Big data

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Save the Date: 'One-Stop Digital' for Email Marketers

Apr 21, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and will take place from May 5 to 7, 2015. Comments

From Moving Season to Moving Targets - the Data Tells a Story

master-data-management-web Apr 21, 2015 - Data points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information about potential customers. Comments

Wearable Technology: The Ultimate in Personal Marketing

wearable-technology-watch Apr 20, 2015 - New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Comments

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

foursquarelogo Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments

VIDEO: Weather Data Shines on Programmatic Ad Buys

weather-data Apr 13, 2015 - The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Comments

Final Warning: Big Data & Programmatic Are No Longer Optional

warning3 Apr 9, 2015 - Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Comments

Small Bets Deliver Big Wins in Optimizing the Customer Experience

Customer Apr 8, 2015 - New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. Comments

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York

Convergence analytics Apr 6, 2015 - A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Comments

Do Marketers Really Need Big Data? [#CZLNY]

big-data-screen Apr 2, 2015 - Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and that the amount of data actually utilized by marketers could fit on a USB drive. Comments

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

geo-targeting Apr 1, 2015 - Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing. Comments

5 Mistakes to Avoid When Deploying Analytics

oops-mistake-sign Mar 31, 2015 - If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Comments

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that. Comments

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Malware cyber criminal Mar 25, 2015 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Comments

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

interview-joemartin-adobe Mar 20, 2015 - As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Comments

What Condition Is Your Context In?

contextual-awareness Mar 17, 2015 - To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big data available to them. Comments

SXSW 2015: Esurance Uses Big Data to Drive Engagement

sxsw-2015 Mar 15, 2015 - Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about using data to personalize the user experience. Comments

ClickZ's South by Southwest Industry Preview

sxsw-l Mar 12, 2015 - ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin, Texas, from March 13 to 17. Comments

Getting to Know You: The Key to 1:1 Marketing

personalization Mar 11, 2015 - One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Comments

Facebook Lets Marketers See What Users Talk About With Topic Data

facebook-f-2013 Mar 10, 2015 - In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights about specific topics users are posting about. Comments

Talking Big Data With The Weather Company's Jeremy Hlavacek

weather-data Mar 10, 2015 - In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big data plays in the brand's marketing strategy. Comments

Kellogg's Needs to Play Catch-Up on Mobile

kelloggs Mar 6, 2015 - A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when struggling to integrate mobile into marketing. Comments

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