behavioral marketing

behavioral-data-targeting

Why the Mathematician Is the New Creative Genius

Jul 29, 2015 - Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success. Comments

Offline Is the New Online

omnichannel-subway Jul 9, 2015 - Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Comments

5 Imperatives for Mobile Success

digital-evolution Jun 18, 2015 - Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help marketers achieve them. Comments

Did You Blog, Read or Share This Column?

marketing-magic Jun 5, 2015 - Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Comments

Content is King, But Context is Queen

king-queen-crown May 21, 2015 - Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Comments

Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Context

buzzwords May 12, 2015 - Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

Just Add Data to Boost Your Email and Digital Marketing Performance

email-data-marketing May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

Silent Video May Become Your Brand’s Loudest Statement

Buy side prefers voice trading to electronic execution May 11, 2015 - Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Comments

4 Steps to an Online Rollout Across Multiple Asian Markets

asia-globe- roll-out May 10, 2015 - A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines. Comments

5 Ways to Maximize ROI With Custom Audiences

roi-increase May 8, 2015 - The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy. Comments

How Advertising Can Benefit From the 'Sharing Economy'

digital-sharing May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

A Glance Into the Future of Brand Loyalty

crystal-ball-future May 8, 2015 - With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Comments

5 Key Tips for Marketing to Moms

mothers-day-marketing-tips May 7, 2015 - In honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Comments

Why the Growth of Programmatic Direct Is Good News for RTB

programmatic May 7, 2015 - Marketers who try programmatic direct will make themselves more comfortable with the broader concept of programmatic. Then, the logical next step is to test out real-time bidding. Comments

Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

Microsoft logo May 7, 2015 - Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that might benefit from tying in with Office. Comments

Make or Break for Apple Watch Marketing Potential

apple-watch-2 May 6, 2015 - With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to get you started. Comments

IBM Partners With Facebook to Improve Targeting

behavioral-data-targeting May 6, 2015 - Facebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in more specific, relevant targeting. Comments

Should Email Marketers Worry About IBM Verse?

email-worry May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

What the Traditional Marketing Funnel Doesn’t Tell You!

Funnel May 6, 2015 - An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Comments

Build Your Business by Aligning Policy With the Social Web

social-marketing May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values. Comments

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