industry Remains Unprepared [Study]

social-content-template Aug 4, 2015 - A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize and distribute that content. Comments

Back to the Future With Email

email-mobile Jul 23, 2015 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Comments

What Every Brand Marketer Needs to Know About Digital Personalization

customer-relationship May 25, 2015 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel. Comments

Data and Analytics Make Way For "Customer-to-Business" Marketing

customerfirst-ibm-hanes-markandspencer May 14, 2015 - Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established likes and behaviors. Comments

How to Develop Genuine Loyalty With Retail Customers

customer-loyalty Apr 24, 2015 - These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Comments

What’s Going on in the World of 'People-Based Marketing'?

email-marketing-stories Apr 22, 2015 - The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools. Comments

4 Ways to Start Delighting Your Subscribers

happy-email-subscribers Apr 7, 2015 - Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Comments

Brand Newsroom 2.0

digital-publishing Mar 31, 2015 - Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? Comments

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16, 2014 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Comments

Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing

shutterstock-173706353 Oct 22, 2014 - Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks. Comments

3 Cyber Monday Mistakes to Avoid

cyber-monday-mistakes Oct 21, 2014 - When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Comments

A Shining Start: Early Holiday Season Strategies

shutterstock-160880582 Sep 23, 2014 - Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year with engaging and strategic emails. Comments

7 Tips for Perfecting Your Digital Marketing Program

strategy Sep 10, 2014 - Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your own digital marketing program and maximizing its success. Comments

4 Steps to Help B2B Marketers Become More Mobile

mobile-map-shutterstock-120085516 Aug 27, 2014 - A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way. Comments

Savvy Seniors: Engaging the 65+ Online Shopper

senior-ecommerce-tablet Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers. Comments

The Content Is You!

content Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal. Comments

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