behavioral marketing

crm-sales-marketing

4 Reasons Why You Hate Your Sales and Marketing CRM Software

Jan 26, 2015 - Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Comments

Key Rules to Email Success (via Agent Gibbs From NCIS)

ncis-gibbs-rules-email Jan 26, 2015 - Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Comments

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

leads-shutterstock-154962107 Jan 26, 2015 - By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with leads. Comments

The Evolution of the CPG Influencer Model: It’s Not the Parents

cpg-influencer-younger-generation Jan 26, 2015 - In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and marketers should embrace that. Comments

Fix Programmatic So It Solves Marketing Problems

programmatic Jan 26, 2015 - Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from doing its job. Comments

4 Key Performance Metrics for the Profitable Publisher

metrics-that-matter Jan 23, 2015 - These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Comments

What a Used Car Salesman Can Teach You About Empathy

Fleet cars Jan 23, 2015 - There's a big difference between selling and helping customers buy what you sell. Do you know what it is? Comments

4 Steps to Measuring What Matters Most

pr-measurement Jan 23, 2015 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Comments

Lessons in Content Creation From 5 Brand Tumblrs

itunes-hello-tumblr Jan 22, 2015 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Comments

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

crystal-ball-future Jan 22, 2015 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Comments

The Things I Look for in an Analyst

analyst-analytics Jan 22, 2015 - What should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track. Comments

3 Easy Ways to Put Mobile First in B2B Marketing

mobilephone77 Jan 22, 2015 - The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Comments

What’s Ahead for the Emerging Tech Industry in 2015?

future-baby Jan 22, 2015 - As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable technology, and visual content worlds. Comments

Big Things Come in Small Packages

big-things-small-packages Jan 21, 2015 - Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive markets. Comments

Measure Twice, Cut Once

measure-twice-cut-once-strategy Jan 21, 2015 - When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad you did. Comments

Sustainable SEO Strategies for 2015

sustainable-seo Jan 21, 2015 - These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO. Comments

The Internet of Things Starts With Agility Everywhere

internet-of-things-web Jan 20, 2015 - The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Comments

The New Mall Is Mobile – 6 Ways to Maximize Conversion

shutterstock-234409663-buy-buttons Jan 20, 2015 - Shoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Comments

Turning Clicks Into Conversions: 3 Tips to Recover Revenue

ecommerce-conversions-clicks Jan 19, 2015 - Getting customers to your website is one thing, but converting their clicks to purchases is quite another. Comments

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

ice-hockey Jan 19, 2015 - It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Comments

Identifying Opportunities for Content Optimization With Web Analytics

shutterstock-169085528-trends Jan 19, 2015 - When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Comments

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