Behavioral marketing

Christopher Hansen at Clickz Live New York 2014

#CZLNY: Remarketing and Behavioral Ads

Apr 2, 2014 - Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Modern-Day Email Triggers

mobile-email Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers. Comments

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

Concept image of integration Dec 31, 2013 - Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Comments

5 Black Friday and Cyber Monday Marketing Tips for 2014

shopping-online-ecommerce Dec 4, 2013 - Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Comments

How to Be a Successful Marketer Without Being a Jerk

petershankman May 7, 2013 - An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Comments

10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

shutterstock-66361897 Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments

Madison Logic Puts Lead Gen Info to Use for B2B Ads

madisonlogic Oct 3, 2012 - Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Comments

China vs. the West: Who's the Biggest Fish in E-Commerce?

Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments

Data Collection Up 400% Since 2011

krux-data-collection Jun 21, 2012 - Krux found data collection per page rose from 10 to 50 events year-over-year. Comments

Turning An Unsuccessful Site Search Into a Growth Opportunity

Jun 13, 2012 - How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Comments

Add a Little Chaos to Your Data

Jun 6, 2012 - Website and advertising data is black and white, but we still need a little color to truly improve performance! Comments

4 Ways to Humanize a Retargeting Campaign

May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments

For Do-Not-Track Users, Tailored Twitter Won't Work

twitterbirds May 23, 2012 - Twitter's new feature is reliant in part on tracking DNT would disable. Comments

Better Targeting With Smarter, Not More, Content

May 16, 2012 - An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them. Comments

Eating the Remarketing Elephant

Apr 25, 2012 - Six tips for getting remarketing campaigns approved. Comments

Does Everyone Hate Banner Ads?

Apr 20, 2012 - To change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers. Comments

How Social Media Can Accelerate the Buying Cycle

Apr 18, 2012 - Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Comments

10 Online Shopping Personality Traits

Apr 11, 2012 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments

Behavioral Segmentation: How to Make the Most of Your Data

Apr 4, 2012 - In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Comments

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