Marketing News & Expert Advice
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Behavioral marketing
Worse Than Spam
Sep 21, 2011 - It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Comments
Does Your Brand Know How to Dance?
Jun 29, 2011 - Three factors to consider when making a decision to put your brand in front of an audience. Comments
The 7 Primary Differences Between Search and Display
Jun 22, 2011 - Worried that display will go the way of search, with Google taking over? It won't. The market dynamics are just too different. Comments
Beyond the Sale: Using Targeting to Increase Retention and Social Engagement
Jun 15, 2011 - Three considerations for extending targeting and engagement tactics beyond the sale. Comments
Planning Paid Media Beyond an Impression or Click
Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments
5 Things That All Digital Marketers Should Know About Audience Targeting
Jun 1, 2011 - Best practices that will help you gain a better understanding of the targeting landscape. Comments
Transform Site Search
May 18, 2011 - Three keys to enhancing results presentation and relevancy. Comments
Retargeting - 3 Approaches for Advertisers
May 4, 2011 - While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Comments
QR Codes Gaining Momentum As New Engagement Channel
Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments
Terrible Targeting for Mass Marketing Morons
Apr 6, 2011 - Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Comments
AP's Do-Not-Track Program Shows Challenges of Browser Privacy Tools
Apr 1, 2011 - Countless third party analytics and ad tracking systems enabled by AP-related sites will still track. Comments
Riding the Wave: Syncing User Engagement With Marketing Messages
Sep 7, 2011 - How branded social media monitoring and website analytics can influence your marketing messaging. Comments
Turning Attribution on Its Side
Aug 31, 2011 - The art of attribution and how to know if you are capturing the entire picture. Comments
Audience Targeting: Spy Factory or Consumer Guidance Tool?
Aug 24, 2011 - Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Comments
Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track
Aug 23, 2011 -
J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy.
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AudienceScience President Jeff Hirsch to Leave Company
Aug 18, 2011 -
Hirsch plans to "pursue smaller entrepreneurial interests."
Comments
What to Expect When You're Expecting…a Media Commitment
Aug 17, 2011 - Six tips to create more visibility behind the scenes and help you get on a pending media buy. Comments
Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position
Aug 10, 2011 - Targeting consumers though topical expertise. Comments
Rules to Live By When Implementing Behavioral Targeting Tactics
Aug 3, 2011 - Five things to consider before launching, expanding, or testing elements of behavioral targeting. Comments
The Evolving World of Audience Targeting
Jul 27, 2011 - New ways to reach the right person with the right message at the right time for the right price. Comments
Changing Shape: How Device Selection May Indicate User Intent
Jul 13, 2011 - As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingly. Comments
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