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Creating Social Influencer Content That Counts

Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. Comments

YouTube Stars Are Not Themselves When They're Hungry

snickers Apr 10, 2015 - For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that they can't perform as well when they're hungry. Comments

Best of South by Southwest Interactive 2015

sxsw-2015 Mar 19, 2015 - ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in the digital marketing world. Comments

Digital Marketing People on the Move: January 2015 Roundup

business-professionals Feb 3, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Comments

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

dos-and-donts Jan 29, 2015 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Comments

What Should Digital Marketers Closely Watch at CES 2015?

cesimage Jan 6, 2015 - Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insights, virtual reality (VR), and the Internet of things will be the top trends for this year’s Consumer... Comments

Lowe's Uses Vine and Instagram to Showcase DIY

lowes1214 Dec 16, 2014 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page. Comments

Spotlight On: Tribal Worldwide's Rich Guest

tribal-logo-oranger Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy." Comments

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

hellochicago-landing Jul 21, 2014 - The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been received, according to an agency rep. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Instagram Secures First Major Ad Deal With Omnicom Group

instagram2014 Mar 11, 2014 - After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Comments

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

sxsw-banner Mar 6, 2014 - ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly, wearables is a popular theme. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Internet of Things Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

Mercedes Engines Roar in ‘Sound With Power’ Mashups

mercedes-sound-with-power Nov 14, 2013 - The experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and aims to trigger an emotional response. Comments

Gallo Family Vineyards Celebrates Family with Online Crest Creator

gallo-family-vineyards-crest-creator Oct 7, 2013 - The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family. Comments

Mercedes Taps Spotify to Seek Corporate Rockstars

nomster Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments

Cannes 2013 Video: Proximity BBDO - Work That's Social by Design

cannes-bbdo Jul 1, 2013 - Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital marketing industry, and what they're focusing on in the future. Comments

AT&T Social Campaign Reveals Your Pets' Innermost Secrets

pets-talking Jun 10, 2013 - Through a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at home. Comments

AT&T's Cute Kids Are Back for Mother's Day

attkids May 10, 2013 - AT&T is taking a break from phones and giving some cute love to moms for Mother's Day. Comments

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