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Building on Synergies in Media Partnerships

Tessa Wegert  |  Media Buying

Feb 23, 2012 - To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Comments

Mike Baker  |  Display Advertising

Will Digital Advertising Wait for Your Brand?

Oct 24, 2011 - Brand marketers are still resisting digital. What are the risks and rewards? Comments

Simms Jenkins  |  Email Marketing Best Practices

Does $14 Million Worth of Email Addresses Cross the Privacy Line?

Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments

Christopher Heine  |  Social Commerce

Visa App Lets Friends Share Shopping Advice

visa-app Aug 3, 2010 - Barnes & Noble, Drugstore.com, and JCPenney have special offers in the app. Comments

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