Behavioral marketing

Google Increases Ads Transparency for Consumers

Nov 1, 2011 - Announcement arrives against backdrop of annual privacy meeting for global brands. Comments

They Are Not Your Customers; You Are Their Brand

Oct 26, 2011 - If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients. Comments

Marketing in the Mode of the Consumer

Oct 19, 2011 - Does your offer make things easier for your consumer and not just for you? Comments

The Straight Story on Display Auto-Optimization

Oct 12, 2011 - There is no easy button in the demand-side-platform world. Comments

Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?

Oct 5, 2011 - A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Comments

Worse Than Spam

Sep 21, 2011 - It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Comments

Riding the Wave: Syncing User Engagement With Marketing Messages

Sep 7, 2011 - How branded social media monitoring and website analytics can influence your marketing messaging. Comments

Turning Attribution on Its Side

Aug 31, 2011 - The art of attribution and how to know if you are capturing the entire picture. Comments

Audience Targeting: Spy Factory or Consumer Guidance Tool?

Aug 24, 2011 - Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Comments

Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track

ftc-rosch Aug 23, 2011 - J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy. Comments

AudienceScience President Jeff Hirsch to Leave Company

jeffhirsch-audiencescience Aug 18, 2011 - Hirsch plans to "pursue smaller entrepreneurial interests." Comments

What to Expect When You're Expecting…a Media Commitment

Aug 17, 2011 - Six tips to create more visibility behind the scenes and help you get on a pending media buy. Comments

Rules to Live By When Implementing Behavioral Targeting Tactics

Aug 3, 2011 - Five things to consider before launching, expanding, or testing elements of behavioral targeting. Comments

The Evolving World of Audience Targeting

Jul 27, 2011 - New ways to reach the right person with the right message at the right time for the right price. Comments

Changing Shape: How Device Selection May Indicate User Intent

Jul 13, 2011 - As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingly. Comments

Does Your Brand Know How to Dance?

Jun 29, 2011 - Three factors to consider when making a decision to put your brand in front of an audience. Comments

The 7 Primary Differences Between Search and Display

Jun 22, 2011 - Worried that display will go the way of search, with Google taking over? It won't. The market dynamics are just too different. Comments

Beyond the Sale: Using Targeting to Increase Retention and Social Engagement

Jun 15, 2011 - Three considerations for extending targeting and engagement tactics beyond the sale. Comments

Planning Paid Media Beyond an Impression or Click

Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments

5 Things That All Digital Marketers Should Know About Audience Targeting

Jun 1, 2011 - Best practices that will help you gain a better understanding of the targeting landscape. Comments

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