Behavioral marketing

Wash, Rinse, and Repeat - No Two Media Plans Should Be the Same

Jan 18, 2012 - You must build a foundation of true insights about your consumers to understand what will create a response and what you want that response to be. Comments

Mapping the Future of Media Buying

Jan 11, 2012 - How to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Comments

Are Too Many Metrics Clouding Your View of Your Customer?

Jan 4, 2012 - Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Comments

If Content Is King, Then Context Is Queen

Dec 21, 2011 - What is considered uniquely valuable and compelling for consumers? Comments

11 Ways to Deal Yourself a Better Online Marketing Hand

Dec 21, 2011 - Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year. Comments

Audience Targeting: A Look to the Future

Dec 14, 2011 - Looking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospects. Comments

Cutting Through the Remarketing Clutter With RTB

Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments

Oh Behave! How Collaboration Can Lead to Efficiency and Innovation

Nov 23, 2011 - Three types of behavior that comprise and lead to equitable collaboration. Comments

Behaviorally-Targeted Email Arrives at Last

Nov 16, 2011 - One company is making inroads against poor marketing practices that seem to care little about message or relevance. Comments

5 Things You Should Know About the Future of Retargeting

Nov 9, 2011 - Understanding the landscape of display advertising. Comments

Self-Reg Ad Icon: Millions in Revenue?

daa-icon Nov 7, 2011 - Combined, the three certified compliance firms enabling the Ad Choices Icon could be generating up to $1 million per month in serving fees. Comments

Integrated Local Targeting to Drive Consumer Preference

Nov 2, 2011 - Six ways to ensure alignment of local marketing programs. Comments

Google Increases Ads Transparency for Consumers

Nov 1, 2011 - Announcement arrives against backdrop of annual privacy meeting for global brands. Comments

They Are Not Your Customers; You Are Their Brand

Oct 26, 2011 - If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients. Comments

Marketing in the Mode of the Consumer

Oct 19, 2011 - Does your offer make things easier for your consumer and not just for you? Comments

The Straight Story on Display Auto-Optimization

Oct 12, 2011 - There is no easy button in the demand-side-platform world. Comments

Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?

Oct 5, 2011 - A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Comments

Worse Than Spam

Sep 21, 2011 - It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Comments

Riding the Wave: Syncing User Engagement With Marketing Messages

Sep 7, 2011 - How branded social media monitoring and website analytics can influence your marketing messaging. Comments

Turning Attribution on Its Side

Aug 31, 2011 - The art of attribution and how to know if you are capturing the entire picture. Comments

Audience Targeting: Spy Factory or Consumer Guidance Tool?

Aug 24, 2011 - Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Comments

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