Marketing News & Expert Advice
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Bazaarvoice
Bazaarvoice: Twitter Moves Stocks, Answers Move Merch
Oct 19, 2012 - Last week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twitter chatter has little correlation with search behavior. Comments
Brooks Brothers Plays It Cool in Social Marketing
Jun 22, 2012 - Retailer emphasizes personalized experiences instead of likes and tweets - for now. Comments
Bazaarvoice Nabs Rival PowerReviews for $152M
May 24, 2012 - Two huge e-commerce reviews players consolidate. Comments
Microsoft Tries Getting Social With Display Ads
Feb 14, 2012 -
Microsoft partners with Bazaarvoice to put consumer ratings on its ad menu.
Comments
AT&T Puts Ratings and Reviews on Facebook Page
Dec 28, 2010 -
AT&T customers can now rate products directly on the brand's Facebook presence, and can "like" or comment on others' reviews.
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Ex-Bazaarvoice CMO Returns With Mass Relevance
Dec 20, 2010 - Sam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands. Comments
Dell CMO Erin Nelson to Join Bazaarvoice
Sep 20, 2010 -
Nelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot at Dell.
Comments
ClickZ Marketing Excellence Award Winners Named
Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments
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