In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...
View article'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your ...
View articleHere's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleFueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleThe increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...
View articleTo what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...
View articleIn spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...
View articleStephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...
View articleUnboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...
View articleHere's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...
View articleThis is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
View articleThanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleFinding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...
View articleReal-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...
View articleCreating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...
View articleHere's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...
View articleRemarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...
View articleMicro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...
View articleOne way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleWhen is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...
View articleTo correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built...
View articleAsian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emer...
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