Behavioral marketing

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Preparing for the Internet of Things

Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends. Comments

10 Online Shopping Personality Traits

Bargain shopper Sep 11, 2014 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

buy-now Aug 26, 2014 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option. Comments

Pinterest Upgrades Analytics Tool

pinterest-logo Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most. Comments

Enhanced E-Commerce, Enhanced Actions

ecommerce Aug 18, 2014 - A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts. Comments

Getting Past the Labels

segmentation-labels Aug 6, 2014 - Digital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient, old-school, and lazy. Comments

Advanced Analytics: Coming Soon to a Marketing Department Near You!

advanced-analytics Jul 30, 2014 - Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix - and it's not as difficult as you might think! Comments

Do You Remember Friendster?

friendster Jul 21, 2014 - Marketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and plan for what's possible instead of just reacting to what's in front of them. Comments

When Lifecycle Messaging Goes All Wrong

angry-email Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact. Comments

4 Stages of User Search Behavior for Travel Products

Travellers at an airport Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. Comments

3 Cases to Help Marketers Understand User Behavior on Hotel Booking Websites

hotel-reception-lobby Jun 15, 2014 - Your online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information. Comments

10 Things Not to Do as a Digital Analyst

what-not-to-do May 22, 2014 - Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Comments

Defining Success for Email Programs

email-marketing-help-improve-sales May 19, 2014 - There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Comments

All the Information in All the World

Big data May 19, 2014 - Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight." Comments

Seasonal Marketing Strategies

seasonal-marketing May 14, 2014 - Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your audience. Have you looked at your digital marketing plans with your shades on yet? Comments

Scoring: The Overlooked Marketing Automation Tool

black-friday-checklist Apr 23, 2014 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on investment. Comments

#CZLNY: Remarketing and Behavioral Ads

Christopher Hansen at Clickz Live New York 2014 Apr 2, 2014 - Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Modern-Day Email Triggers

mobile-email Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers. Comments

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

Concept image of integration Dec 31, 2013 - Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Comments

5 Black Friday and Cyber Monday Marketing Tips for 2014

shopping-online-ecommerce Dec 4, 2013 - Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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