Barnes & Noble


Amazon’s first physical bookstore: offline’s death has been exaggerated

Nov 20, 2015 - Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. Comments

Bridging the digital and the physical

nature-laptop-outside-macbook Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

How Advertising Can Benefit From the 'Sharing Economy'

digital-sharing May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

Lessons From Borders: Evolve or Perish

borders Aug 26, 2011 - Consider these three takeaways from the demise of Borders and the future of book-retailing. Comments

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