Marketing News & Expert Advice
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Behavioral marketing
How to Be a Successful Marketer Without Being a Jerk
May 7, 2013 - An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Comments
Eating the Remarketing Elephant
Apr 25, 2012 - Six tips for getting remarketing campaigns approved. Comments
Does Everyone Hate Banner Ads?
Apr 20, 2012 - To change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers. Comments
How Social Media Can Accelerate the Buying Cycle
Apr 18, 2012 - Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Comments
10 Online Shopping Personality Traits
Apr 11, 2012 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments
Behavioral Segmentation: How to Make the Most of Your Data
Apr 4, 2012 - In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Comments
European DAA And Privacy Ad Icon Coming Soon
Apr 3, 2012 -
Behavioral icon will move to Canada, too, and possibly Australia and South America.
Comments
What Lasagna Al Forno Taught Me About Behavioral Targeting
Mar 28, 2012 - The recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendations or calls to action. Comments
Fine-Tuning Your Segmentation Strategy: 5 Keys to Success
Mar 21, 2012 - Make sure you're identifying the factors that may be working against your targeting strategy. Comments
Who Said B2B Is Boring?
Mar 14, 2012 - Six fundamentals that will help you grow the reach and engagement of your brand. Comments
Behavioral Targeting and the Purchase Funnel, 10 Must-Haves
Feb 29, 2012 - Provide your customers with the shortest path possible to get what they want. Comments
10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Dec 19, 2012 -
Why publisher direct media buys should still be part of your media mix.
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Madison Logic Puts Lead Gen Info to Use for B2B Ads
Oct 3, 2012 -
Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs.
Comments
China vs. the West: Who's the Biggest Fish in E-Commerce?
Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments
Data Collection Up 400% Since 2011
Jun 21, 2012 -
Krux found data collection per page rose from 10 to 50 events year-over-year.
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Turning An Unsuccessful Site Search Into a Growth Opportunity
Jun 13, 2012 - How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Comments
Add a Little Chaos to Your Data
Jun 6, 2012 - Website and advertising data is black and white, but we still need a little color to truly improve performance! Comments
4 Ways to Humanize a Retargeting Campaign
May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments
For Do-Not-Track Users, Tailored Twitter Won't Work
May 23, 2012 -
Twitter's new feature is reliant in part on tracking DNT would disable.
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Better Targeting With Smarter, Not More, Content
May 16, 2012 - An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them. Comments
Big Data Is Never Too Big When You Can Act On It
May 2, 2012 - The problem isn't the data. Comments
MOST READ
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- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
COMMENTS
UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
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