Amazon’s first physical bookstore: offline’s death has been exaggerated

Nov 20, 2015 - Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. Comments

Bridging the digital and the physical

nature-laptop-outside-macbook Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

Building on Synergies in Media Partnerships

Feb 23, 2012 - To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Comments

Will Digital Advertising Wait for Your Brand?

Oct 24, 2011 - Brand marketers are still resisting digital. What are the risks and rewards? Comments

Does $14 Million Worth of Email Addresses Cross the Privacy Line?

Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments

Visa App Lets Friends Share Shopping Advice

visa-app Aug 3, 2010 - Barnes & Noble,, and JCPenney have special offers in the app. Comments

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