Baidu

uberchopper-shanghai-image

Uber Lets Consumers Fly High in Shanghai With #UberChopper

Apr 24, 2015 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Comments

Choosing the Right Localization Partner

localization-global Apr 16, 2015 - When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization. Comments

Big Data in China Is a Big Deal

china-big-data Feb 16, 2015 - Big data means different things in different regions – in China retailers are finding ways to make it useful. Comments

360 Changes Search Brand to Haosou

haosou-logo-new Jan 15, 2015 - China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google. Comments

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends

shutterstock-204709129-china-travel Jan 5, 2015 - Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Comments

Chinese Market Data Trends for Baidu and 360

1dec14-gordon-choi-chinese-market-trends-through-data-of-baidu-and-360-homepage-pic Dec 1, 2014 - Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search engine user behavior. Comments

What Do the Changes to Baidu Paid Search Mean for Marketers?

baidu-logo Oct 23, 2014 - China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Comments

Navigating the Great Firewall of China

great-firewall-of-china-shutterstock-184555505 Oct 13, 2014 - Just as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Firewall works the same way. Comments

Baidu's New Logo Offering Will Enhance SEO

eddie-choi-baidu-new-snippet Sep 28, 2014 - A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Comments

Finding Comparable Tools to Google’s in China

No Google Jul 22, 2014 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Comments

4 Stages of User Search Behavior for Travel Products

Travellers at an airport Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. Comments

Discover Instead of Measure

magnifying glass Jun 19, 2014 - If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

10 Ways to Localize Digital Marketing in China

china Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

Go Long-Tail for Your SEO Strategy in China

fendi Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

5 Digital Media Buying Trends to Watch in China

tencent-tv Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

Baidu Visualization Map Tracks Chinese New Year Migration

baidumigrationmap Jan 29, 2014 - Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Comments

China: Does Content Marketing Matter to Baidu?

pic2-baidu-lvyou Jan 5, 2014 - I want to bring you some new perspectives on the largest search engine in China. Comments

Mobile Trends in China and Opportunities for Brands

chinamobile Aug 21, 2013 - Let's take a look at some recent stats first. Comments

Search in China - How Baidu Is Different From Google

baiduppc Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...