Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Marketing Google, Yandex and Baidu: Strategies for expanding your search marketing

6y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

View article
Beyond Facebook: social media marketing opportunities in China and Japan

Beyond Facebook: social media marketing opportunities in China and Japan

8y Motoko Hunt

Beyond Facebook: social media marketing opportunit...

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...

View article
What are the top 10 most popular search engines?

What are the top 10 most popular search engines?

8y Christopher Ratcliff

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...

View article
Get the latest analysis and reports delivered to your inbox daily
Five reasons why China is a role model for digital innovation

Five reasons why China is a role model for digital innovation

8y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

View article
What do China's new online advertising rules mean for marketers?

Online advertising What do China's new online advertising rules mean for marketers?

8y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

View article
APAC to overtake North America as world’s biggest digital ad market

APAC to overtake North America as world’s biggest digital ad market

8y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

View article
Mary Meeker report puts China (and WeChat) on the global stage

Mary Meeker report puts China (and WeChat) on the global stage

8y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

View article
Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

8y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

View article
What the West can learn from China about chatbot marketing

What the West can learn from China about chatbot marketing

8y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

View article
The dangers of 'Googlizing' your site

The dangers of 'Googlizing' your site

8y Motoko Hunt

The dangers of 'Googlizing' your site

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...

View article
Economic slowdown in China means a booming ecommerce sector

Economic slowdown in China means a booming ecommerce sector

8y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

View article
Access to data is the key to China's programmatic sector

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

View article
Technology and innovation open new opportunities for O2O retail, starting in Asia

Technology and innovation open new opportunities for O2O retail, starting in Asia

8y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

View article
Why have QR codes taken off in China?

Why have QR codes taken off in China?

8y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

View article
How Uber thinks locally to expand globally

How Uber thinks locally to expand globally

8y Sophie Loras

How Uber thinks locally to expand globally

Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...

View article
The Practical Guide to Programmatic Planning in China: Part 4

The Practical Guide to Programmatic Planning in China: Part 4

9y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...

View article
How Agencies Are Evolving into Strategic Advisors in China

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

View article
The Role of the Modern Day Web Analyst

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

View article
Cross-Device Data Analytics for Chinese Websites

Cross-Device Data Analytics for Chinese Websites

9y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

View article
4 Marketing Trends to Watch for in 2016

4 Marketing Trends to Watch for in 2016

9y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

View article
How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

9y Sophie Loras

How Brands Rode Out Uniqlo's Sex Tape Scandal on W...

Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...

View article
China's Great Data Paradox

China's Great Data Paradox

9y Sophie Loras

China's Great Data Paradox

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...

View article
Search in Asia Goes Well Beyond Google

Search in Asia Goes Well Beyond Google

9y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

View article
Defining the Marketing Complexities of APAC

Defining the Marketing Complexities of APAC

9y David Ketchum

Defining the Marketing Complexities of APAC

Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Read More...

View article
Responding to an Online Hack

Responding to an Online Hack

9y Gordon Choi

Responding to an Online Hack

China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...

View article
Windfall For Advertisers As Tencent Opens Third Party Data Access

Windfall For Advertisers As Tencent Opens Third Party Data Access

9y Sophie Loras

Windfall For Advertisers As Tencent Opens Third Pa...

Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...

View article
Programmatic Video: China Versus the West

Programmatic Video: China Versus the West

9y Charlie Wang

Programmatic Video: China Versus the West

Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...

View article
1 2 3 4