Baidu

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Chinese Market Data Trends for Baidu and 360

Dec 1, 2014 - Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search engine user behavior. Comments

What Do the Changes to Baidu Paid Search Mean for Marketers?

baidu-logo Oct 23, 2014 - China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Comments

Navigating the Great Firewall of China

great-firewall-of-china-shutterstock-184555505 Oct 13, 2014 - Just as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Firewall works the same way. Comments

Baidu's New Logo Offering Will Enhance SEO

eddie-choi-baidu-new-snippet Sep 28, 2014 - A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Comments

Finding Comparable Tools to Google’s in China

No Google Jul 22, 2014 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Comments

4 Stages of User Search Behavior for Travel Products

Travellers at an airport Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. Comments

Discover Instead of Measure

magnifying glass Jun 19, 2014 - If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

10 Ways to Localize Digital Marketing in China

china Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

Go Long-Tail for Your SEO Strategy in China

fendi Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

5 Digital Media Buying Trends to Watch in China

tencent-tv Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

Baidu Visualization Map Tracks Chinese New Year Migration

baidumigrationmap Jan 29, 2014 - Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Comments

China: Does Content Marketing Matter to Baidu?

pic2-baidu-lvyou Jan 5, 2014 - I want to bring you some new perspectives on the largest search engine in China. Comments

Mobile Trends in China and Opportunities for Brands

chinamobile Aug 21, 2013 - Let's take a look at some recent stats first. Comments

Search in China - How Baidu Is Different From Google

baiduppc Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day

baiducounter Aug 13, 2013 - China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Comments

Baidu Ad Account Verification - What Does It Mean for Marketers?

baiduppc Aug 7, 2013 - Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Comments

Irrelevant Content: SEO Impossible

content-computer Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

Aliyun Search Could Impact Baidu and E-Commerce in China

aliyun Mar 1, 2013 - Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

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