Marketing News & Expert Advice
|
|
|
Baidu
Mobile Trends in China and Opportunities for Brands
Aug 21, 2013 - Let's take a look at some recent stats first. Comments
Baidu Partners With Sina to Reinforce Mobile Search in China
Aug 13, 2012 -
A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia.
Comments
China Internet Scene: A Whole Different World!
Jun 26, 2012 - Chinese Internet is not complicated. Remember, it is a seller's market. Comments
Baidu Search Marketing Tools for China
Jun 15, 2012 -
Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools.
Comments
Going Non-English: A Look at Chinese Search and Social Listening
Jun 14, 2012 - With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified version of the world. But times are changing. Comments
Baidu: We Do Semantic Search Better Than Google
Jun 1, 2012 - Google unveiled its Knowledge Graph recently, which it called the "first step in the next generation of search." Baidu isn't impressed, saying Google's semantic search isn't new, and Baidu has been doing it better since 2009. Comments
Google vs. Local Competitors in Asian Markets
May 30, 2012 - If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's an overview. Comments
The Jeremy Lin-ernet Effect and Social Media
Feb 15, 2012 -
A basketball player's underdog story is the "dunk heard around the world" on social networks.
Comments
Baidu and Google Celebrate Chinese New Year
Jan 27, 2012 -
Search engines celebrate the year of the dragon with dancing dragons, word games, an animated video, and more.
Comments
How to Protect Your Brand From Click Fraud in China
Dec 30, 2011 -
You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how.
Comments
Social Media Opportunities in China
Dec 15, 2011 -
China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why.
Comments
Search in China - How Baidu Is Different From Google
Aug 19, 2013 -
Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google.
Comments
Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
Aug 13, 2013 -
China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily.
Comments
Baidu Ad Account Verification - What Does It Mean for Marketers?
Aug 7, 2013 -
Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance.
Comments
Irrelevant Content: SEO Impossible
Apr 25, 2013 -
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why.
Comments
Aliyun Search Could Impact Baidu and E-Commerce in China
Mar 1, 2013 -
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country.
Comments
A Closer Look at Audience Buy in China
Feb 27, 2013 -
This buying concept essentially changes the operating model between brands, media agencies, and publishers.
Comments
5 Baidu SEM Tips From the Pros
Feb 14, 2013 -
The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips.
Comments
2013 Digital Media Buying Trends in China
Jan 25, 2013 -
Six trends media planners and brand marketers should consider for the year.
Comments
What Happens if We Stop Doing SEO in China?
Nov 20, 2012 -
An in-depth analysis on search optimization for Baidu.
Comments
Baidu Conference 2012: Cloud, Big Data, and Mobile in China
Sep 8, 2012 -
Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent mobile Internet market.
Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
