Jul 23, 2013 - If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Comments
Jun 27, 2013 -
When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations of ad copy messages drive the best response.
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Jun 27, 2013 -
Data-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do it.
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Jun 26, 2013 -
There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with.
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Jun 19, 2013 -
The first phase of its analytics hub is scheduled to complete by July.
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Jun 18, 2013 -
It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting.
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Jun 13, 2013 -
It's time to understand how the various data are going to help support your various marketing objectives.
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Jun 10, 2013 -
When it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit?
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Jun 6, 2013 -
Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio.
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Jun 3, 2013 -
An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it?
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May 31, 2013 -
From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before.
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Jul 23, 2013 -
Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk.
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Jul 22, 2013 -
Modern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who will earn a market advantage.
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Jul 17, 2013 -
Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter.
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Jul 16, 2013 -
Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key arguments.
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Jul 15, 2013 -
Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization.
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Jul 12, 2013 -
In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe.
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Jul 11, 2013 -
Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization.
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Jul 11, 2013 -
The ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership.
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Jul 11, 2013 -
What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview.
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Jun 28, 2013 -
Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results.
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October 15, 2013
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October 17, 2013
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