Bank of America


3 Secrets to Branded Mobile App Engagement

Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly. Comments

Why Mobile Is Content Marketing's Missing Link

video-nielsen May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Comments

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Twitter Money Jul 18, 2014 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals. Comments

Is Card-Linked Marketing the New Hidden Jewel?

happy-credit-card-shopper May 6, 2014 - Although card-linked marketing has proved to be an efficient strategy, it is underutilized by chief marketing officers, says a study from Bank of America. Comments

Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years

mobile-measurement Jan 11, 2013 - By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Comments

Bank of America Partners With Susan G. Komen

boa-susan-koman Oct 22, 2012 - Bank of America has launched a microsite in partnership with Susan G. Komen for the Cure to raise money for Komen and to enable participants to honor their loved ones. Comments

Occupy Wall Street: Is Madison Avenue Listening?

occupywallstreet-protestsign Oct 28, 2011 - Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Comments

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

4square10million Jun 20, 2011 - Geo-social app now has 10 million users. Comments

Brands Show Off Their Social Side at IAB's MIXX

Sep 21, 2009 - Bank of America, General Mills' Betty Crocker, and Frito-Lay's Cheetos play up their social marketing efforts. Comments

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