Marketing News & Expert Advice
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Best Buy
Companies Get Kudos for Social Media Responsiveness
Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers. Comments
The Consumer Is Boss: A 10-Year Perspective
May 6, 2011 - Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Comments
Email Service Provider Epsilon Hacked
Apr 4, 2011 -
Breach potentially affects millions of email addresses, the BBC reports.
Comments
SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat
Mar 1, 2011 - Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not. Comments
Super Bowl Ads 2011: Winners and Losers
Feb 7, 2011 -
Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels.
Comments
Breaking Down the Barriers to Right-Time Messaging
Jan 25, 2011 - Communications should not be promotional or transactional; communications should simply be "right-time" and based on subscriber behavior. Comments
How Top Retailers Used Twitter on Black Friday
Nov 30, 2010 -
BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep.
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Prioritize Your Customer Experience Efforts
Nov 16, 2010 - Prioritizing your customer experience efforts like profit and loss will help uncover the ideal programs for your company - those that increase in value and decrease in cost over time. Comments
Digital Wunderkinds Discuss the Best Teen-Focused Campaigns
Sep 9, 2010 -
Ray-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations.
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Best Buy Hits Snag With 'Despicable Me' Mobile App
Aug 2, 2010 -
Some users have complained the experience doesn't work.
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Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game
Feb 4, 2013 -
Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube...
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Get the Money! 2 Ways to Simplify Your E-Commerce
Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
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Social Buzz Finds Shoppers Psyched for Holidays
Nov 30, 2012 -
In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch.
Comments
Black Friday E-Commerce Sales Reach Over $1 Billion Record
Nov 26, 2012 -
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
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Customer (Dis)Service and the New Marketing
Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments
ClickZ Holiday Social Showdown: Round Three Winners
Dec 22, 2011 -
UPDATE: Iconic American brands Betty Crocker and Converse make it to the final round. Vote now!
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19 Brands Get New Twitter Pages in Time For Holidays
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
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Mobile Social: The Importance of Being There
Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments
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