Bank of America

Twitter Money

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Jul 18, 2014 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals. Comments

Is Card-Linked Marketing the New Hidden Jewel?

happy-credit-card-shopper May 6, 2014 - Although card-linked marketing has proved to be an efficient strategy, it is underutilized by chief marketing officers, says a study from Bank of America. Comments

Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years

mobile-measurement Jan 11, 2013 - By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Comments

Bank of America Partners With Susan G. Komen

boa-susan-koman Oct 22, 2012 - Bank of America has launched a microsite in partnership with Susan G. Komen for the Cure to raise money for Komen and to enable participants to honor their loved ones. Comments

Occupy Wall Street: Is Madison Avenue Listening?

occupywallstreet-protestsign Oct 28, 2011 - Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Comments

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

4square10million Jun 20, 2011 - Geo-social app now has 10 million users. Comments

Brands Show Off Their Social Side at IAB's MIXX

Sep 21, 2009 - Bank of America, General Mills' Betty Crocker, and Frito-Lay's Cheetos play up their social marketing efforts. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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