Marketing News & Expert Advice

Big data

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments

Dave Lloyd | SEO

Improving Your SEO Performance Through Innovation

Sep 10, 2013 - Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively. Comments

Neil Mason | Verifying Business Value

Just How Valuable Is Your Big Data?

Sep 5, 2013 - As people get more excited by big data, I get excited by small data. It may be small but it's powerful. Comments

Victoria Edwards | Data-Driven Marketing

How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg

Aug 28, 2013 - Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps. Comments

Alex Godelman | Publishing

Publishing Technology Buzzwords Debunked

Aug 23, 2013 - Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Comments

Stephanie Miller | Marketing Automation

Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain

Aug 19, 2013 - A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix. Comments

Adria Saracino | Data-Driven Marketing

What to Ask of Big Data to Inform Your Marketing Strategy

Aug 14, 2013 - With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data. Comments

Jeanniey Mullen | Publishing

Insane Statistics About Content on the Web

Aug 2, 2013 - An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future. Comments

Jim Sterne | Verifying Business Value

What to Measure? Start at the Top

Aug 1, 2013 - Just because you can measure every online thing these days, should you? Comments

Marshall Sponder | Convergence Analytics

Convergence Analytics Needs a New Unified Query Language

Jul 29, 2013 - We need a new, forward-looking approach based on the data we will soon have a lot more of. Comments

John Gagnon | Paid Search

3 Creative Ways to Use Public Data for Digital Marketers

Jul 25, 2013 - For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Comments

Pelin Thorogood | Analyzing Customer Data

Will Twittervision Transform US TV Advertising?

Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments

Kristin Kovner | Strategies

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by... Comments

Jim Sterne | Verifying Business Value

What Machines Haven't Learned Yet

Sep 30, 2013 - Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Comments

Matt Kapko | Mobile

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Marshall Sponder | Convergence Analytics

Rise of the Chief Convergence Officer

Sep 26, 2013 - While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Comments

Matt Kapko | Strategies

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments