Behavioral marketing

petershankman

How to Be a Successful Marketer Without Being a Jerk

May 7, 2013 - An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Comments

10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

shutterstock-66361897 Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments

Madison Logic Puts Lead Gen Info to Use for B2B Ads

madisonlogic Oct 3, 2012 - Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Comments

China vs. the West: Who's the Biggest Fish in E-Commerce?

Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments

Data Collection Up 400% Since 2011

krux-data-collection Jun 21, 2012 - Krux found data collection per page rose from 10 to 50 events year-over-year. Comments

Turning An Unsuccessful Site Search Into a Growth Opportunity

Jun 13, 2012 - How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Comments

Add a Little Chaos to Your Data

Jun 6, 2012 - Website and advertising data is black and white, but we still need a little color to truly improve performance! Comments

4 Ways to Humanize a Retargeting Campaign

May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments

For Do-Not-Track Users, Tailored Twitter Won't Work

twitterbirds May 23, 2012 - Twitter's new feature is reliant in part on tracking DNT would disable. Comments

Better Targeting With Smarter, Not More, Content

May 16, 2012 - An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them. Comments

Eating the Remarketing Elephant

Apr 25, 2012 - Six tips for getting remarketing campaigns approved. Comments

Does Everyone Hate Banner Ads?

Apr 20, 2012 - To change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers. Comments

How Social Media Can Accelerate the Buying Cycle

Apr 18, 2012 - Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Comments

Behavioral Segmentation: How to Make the Most of Your Data

Apr 4, 2012 - In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Comments

European DAA And Privacy Ad Icon Coming Soon

selfreg-icon Apr 3, 2012 - Behavioral icon will move to Canada, too, and possibly Australia and South America. Comments

What Lasagna Al Forno Taught Me About Behavioral Targeting

Mar 28, 2012 - The recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendations or calls to action. Comments

Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

Mar 21, 2012 - Make sure you're identifying the factors that may be working against your targeting strategy. Comments

Who Said B2B Is Boring?

Mar 14, 2012 - Six fundamentals that will help you grow the reach and engagement of your brand. Comments

Behavioral Targeting and the Purchase Funnel, 10 Must-Haves

Feb 29, 2012 - Provide your customers with the shortest path possible to get what they want. Comments

Forgetting to Target Current Customers Is a Costly Mistake

Feb 22, 2012 - Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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