Marketing News & Expert Advice
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Big data
Data Shows 'Big Data Marketing' Is a Growing Field
May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments
MapReduce and Marketing: Are Small Bits of Big Data Meaningful?
Apr 1, 2013 -
Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer.
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Why Big Data Isn't the End-All for Content Marketing
Mar 26, 2013 -
In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy.
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Navigating the Challenging Path From Big Data to Big Impact
Mar 13, 2013 -
What are some of the biggest challenges in realizing big data's full potential?
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Big Data Is Enabling Marketers to Do More With Less
Mar 12, 2013 -
What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why?
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Make Sure Your Big Data Makes a Big Difference
Mar 12, 2013 -
Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute.
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Who Needs Big Data?
Mar 11, 2013 -
Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights.
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Data Is Growing Up, Are You?
Mar 5, 2013 -
Five tips for getting mature about big data.
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The Internet of Everything: Reflections on the 2013 Mobile World Congress
Mar 5, 2013 -
If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday.
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Big Brands on Big Data: Bigger Marketing Is Not Better
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
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Big Data's Big Omission
Feb 27, 2013 -
An email-centric big data strategy will help your brand communicate more effectively over the long haul.
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4 Marketing Buzzwords That Shouldn't Scare You
May 20, 2013 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
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BloomReach Gives View of Content Quality
May 14, 2013 -
BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job.
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Don't Just Predict the Future, Learn to Change It!
May 8, 2013 -
Is predictive analytics about to fundamentally change how we market?
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Predicting Consumer Behavior
May 3, 2013 -
More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer.
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
May 2, 2013 -
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
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Interesting Ways Businesses Use Big Data to Improve Personalization
Apr 23, 2013 -
If you listen properly, your data will tell you vital information about your customers and clients.
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Leveraging Customer Data vs. Crowdsourcing
Apr 22, 2013 -
Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.
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How Big Data and Analytics Are Transforming In-Store Experience for Retailers
Apr 9, 2013 -
Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts.
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Applying Big Data Insights to Ad Copy Strategy: Travel Edition
Apr 4, 2013 -
What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality?
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Making Big Data Smart
Apr 1, 2013 -
For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns.
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