Big data


Using Social Listening for Integrated Insights

Sep 15, 2015 - Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Comments

Spotlight On: Mozilla's Jascha Kaykas-Wolff

database Sep 9, 2015 - We caught up with Mozilla CMO Jascha Kaykas-Wolff to talk about data, transparency, and the importance of community for building a trustworthy brand. Comments

The Opportunity of Wearable Tech for Retail Marketers

wearable-tech-shutterstock-291164906 Sep 2, 2015 - Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue. Comments

The Role of the Modern Day Web Analyst

analyst Sep 1, 2015 - Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Comments

The Relentless March of Cloud Computing

cloud-hand Aug 27, 2015 - Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Comments

VIDEO: Using Data to Localize to New Markets

ctrip-7-international-logo-2015 Aug 9, 2015 - Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Comments

Google May Not Give a F*** About Twitter, But Experts Say It Should

google-twitter Aug 6, 2015 - Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? Comments

4 Marketing Trends to Watch for in 2016

2015-2016 Aug 3, 2015 - A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. Comments

How to Make Data Sexy and Why Our Future Depends on It

sexy-data Aug 2, 2015 - Understanding the needs, wants and opportunities data presents is commercially critical to all of us. Comments

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

China's Ping An Leverages Social Data to Personalize Travel Insurance

chinese-girl-hiking Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market. Comments

Why the Mathematician Is the New Creative Genius

behavioral-data-targeting Jul 29, 2015 - Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success. Comments

The Practical Guide to Programmatic Planning in China: Part 2

bad-programmatic-traffic Jul 22, 2015 - Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Comments

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

A view of the Golden Gate Bridge in San Francisco Jul 21, 2015 - With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a great one. Did you register yet? Comments

Big Data: Inspect What You Expect

confused-worker Jul 15, 2015 - Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simply looking at the aggregated report. Comments

Struggling to Measure Social ROI? Partner With Your CRM Team

social-media-bubble Jul 14, 2015 - Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Comments

4 Tips to Get Measurement Right Upfront

actionable-analysis Jul 13, 2015 - Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all partners measurement tool access. Comments

Unlock Market Expertise with Data You're Already Collecting

eforum-expert Jul 13, 2015 - Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along - and eventually sold - to others. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

The Future of Analytics Is Prescriptive, Not Predictive

china-big-data Jul 10, 2015 - The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What did/may happen?" Comments

Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

cmo-purchase-funnel-big-data Jul 8, 2015 - According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident they're using it effectively. Comments

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