behavioral marketing

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Cross-Device Search Trends: Insider Insights

Mar 5, 2015 - Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase. Comments

7 Data-Driven Ways to Improve the Content Experience

social-content-template Mar 5, 2015 - Content marketing isn't going anywhere, and new sources of data can help you to improve the content experience for your consumers. Comments

Agency Professionals: Metrics for Your Personal Success Dashboard

content-marketing-dashboard Mar 5, 2015 - Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do it. Comments

What If You Could Predict Subscriber Value With a Single Message?

welcome-email Mar 4, 2015 - How valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Comments

How to Implement an Intent-Based SEO Strategy

seo-analytics Mar 4, 2015 - SEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go about doing that? Comments

How Social Media Can Jumpstart Your Customer Base (and Brand)

social-data-understand Mar 4, 2015 - Companies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts. Comments

6 Social Media Tips for Highly Regulated Verticals

6-social-media-tips-for-highly-regulated-verticals Mar 4, 2015 - Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Comments

3 Ways You Can Improve Landing Page Testimonials

testimonial Mar 3, 2015 - Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing their effectiveness. Comments

How Agencies Buy Marketing Technology

buying-marketing-technology Mar 3, 2015 - The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Comments

Are We Seeing an E-Newsletter Renaissance?

email-newsletter Mar 3, 2015 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Comments

Email Marketers Are the New Keymasters of Digital Experience

email-keymasters-digital-experience Mar 3, 2015 - Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy. Comments

5 Questions to Ask About Mobile App Tracking

mobile-apps Mar 3, 2015 - More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Comments

Strategic Resends: Working Smarter, Not Harder

work-smarter-not-harder Mar 2, 2015 - Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Comments

Programmatic Fact vs. Fiction

fact-vs-fiction Mar 2, 2015 - This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Comments

How to Use Social Media to Climb the Career Ladder

woman-career-ladder Mar 2, 2015 - Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Comments

5 Templates for Successful Social Web Content

social-content-template Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

Breakthrough: Use Millennial Marketing to Reach Boomers

millennial-marketing Feb 27, 2015 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Comments

Take a Break for Goodness Sake

take-a-break-relax Feb 27, 2015 - For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear. Comments

3 Little Changes That Will Make a Big Difference in Your Online Advertising

small-change-big-difference Feb 26, 2015 - These fixes can help small businesses get the most out of their digital advertising budgets. Comments

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates. Comments

Will Hashtags Take Over the Internet?

hashtag Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

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