behavioral marketing

Funnel

Increase the Persuasive Momentum of Your Conversion Funnels

Apr 17, 2015 - Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion funnel. Comments

Social Business: Shifting From Noun to Verb

social-sharing-group Apr 17, 2015 - Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Comments

Choosing the Right Localization Partner

localization-global Apr 16, 2015 - When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization. Comments

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

shutterstock-200035424 Apr 16, 2015 - Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored content. Comments

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

relevance-definition Apr 16, 2015 - Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Comments

Email as the Digital Workhorse in the Spotlight

email-spotlight Apr 16, 2015 - Plus, seven killer stats that will never let you take email for granted again. Comments

How Effective Is Your Content Strategy?

social-content-template Apr 16, 2015 - In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. Comments

Lessons You Will Learn During Your First Year as an Entrepreneur

first-year-entrepreneur Apr 16, 2015 - WIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Comments

Who Does It Better: Yahoo Japan or Google Japan?

scales-compare Apr 15, 2015 - A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Comments

The Versatile Faces of Social Media

social-data-understand Apr 15, 2015 - Social media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Comments

Reach Customers in Their Favorite Places With Mobile

tablet-reading-hammock Apr 15, 2015 - Even with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. Understand the imperative and learn why a sustainable mobile strategy is essential to your business. Comments

Japanese Whisky and a Digital Market That’s Heating Up

suntory-whiskey-3d-ice Apr 14, 2015 - A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Comments

Contextual Marketing Planning and the 6 Ws

who-what-when-why-where-how-6-ws Apr 14, 2015 - The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Comments

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

argentina-flag Apr 14, 2015 - A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Comments

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars

mothers-day-marketing Apr 13, 2015 - Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs around the holiday. Comments

Cart Abandonment: 3 Disturbing Industry Statistics + 7 Tips for Successful Cart Reminders

shoppingcart Apr 13, 2015 - Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Comments

What Was Remnant Is Now Premium

premium Apr 13, 2015 - Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Comments

Mobilegeddon: Estimating the Impact

google-mobile-search-2 Apr 10, 2015 - On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Comments

#ISHOW: The Omnichannel Marketing Secret

secret Apr 10, 2015 - Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym to make your planning easier. Comments

The Magic of The Valley

silicon-valley-magic Apr 10, 2015 - Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Comments

Facebook Ads and Email – A Chance for the Perfect Fit

facebook-mobile-indonesia Apr 9, 2015 - By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Comments

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