behavioral marketing

user-generated-content

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

Apr 23, 2015 - User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company. Comments

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns. Comments

Managing the Mobile Customer Journey

mobile-first-search Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process. Comments

Twitter Launches Self-Serve Ads for Indonesian SMBs

twitter-mobile-2015 Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry. Comments

Getting Closer to Your Customers With Real-Time Marketing

real-time Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments

Will New Domain Extensions Be to the Internet What Cable Was to Television?

domain-expansion Apr 22, 2015 - Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so few channels of the Internet. Comments

I’ve Built My Buyer Personas, Now What?

personas-personalization Apr 22, 2015 - Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Comments

What’s Going on in the World of 'People-Based Marketing'?

email-marketing-stories Apr 22, 2015 - The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools. Comments

5 Challenging Questions to Help Close the Customer Experience Gap

Customer Apr 21, 2015 - There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you close that gap? Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

From Moving Season to Moving Targets - the Data Tells a Story

master-data-management-web Apr 21, 2015 - Data points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information about potential customers. Comments

Email Re-Engagement Programs: Advice From Frank Underwood

frank-underwood-house-of-cards Apr 20, 2015 - Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing industry. Comments

Will the Apple Watch Kill the Notification Game?

Apple Watch will be available from 29 April Apr 20, 2015 - Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology? Comments

5 Steps to Content Optimization

content Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

Choosing a Domain Name for Chinese Websites: Part 2

domains-names Apr 19, 2015 - Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Comments

When Margins Attack: The Impacts of Video Supply Deficit

online-video-advertising Apr 17, 2015 - Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Comments

How Customer Engagement Campaigns Impact Customer Experience

customer-relationship Apr 17, 2015 - When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engage your consumers. Comments

Facebook Dynamic Product Ads: What Are They Really?

Facebook Like button on a keyboard Apr 17, 2015 - A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Comments

Increase the Persuasive Momentum of Your Conversion Funnels

Funnel Apr 17, 2015 - Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion funnel. Comments

Social Business: Shifting From Noun to Verb

social-sharing-group Apr 17, 2015 - Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Comments

Choosing the Right Localization Partner

localization-global Apr 16, 2015 - When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization. Comments

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