How to Use Data to Find New Markets
Analytics

How to Use Data to Find New Markets

9y Motoko Hunt

How to Use Data to Find New Markets

Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...

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Listening To Your Customers: A Kind Of Different Intent Data
Data insights

Listening To Your Customers: A Kind Of Different Intent Data

9y Som Puangladda

Listening To Your Customers: A Kind Of Different I...

Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...

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Using Social Listening for Integrated Insights
Analytics

Using Social Listening for Integrated Insights

9y Andreas Krasser

Using Social Listening for Integrated Insights

Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...

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10 Things That Changed in Advertising During the Last Decade
Marketing

10 Things That Changed in Advertising During the Last Decade

9y Guest

10 Things That Changed in Advertising During the L...

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...

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5 Conversion Optimization Tests to Try With Your Next Email Campaign
Email

5 Conversion Optimization Tests to Try With Your Next Email Campaign

9y ClickZ News Staff

5 Conversion Optimization Tests to Try With Your N...

Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimizat...

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3 Overlooked Holiday Planning Must-Haves
Ecommerce

3 Overlooked Holiday Planning Must-Haves

9y Jim Davidson

3 Overlooked Holiday Planning Must-Haves

Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...

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The Role of the Modern Day Web Analyst
Analytics

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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When Good Shoppers Stray
B2C Email Marketing

When Good Shoppers Stray

9y Jim Davidson

When Good Shoppers Stray

Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...

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Mobile Advertising and Its Original Medium
Media

Mobile Advertising and Its Original Medium

9y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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Why an Intent Strategy Can Solve the Ad Blocking Problem
Display Advertising

Why an Intent Strategy Can Solve the Ad Blocking Problem

9y Som Puangladda

Why an Intent Strategy Can Solve the Ad Blocking P...

One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...

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The End of an Era: One-to-One Marketing Is Dead
Marketing

The End of an Era: One-to-One Marketing Is Dead

9y Jeanniey Mullen

The End of an Era: One-to-One Marketing Is Dead

You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...

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5 Tips for Engaging Back-to-School Shoppers
Ecommerce

5 Tips for Engaging Back-to-School Shoppers

9y Mari Kim Novak

5 Tips for Engaging Back-to-School Shoppers

Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...

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Optimize the Buyer Journey with Respectful Retargeting
Marketing

Optimize the Buyer Journey with Respectful Retargeting

9y Guest

Optimize the Buyer Journey with Respectful Retarge...

Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...

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Emotion in Ads: Does Sentiment Sell?
Marketing

Emotion in Ads: Does Sentiment Sell?

9y Tessa Wegert

Emotion in Ads: Does Sentiment Sell?

Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...

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Why the Mathematician Is the New Creative Genius
Data insights

Why the Mathematician Is the New Creative Genius

9y Jonathan Attwood

Why the Mathematician Is the New Creative Genius

Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...

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Offline Is the New Online
Marketing

Offline Is the New Online

9y Pelin Thorogood

Offline Is the New Online

Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...

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5 Imperatives for Mobile Success
Media

5 Imperatives for Mobile Success

9y Michael Della Penna

5 Imperatives for Mobile Success

Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...

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Did You Blog, Read or Share This Column?
Marketing

Did You Blog, Read or Share This Column?

9y Jeanniey Mullen

Did You Blog, Read or Share This Column?

Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Read...

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Content is King, But Context is Queen
Asia

Content is King, But Context is Queen

9y Nellie Chan

Content is King, But Context is Queen

Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Read More...

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Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Context
Data insights

Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Contex...

9y Jason Klein

Marketing Buzzword Wars: Personalization Abandoned...

Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Read More...

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Samsonite Turns to Paid Social for APAC Design Competition
Asia

Samsonite Turns to Paid Social for APAC Design Competition

9y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

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Just Add Data to Boost Your Email and Digital Marketing Performance
Email

Just Add Data to Boost Your Email and Digital Marketing Performance

9y Jeanne Jennings

Just Add Data to Boost Your Email and Digital Mark...

Using smart data in your email marketing efforts can help boost the performance of your campaigns. Read More...

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Silent Video May Become Your Brand’s Loudest Statement
Media

Silent Video May Become Your Brand’s Loudest Statement

9y Sean Miller

Silent Video May Become Your Brand’s Loudest State...

Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...

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4 Steps to an Online Rollout Across Multiple Asian Markets
Asia

4 Steps to an Online Rollout Across Multiple Asian Markets

9y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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5 Ways to Maximize ROI With Custom Audiences
Marketing

5 Ways to Maximize ROI With Custom Audiences

9y Kevin Lee

5 Ways to Maximize ROI With Custom Audiences

The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...

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How Advertising Can Benefit From the 'Sharing Economy'
Marketing

How Advertising Can Benefit From the 'Sharing Economy'

9y Jeanniey Mullen

How Advertising Can Benefit From the 'Sharing Econ...

Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...

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A Glance Into the Future of Brand Loyalty
Marketing

A Glance Into the Future of Brand Loyalty

9y Chris Copeland

A Glance Into the Future of Brand Loyalty

With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Read More...

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