Nov 20, 2015 - Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. Comments
Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments
Feb 23, 2012 - To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Comments
Oct 24, 2011 - Brand marketers are still resisting digital. What are the risks and rewards? Comments
Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments
Aug 3, 2010 - Barnes & Noble, Drugstore.com, and JCPenney have special offers in the app. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET