Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments
Sep 10, 2013 -
Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively.
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Sep 5, 2013 -
As people get more excited by big data, I get excited by small data. It may be small but it's powerful.
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Aug 28, 2013 -
Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps.
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Aug 23, 2013 -
Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you.
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Aug 19, 2013 -
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix.
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Aug 14, 2013 -
With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data.
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Aug 2, 2013 -
An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future.
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Aug 1, 2013 -
Just because you can measure every online thing these days, should you?
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Jul 29, 2013 -
We need a new, forward-looking approach based on the data we will soon have a lot more of.
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Jul 25, 2013 -
For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions.
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Oct 1, 2013 -
Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings.
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Oct 1, 2013 -
After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by...
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Sep 30, 2013 -
Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone.
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Sep 26, 2013 -
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
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Sep 26, 2013 -
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
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Sep 25, 2013 -
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
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Sep 24, 2013 -
Here are three ways big data could be analyzed for retargeting campaigns.
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Sep 19, 2013 -
Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast.
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Sep 16, 2013 -
Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data and what it can do for marketers.
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Sep 12, 2013 -
If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company.
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November 4-7, 2013
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October 8, 2013
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October 15, 2013
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October 17, 2013
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