UPDATE: Iconic American brands Betty Crocker and Converse make it to the final round. Vote now!
Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners.
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing.
Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers.
Breach potentially affects millions of email addresses, the BBC reports.
Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not.
Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels.
Communications should not be promotional or transactional; communications should simply be "right-time" and based on subscriber behavior.
BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep.
Prioritizing your customer experience efforts like profit and loss will help uncover the ideal programs for your company - those that increase in value and decrease in cost over time.
Ray-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations.
Some users have complained the experience doesn't work.

June 6, 2012
1:00pm ET / 10:00am PT