Big data

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The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

Aug 22, 2014 - By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment. Comments

Data vs. Insights – They’re Not the Same, Not Even Close

data-vs-insights-image Aug 12, 2014 - In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business, or their industry. Comments

I Say It's "Daytah," You Say It's "Dahtah"

big-data-screen Jul 31, 2014 - A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word in their industry? Comments

CASL: The Sky Isn’t Falling

spam Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own. Comments

A Big Data Hype Filter for B2B Marketers

Big data Jul 7, 2014 - As B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yourself in order to best put Big Data to use in your marketing strategies. Comments

Just How Big Is the Big Data Market?

big-data-industry Jul 7, 2014 - Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. Comments

Don't Give Them Data

imd-datafeeds-report-april2014 Jul 3, 2014 - People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do this, they will help their organization become more data-driven than the competition. Comments

Celebrating Independence: It’s Time to Liberate Your Data

fireworks-independence Jul 2, 2014 - As the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, marketers will be able to use that data in ways that truly benefit their businesses. Comments

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

memorial candle Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments

3 "Non-Dirty" Digital Considerations

digital-marketing Jun 24, 2014 - The definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behalf of our brands. Comments

"Moneyball" vs. Creative: Where Data and Marketing Collide

creative-data-collision Jun 16, 2014 - Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Comments

What Cannes We Expect From This Year’s Lions?

canneslions Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect. Comments

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

privacy-image-sew Jun 12, 2014 - In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Comments

Facebook to Sell Web Browsing Data to Advertisers

facebook-mobile-blue Jun 12, 2014 - The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. Comments

Insights for Business Transformation in This 3rd Platform Age

business-transformation Jun 11, 2014 - There are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for making the process simpler. Comments

4 Technologies That Improve Marketing Performance

marketing-performance Jun 9, 2014 - Don't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the question, "How can I improve my performance?" Comments

Don't Let Big Data Play Games With Your Brain

data-brain Jun 5, 2014 - The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test. You will do your best work in collaboration with a proper subject matter expert. Comments

Are You Using Big Data, and Does It Matter?

big-data-screen Jun 4, 2014 - The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Comments

Marketing Automation Best Practices: Advanced Level

automation-shutterstock-136061006 May 29, 2014 - The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Comments

A Closer Look at Data Mechanics and Your Mobile Marketing

big-data-action May 28, 2014 - Mobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Comments

10 Things Not to Do as a Digital Analyst

what-not-to-do May 22, 2014 - Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Comments

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