Baidu

eddie-choi-baidu-new-snippet

Baidu's New Logo Offering Will Enhance SEO

Sep 28, 2014 - A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Comments

Finding Comparable Tools to Google’s in China

No Google Jul 22, 2014 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Comments

4 Stages of User Search Behavior for Travel Products

Travellers at an airport Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. Comments

Discover Instead of Measure

magnifying glass Jun 19, 2014 - If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

10 Ways to Localize Digital Marketing in China

china Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

Go Long-Tail for Your SEO Strategy in China

fendi Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

5 Digital Media Buying Trends to Watch in China

tencent-tv Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

Baidu Visualization Map Tracks Chinese New Year Migration

baidumigrationmap Jan 29, 2014 - Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Comments

China: Does Content Marketing Matter to Baidu?

pic2-baidu-lvyou Jan 5, 2014 - I want to bring you some new perspectives on the largest search engine in China. Comments

Mobile Trends in China and Opportunities for Brands

chinamobile Aug 21, 2013 - Let's take a look at some recent stats first. Comments

Search in China - How Baidu Is Different From Google

baiduppc Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day

baiducounter Aug 13, 2013 - China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Comments

Baidu Ad Account Verification - What Does It Mean for Marketers?

baiduppc Aug 7, 2013 - Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Comments

Irrelevant Content: SEO Impossible

content-computer Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

Aliyun Search Could Impact Baidu and E-Commerce in China

aliyun Mar 1, 2013 - Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

5 Baidu SEM Tips From the Pros

baidufeatured Feb 14, 2013 - The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

What Happens if We Stop Doing SEO in China?

tom-cruisefeatured Nov 20, 2012 - An in-depth analysis on search optimization for Baidu. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...