Big data

advertising-of-the-future

The Future of Online Advertising - Are We There Yet?

Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true? Comments

Data Deconstruction: Understanding Complex Social Influences

big-data-action Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments

10 Digital Marketing Predictions for 2015

shutterstock-145689659 Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

Digital Trends for 2015

shutterstock-169085528-trends Dec 8, 2014 - Online-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Comments

Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap

bridge-gap-jump Dec 3, 2014 - Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Comments

Data Variety - The Spice of Life

spice-of-life Nov 20, 2014 - Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Comments

When It Comes to Data, Go Smart Before You Go Big

socialmediaengagement1 Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

shutterstock-143575819 Nov 7, 2014 - In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can glean valuable data from a big data reservoir. Comments

Programmatic Success: Everything Interesting Happens at the Margins

programmatic Nov 3, 2014 - Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Comments

Twitter and IBM's Partnership Means Better Data Solutions for Marketers

Twitter Money Oct 30, 2014 - Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data. Comments

How Do You Make 2+2=5? Integrate!

integration-four-letter-word Oct 30, 2014 - Integrating your data can help you make it even more valuable. What is the best way to integrate? Comments

5 Things You Need to Know About Data Management Platforms

data2 Oct 30, 2014 - The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most out of your information. Comments

Businesses Understand Value of Social Data But Few Know How to Use It

social-data-understand Oct 24, 2014 - A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social media strategy. Comments

The Future of Big Data – Big Data 2.0

big-data-screen Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do. Comments

Looking at the Future of Data Analysis With Qlik Sense

data-numbers-analysis-man Oct 17, 2014 - Data analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for non-data specialists. Comments

Wearables: Bridging Digital to the Real World

shutterstock-191190722 Oct 7, 2014 - Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers. Comments

Data Tidal Wave: Opportunity and Responsibility

sea-wave Oct 1, 2014 - As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for visibility and control for individuals who want to understand how their personal data is being used. Comments

The 7 Essential Digital Planning Ideas for Breakthrough Results in 2015

Idea Light Bulb Sep 25, 2014 - If you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Comments

Marketing Optimization: It All Starts With Data!

data2 Sep 24, 2014 - Analytics are only as good as the data you begin with - so it's important to start with great, complete data! Comments

Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

convergence-analytics-graphic Sep 22, 2014 - A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscape as we know it. Comments

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

complaints66 Sep 17, 2014 - Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics. Comments

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