Baidu

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China: Does Content Marketing Matter to Baidu?

Jan 5, 2014 - I want to bring you some new perspectives on the largest search engine in China. Comments

Mobile Trends in China and Opportunities for Brands

chinamobile Aug 21, 2013 - Let's take a look at some recent stats first. Comments

Search in China - How Baidu Is Different From Google

baiduppc Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day

baiducounter Aug 13, 2013 - China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Comments

Baidu Ad Account Verification - What Does It Mean for Marketers?

baiduppc Aug 7, 2013 - Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Comments

Irrelevant Content: SEO Impossible

content-computer Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

Aliyun Search Could Impact Baidu and E-Commerce in China

aliyun Mar 1, 2013 - Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

5 Baidu SEM Tips From the Pros

baidufeatured Feb 14, 2013 - The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

What Happens if We Stop Doing SEO in China?

tom-cruisefeatured Nov 20, 2012 - An in-depth analysis on search optimization for Baidu. Comments

Baidu Conference 2012: Cloud, Big Data, and Mobile in China

baidufeatured Sep 8, 2012 - Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent mobile Internet market. Comments

Baidu Partners With Sina to Reinforce Mobile Search in China

baidumobile Aug 13, 2012 - A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. Comments

China Internet Scene: A Whole Different World!

Jun 26, 2012 - Chinese Internet is not complicated. Remember, it is a seller's market. Comments

Baidu Search Marketing Tools for China

baiduindex1 Jun 15, 2012 - Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Comments

Going Non-English: A Look at Chinese Search and Social Listening

Jun 14, 2012 - With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified version of the world. But times are changing. Comments

Baidu: We Do Semantic Search Better Than Google

Jun 1, 2012 - Google unveiled its Knowledge Graph recently, which it called the "first step in the next generation of search." Baidu isn't impressed, saying Google's semantic search isn't new, and Baidu has been doing it better since 2009. Comments

Google vs. Local Competitors in Asian Markets

May 30, 2012 - If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's an overview. Comments

The Jeremy Lin-ernet Effect and Social Media

linsanity Feb 15, 2012 - A basketball player's underdog story is the "dunk heard around the world" on social networks. Comments

Baidu and Google Celebrate Chinese New Year

baidu-chinesenewyear2 Jan 27, 2012 - Search engines celebrate the year of the dragon with dancing dragons, word games, an animated video, and more. Comments

How to Protect Your Brand From Click Fraud in China

fraud Dec 30, 2011 - You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Comments

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