Marketing News & Expert Advice
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Big data
Big Data or Big Insights?
Jun 13, 2013 - It's time to understand how the various data are going to help support your various marketing objectives. Comments
Don't Just Predict the Future, Learn to Change It!
May 8, 2013 -
Is predictive analytics about to fundamentally change how we market?
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Predicting Consumer Behavior
May 3, 2013 -
More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer.
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
May 2, 2013 -
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
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Interesting Ways Businesses Use Big Data to Improve Personalization
Apr 23, 2013 -
If you listen properly, your data will tell you vital information about your customers and clients.
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Leveraging Customer Data vs. Crowdsourcing
Apr 22, 2013 -
Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.
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How Big Data and Analytics Are Transforming In-Store Experience for Retailers
Apr 9, 2013 -
Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts.
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Applying Big Data Insights to Ad Copy Strategy: Travel Edition
Apr 4, 2013 -
What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality?
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Making Big Data Smart
Apr 1, 2013 -
For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns.
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MapReduce and Marketing: Are Small Bits of Big Data Meaningful?
Apr 1, 2013 -
Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer.
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Why Big Data Isn't the End-All for Content Marketing
Mar 26, 2013 -
In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy.
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Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs
Jun 6, 2013 -
Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio.
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4 Ways Digital Analytics Is Changing Forever
Jun 3, 2013 -
An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it?
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My Kingdom for a Smoothly Run Conference
May 31, 2013 -
From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before.
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Back to Basics: How We Should Really Look at Data
May 27, 2013 -
Visualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients.
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AT&T Readies Trove of Data for Cross-Channel Ad Targeting
May 24, 2013 -
AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting.
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gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
May 24, 2013 -
The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands.
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What MarTech Means for All of Us Now
May 22, 2013 -
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
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Data Shows 'Big Data Marketing' Is a Growing Field
May 21, 2013 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
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4 Marketing Buzzwords That Shouldn't Scare You
May 20, 2013 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
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BloomReach Gives View of Content Quality
May 14, 2013 -
BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job.
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