Marketing News & Expert Advice
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Baidu
Is Baidu Changing Chinese Travel Search in China
Nov 10, 2011 - Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Comments
Facebook Seeks Opportunity in China
Apr 13, 2011 -
Facebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports.
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Should I Use Google or Baidu?
Apr 11, 2011 -
Here's why Baidu might not be the answer to your search strategy in China.
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Navigating Search in China
Mar 3, 2011 -
With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape.
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Brand Advertiser and Search in 2011
Jan 10, 2011 -
Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year.
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Using Word Clouds to Size Up Digital Marketing Trends
Nov 23, 2010 -
Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia.
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Study: Mobile Search Goes Mainstream in Asia
Nov 23, 2010 -
Search marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines, by country.
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More 'Me Too' Search Engines in China?
Nov 3, 2010 -
While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search.
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How Search Behaviours Impact Our Search Strategy
Oct 24, 2010 -
Simply replicating your search strategies from the U.S. or Europe will not work in Asia.
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Using Search Advertising in an Integrated Media Plan
Oct 4, 2010 -
Here's how SEM can amplify your marketing message across offline and online channels.
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Managing Your Brand Terms on Baidu and Google China
Sep 17, 2010 -
A tale of two companies with online reputation problems in China.
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Sina Weibo Rolls Out Real-Time Search Engine
Nov 4, 2011 -
And what it means for marketers.
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Baidu Launches International Marketing Efforts
Oct 12, 2011 -
Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and a Twitter account to start following people in the search industry.
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Outsourcing SEO to Search Agencies or Doing SEO From In-House
Oct 4, 2011 -
Evaluate these factors when hiring an SEO agency.
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SEO Opportunities in the Chinese Internet
Sep 28, 2011 -
China presents unique challenges but here's how to identify and take advantage of organic search opportunities for e-commerce companies.
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China Online Travel Sector Presents Opportunities for Airlines and Hotels
Aug 25, 2011 -
With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales?
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Baidu: Building a Chinese Internet Empire
Aug 16, 2011 -
Here's a list of Baidu's ambition to grab market share in areas beyond search in the country.
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SEM Tools for Brand Marketers Targeting China
Jun 22, 2011 -
A comprehensive list of tools for search and weibo automation in China.
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Search is Dead! Long Live Search!
Jun 13, 2011 -
Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story.
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Book Smart Doesn't Rule in China
May 20, 2011 -
Because of China's advertising practices, the scientific approach to marketing does not always work in this market.
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Will Etao Be China's Answer to Ecommerce Search?
Apr 22, 2011 -
Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search.
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