Marketing News & Expert Advice
|
|
|
Big data
Applying Big Data Insights to Ad Copy Strategy: Travel Edition
Apr 4, 2013 - What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Comments
Big Data's Big Omission
Feb 27, 2013 -
An email-centric big data strategy will help your brand communicate more effectively over the long haul.
Comments
Big Data Won't Fix Bad Planning
Feb 20, 2013 -
Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making.
Comments
Don't Drown in a Sea of Data
Feb 12, 2013 -
Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully.
Comments
Can We Predict Predictive?
Feb 11, 2013 -
Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?
Comments
Dazed and Confused
Feb 11, 2013 -
How do we as marketers, buyers, and sellers deal with the pressures of mountains of data?
Comments
Fanning the Flames of Big Data
Jan 11, 2013 -
'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer.
Comments
77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts
Nov 12, 2012 -
As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group.
Comments
Ad:Tech - Big Data Drives Business for 1-800 Flowers and Discovery Digital
Nov 8, 2012 -
Discovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big Data is behind it.
Comments
Multi-Channel Marketing Drives Custom Big Data Deployments
Oct 30, 2012 -
Recent research points to clear benefits in building custom big data solutions for multi-channel marketing.
Comments
Big Data Will Transform Financial Industry, Warns TomorrowToday
Oct 23, 2012 -
The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business
Comments
Making Big Data Smart
Apr 1, 2013 -
For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns.
Comments
MapReduce and Marketing: Are Small Bits of Big Data Meaningful?
Apr 1, 2013 -
Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer.
Comments
Why Big Data Isn't the End-All for Content Marketing
Mar 26, 2013 -
In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy.
Comments
Navigating the Challenging Path From Big Data to Big Impact
Mar 13, 2013 -
What are some of the biggest challenges in realizing big data's full potential?
Comments
Big Data Is Enabling Marketers to Do More With Less
Mar 12, 2013 -
What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why?
Comments
Make Sure Your Big Data Makes a Big Difference
Mar 12, 2013 -
Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute.
Comments
Who Needs Big Data?
Mar 11, 2013 -
Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights.
Comments
Data Is Growing Up, Are You?
Mar 5, 2013 -
Five tips for getting mature about big data.
Comments
The Internet of Everything: Reflections on the 2013 Mobile World Congress
Mar 5, 2013 -
If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday.
Comments
Big Brands on Big Data: Bigger Marketing Is Not Better
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
