behavioral marketing

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5 Tips for Getting the Most Out of UTM Tagging

Dec 14, 2014 - A look at how to use UTM tagging to better understand the return on digital marketing strategies. Comments

Ask the Digital Marketing Experts: What’s Up in 2015?

shutterstock-169085528-trends Dec 12, 2014 - A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Comments

Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

holiday-email-marketing Dec 12, 2014 - As publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season? Comments

2015: The Year Online Marketing Changes Just as Much as Every Other Year

2015-firework Dec 12, 2014 - The world of digital marketing is in a constant state of flux, so what will this next year bring for those of us in the industry? Comments

The Year of the Customer: The UX Checklist for 2015

shutterstock-215797822-user-experience Dec 11, 2014 - The coming year is shaping up to be even more centered on the consumer's experience. So to help you prepare, here is a list of things to focus on. Comments

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here

11dec14-sheji-ho-acommerce-line-screenshot Dec 11, 2014 - Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Comments

10 Digital Marketing Trends for 2015

2015-balloons Dec 11, 2014 - Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Comments

Mobile Search: Not Just on the Go

mobile usability Dec 11, 2014 - A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? Comments

Your Brand: To Bid or Not to Bid?

shutterstock-212715181-bidding Dec 11, 2014 - It's the age-old question for those in the search marketing industry: Should you spend the money to bid on your own brand terms? Comments

Digital Darwinism and Internet Thinking in China [Part 2]

shutterstock-163770449-tea-china Dec 10, 2014 - In the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach in China – and what this means for the market in general. Comments

Mobile First! How to Hit the Ground Running in 2015

mobileads Dec 10, 2014 - The mobile sector isn't slowing down any time soon. Are you prepared to keep up in what's sure to be a fast-paced 2015? Comments

How to Take Advantage of Gmail's Evolving User Experience

gmail-logo Dec 10, 2014 - Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Comments

PPC and SEO: The Dynamic Duo

seo-ppc-duo Dec 10, 2014 - Marketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy? Comments

Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

talent-search Dec 10, 2014 - Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns. Comments

4 Surefire Ways to Maximize Ad Spend in 2015

shutterstock-216591901 Dec 10, 2014 - These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Comments

5 Ways to Make Your Online Store More Social

5-ways-to-make-your-online-store-more Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

10 Must-Have Paid SEO Tools

SEO Tools Dec 9, 2014 - Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts. Comments

New(er) Low-Cost Website Testing Tools

website-testing Dec 9, 2014 - Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectively. Comments

Digital Transformation in 2015

digital-transformation Dec 9, 2014 - What are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Comments

The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Technology

digital-strategy-roadblock Dec 9, 2014 - Marketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. Comments

Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?

jetsons Dec 9, 2014 - As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected devices help boost engagement with consumers? Comments

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