behavioral targeting

Focus on the Fundamentals

Derek Harding | Email Marketing Optimization

Jul 31, 2013 - It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral targeting. Comments

Brandon Cheung | Social Media

A Practical Future for Facebook's Business Model

Jun 12, 2012 - My pitch: Facebook should be the world's biggest ad network. Here's why. Comments

Madhu Malkani | Asia

Segmenting Your Data to Drive Conversion

Nov 9, 2010 - Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways. Comments

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

Jobs

SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
Search Analyst
Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...