Barack Obama

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Lessons From the High-Stakes World of Political Email

May 7, 2015 - ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros. Comments

Clinton's Social Candidacy: A Sign of the Times

The White House Apr 13, 2015 - Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue. Comments

Obama's Privacy Policy Might Be Bad for Marketers

shutterstock-133773500 Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing. Comments

President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

barack-obama-zach-galifianakis Mar 13, 2014 - President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov. Comments

More Democrats Sign Up for Political Texts Than Republicans

politics-mobile-icon Oct 9, 2012 - A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Comments

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

plannedparenthood-denver-debate2 Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." Comments

Early Brands and Politicos Try Twitter Header

twitterheader-nike Sep 24, 2012 - Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature. Comments

Social Platform Used by GOP and Obama White House Launches Product Set

rnc-twitterfeed Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

Obama Group Slams Romney in Web Ads

obama-victoryfund-romneyryan-womenchoose9 Sep 14, 2012 - ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama. Comments

Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

promo-trends-political-conventions Sep 6, 2012 - The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others. Comments

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

amerforprosp-twitter Sep 5, 2012 - Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Comments

Obama and RNC Battle for Attention on Charlotte Site

obama-rnc-charlotteobserver9 Sep 5, 2012 - The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Comments

RNC's Own Site Spotlights Anti-Romney Tweets

rnc-oiw-tweets Sep 4, 2012 - Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com. Comments

Obama for America 2012 Ad Gallery

obama-baracksbday7 Jul 26, 2012 - A collection of online display ads from the Obama 2012 reelection campaign. Comments

Digital Ad Spend Gap Widens Between Obama and Romney

obama-healthcare-scotus-image-2 Jul 18, 2012 - Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Comments

Digital Helps Get Out Vote in Walker Recall Election

freedomworks-walker-wi Jun 4, 2012 - Political contest in WI tomorrow serves as a trial for voter mobilization in November. Comments

Romney Team Hiring 'A Lot' of Digital Staff

romney-twitter-tshirt May 10, 2012 - Campaign ramping up social media, web development, email and database skills. Comments

Infographic: 2012 Election Web Ad Spending Through March

clickz2012campaignspending-final May 8, 2012 - Infographic showing web ad spending by presidential campaigns through March 2012. Comments

Obama and Democrats Spent $21 Million on Web Ads So Far

obama-michigan May 7, 2012 - Original ClickZ analysis: GOP spent less than half on digital ads through March. Comments

Romney Ad Firm Partners for Big Data on Hispanics

romney-nh-unionleader Apr 30, 2012 - Targeted Victory partners exclusively with one large online Hispanic data firm. Comments

GOP Gears Up Digital Team for Election Season

gop-actionnetwork Apr 26, 2012 - Party hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012. Comments

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