BarnesandNoble.com

Building on Synergies in Media Partnerships

Feb 23, 2012 - To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Comments

Will Digital Advertising Wait for Your Brand?

Oct 24, 2011 - Brand marketers are still resisting digital. What are the risks and rewards? Comments

Does $14 Million Worth of Email Addresses Cross the Privacy Line?

Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments

Visa App Lets Friends Share Shopping Advice

visa-app Aug 3, 2010 - Barnes & Noble, Drugstore.com, and JCPenney have special offers in the app. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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