Marketing News & Expert Advice
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Barack Obama
Travel Trade Group Jumps on Obama's Tourism Train
Jan 24, 2012 - In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Comments
Obama Administration Wants Privacy Rule to Work Worldwide
Jun 29, 2011 -
Commerce Department wants privacy legislation to influence regulations worldwide.
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White House Aims to Optimize Facebook and Twitter Efforts
Jun 13, 2011 -
Obama administration reveals results of a study that will help improve its digital program.
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Obama's 2012 Latino Playbook - Now Ready for Review
May 17, 2011 - The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Comments
Obama's 2012 Latino Challenge: The Missing Playbook
May 3, 2011 - Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action. Comments
DNC and Obama Spent Half Million Online This Year
Apr 29, 2011 -
Democrats, along with President Obama's campaign, have spent $500,000 this year.
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How YouTube Used Obama Chat to Build Brand
Feb 3, 2011 -
YouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts.
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Campaign '08 Ad Galleries
Jul 8, 2008 - ClickZ Campaign '08 gathered tons of display ads from the 2008 Presidential election campaigns and other groups including the Republican and Democratic National Committees. See them all in action! John McCain 2008 Obama for America Democratic National... Comments
Obama Stressed Jobs Issue in Splashy South Carolina Ads
Jan 23, 2012 -
Many political analysts believe the 2012 general election will ride on jobs and the economy. In South Carolina, where the unemployment rate is higher than the national average, the issue is especially important, and President Barack Obama's reelection...
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Top 10 Facebook Likes of Presidential Candidate Fans
Jan 23, 2012 - Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes. Comments
Obama Ad Trend Emerges in New Hampshire
Jan 10, 2012 -
Just as it did in Iowa, his campaign buys homepage of top newspaper site in conjunction with today's primary.
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Romney Still Leads GOP Field in Online Ad Spending
Oct 27, 2011 -
Still, Obama and the DNC are far outspending Republican presidential hopefuls.
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Gay Rights Emerge as Early Issue for Obama Camp Online
Sep 20, 2011 -
Facebook ads and video push on key marriage equality issues that could spur 2012 voter activism.
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DNC Pushes Obama Jobs Plan in Video Ads
Sep 16, 2011 -
Meanwhile, Obama camp targets marriage equality voters on Facebook.
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Michelle Shows Up in Obama 2012 Ads
Sep 2, 2011 -
The First Lady has joined the President in ads running across the web.
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Huntsman, Romney, and Perry Hit YouTube to Push Jobs Agendas
Sep 1, 2011 -
GOP videos contrast with Obama's which are aimed at rousing base supporters into volunteer action.
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Obama and DNC Spent Over $1 Million on 2012 Web Ads
Jul 18, 2011 -
Indicates commitment to digital media for fundraising and volunteer organizing.
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Obama Builds Data Team That Could Inform Digital Ads, Social
Jul 15, 2011 -
Reelection camp develops what could be the most innovative internal political data operations ever.
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