Marketing News & Expert Advice
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BarnesandNoble.com
Building on Synergies in Media Partnerships
Feb 23, 2012 - To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Comments
Will Digital Advertising Wait for Your Brand?
Oct 24, 2011 - Brand marketers are still resisting digital. What are the risks and rewards? Comments
Does $14 Million Worth of Email Addresses Cross the Privacy Line?
Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments
Visa App Lets Friends Share Shopping Advice
Aug 3, 2010 -
Barnes & Noble, Drugstore.com, and JCPenney have special offers in the app.
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