Big data

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Applying Big Data Insights to Ad Copy Strategy: Travel Edition

Apr 4, 2013 - What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Comments

Big Data's Big Omission

big-data Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments

Big Data Won't Fix Bad Planning

big-data Feb 20, 2013 - Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making. Comments

Don't Drown in a Sea of Data

sea-of-data Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

Can We Predict Predictive?

future-predictions Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments

Dazed and Confused

bad-email Feb 11, 2013 - How do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Comments

Fanning the Flames of Big Data

nerd Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer. Comments

77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts

data-management-platform Nov 12, 2012 - As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group. Comments

Ad:Tech - Big Data Drives Business for 1-800 Flowers and Discovery Digital

Big data illustration from 8 September 2011 Computing Nov 8, 2012 - Discovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big Data is behind it. Comments

Multi-Channel Marketing Drives Custom Big Data Deployments

big-data Oct 30, 2012 - Recent research points to clear benefits in building custom big data solutions for multi-channel marketing. Comments

Big Data Will Transform Financial Industry, Warns TomorrowToday

Big data illustration from 8 September 2011 Computing Oct 23, 2012 - The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business Comments

Making Big Data Smart

data-cloud Apr 1, 2013 - For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns. Comments

MapReduce and Marketing: Are Small Bits of Big Data Meaningful?

big-data Apr 1, 2013 - Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer. Comments

Why Big Data Isn't the End-All for Content Marketing

big-data Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments

Navigating the Challenging Path From Big Data to Big Impact

monty Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

Big Data Is Enabling Marketers to Do More With Less

big-data-new Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments

Make Sure Your Big Data Makes a Big Difference

data-cloud Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments

Who Needs Big Data?

big-data Mar 11, 2013 - Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights. Comments

Data Is Growing Up, Are You?

data-cloud Mar 5, 2013 - Five tips for getting mature about big data. Comments

The Internet of Everything: Reflections on the 2013 Mobile World Congress

mobile-world-congress Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

Big Brands on Big Data: Bigger Marketing Is Not Better

big-data Mar 4, 2013 - Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Comments

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