Behavioral marketing

selfreg-icon

European DAA And Privacy Ad Icon Coming Soon

Apr 3, 2012 - Behavioral icon will move to Canada, too, and possibly Australia and South America. Comments

What Lasagna Al Forno Taught Me About Behavioral Targeting

Mar 28, 2012 - The recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendations or calls to action. Comments

Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

Mar 21, 2012 - Make sure you're identifying the factors that may be working against your targeting strategy. Comments

Who Said B2B Is Boring?

Mar 14, 2012 - Six fundamentals that will help you grow the reach and engagement of your brand. Comments

Behavioral Targeting and the Purchase Funnel, 10 Must-Haves

Feb 29, 2012 - Provide your customers with the shortest path possible to get what they want. Comments

Forgetting to Target Current Customers Is a Costly Mistake

Feb 22, 2012 - Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Comments

Bringing the NBO at the ZMOT to Create Value for Your Customers

Feb 15, 2012 - The key is to invest in your customers as much as they are investing in you to provide them an experience beyond the transaction. Comments

Finally! An Eye-in-the-Sky for Online Retailers

Feb 8, 2012 - Offline marketing tools are getting built into new real-time marketing platforms for e-commerce. Comments

The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong

Feb 1, 2012 - When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Comments

Wash, Rinse, and Repeat - No Two Media Plans Should Be the Same

Jan 18, 2012 - You must build a foundation of true insights about your consumers to understand what will create a response and what you want that response to be. Comments

Mapping the Future of Media Buying

Jan 11, 2012 - How to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Comments

Are Too Many Metrics Clouding Your View of Your Customer?

Jan 4, 2012 - Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Comments

If Content Is King, Then Context Is Queen

Dec 21, 2011 - What is considered uniquely valuable and compelling for consumers? Comments

11 Ways to Deal Yourself a Better Online Marketing Hand

Dec 21, 2011 - Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year. Comments

Audience Targeting: A Look to the Future

Dec 14, 2011 - Looking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospects. Comments

Cutting Through the Remarketing Clutter With RTB

Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments

Oh Behave! How Collaboration Can Lead to Efficiency and Innovation

Nov 23, 2011 - Three types of behavior that comprise and lead to equitable collaboration. Comments

Behaviorally-Targeted Email Arrives at Last

Nov 16, 2011 - One company is making inroads against poor marketing practices that seem to care little about message or relevance. Comments

5 Things You Should Know About the Future of Retargeting

Nov 9, 2011 - Understanding the landscape of display advertising. Comments

Self-Reg Ad Icon: Millions in Revenue?

daa-icon Nov 7, 2011 - Combined, the three certified compliance firms enabling the Ad Choices Icon could be generating up to $1 million per month in serving fees. Comments

Integrated Local Targeting to Drive Consumer Preference

Nov 2, 2011 - Six ways to ensure alignment of local marketing programs. Comments

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