Oct 19, 2012 - Last week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twitter chatter has little correlation with search behavior. Comments
Jun 22, 2012 - Retailer emphasizes personalized experiences instead of likes and tweets - for now. Comments
May 24, 2012 - Two huge e-commerce reviews players consolidate. Comments
Feb 14, 2012 - Microsoft partners with Bazaarvoice to put consumer ratings on its ad menu. Comments
Dec 28, 2010 - AT&T customers can now rate products directly on the brand's Facebook presence, and can "like" or comment on others' reviews. Comments
Dec 20, 2010 - Sam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands. Comments
Sep 20, 2010 - Nelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot at Dell. Comments
Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT