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Baidu Partners With Sina to Reinforce Mobile Search in China

Aug 13, 2012 - A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. Comments

China Internet Scene: A Whole Different World!

Jun 26, 2012 - Chinese Internet is not complicated. Remember, it is a seller's market. Comments

Baidu Search Marketing Tools for China

baiduindex1 Jun 15, 2012 - Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Comments

Going Non-English: A Look at Chinese Search and Social Listening

Jun 14, 2012 - With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified version of the world. But times are changing. Comments

Baidu: We Do Semantic Search Better Than Google

Jun 1, 2012 - Google unveiled its Knowledge Graph recently, which it called the "first step in the next generation of search." Baidu isn't impressed, saying Google's semantic search isn't new, and Baidu has been doing it better since 2009. Comments

Google vs. Local Competitors in Asian Markets

May 30, 2012 - If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's an overview. Comments

The Jeremy Lin-ernet Effect and Social Media

linsanity Feb 15, 2012 - A basketball player's underdog story is the "dunk heard around the world" on social networks. Comments

Baidu and Google Celebrate Chinese New Year

baidu-chinesenewyear2 Jan 27, 2012 - Search engines celebrate the year of the dragon with dancing dragons, word games, an animated video, and more. Comments

How to Protect Your Brand From Click Fraud in China

fraud Dec 30, 2011 - You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Comments

Social Media Opportunities in China

socialmarketingasia Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Is Baidu Changing Chinese Travel Search in China

baidufeatured Nov 10, 2011 - Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Comments

Sina Weibo Rolls Out Real-Time Search Engine

weibo Nov 4, 2011 - And what it means for marketers. Comments

Baidu Launches International Marketing Efforts

baidu Oct 12, 2011 - Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and a Twitter account to start following people in the search industry. Comments

Outsourcing SEO to Search Agencies or Doing SEO From In-House

seooutsourcing Oct 4, 2011 - Evaluate these factors when hiring an SEO agency. Comments

SEO Opportunities in the Chinese Internet

seoanalytics Sep 28, 2011 - China presents unique challenges but here's how to identify and take advantage of organic search opportunities for e-commerce companies. Comments

China Online Travel Sector Presents Opportunities for Airlines and Hotels

chinatravel1 Aug 25, 2011 - With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Comments

Baidu: Building a Chinese Internet Empire

yihaodian Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

SEM Tools for Brand Marketers Targeting China

semmarketers Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments

Search is Dead! Long Live Search!

facebook-google Jun 13, 2011 - Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Comments

Book Smart Doesn't Rule in China

choibooks May 20, 2011 - Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Comments

Will Etao Be China's Answer to Ecommerce Search?

etaofeatured Apr 22, 2011 - Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search. Comments

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