Big data

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Video: SiteScout Brings DSP Data Market to Small Advertisers

Sep 17, 2012 - SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Comments

Netezza Aims to Help Retailers Crunch Big Data

Jan 30, 2012 - IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Comments

New Tracking Methods Evade User Control

Aug 2, 2011 - Technologies help publishers and marketers persistently track online behaviors. Comments

Adobe Acquires Data-Management Firm for Omniture Unit

Jan 18, 2011 - Demdex gives publishers more control over the behavioral data they collect. Comments

IBM Buys Coremetrics to Strengthen Analytics Offerings

Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments

The Must-Have Big Data Tools

Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments

Aligning Marketing Data Strategy With Talent

May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments

Dashboards, Infographics, and Visualizations - Best Practices

May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments

Big Data - What Marketers Need to Know

Apr 17, 2012 - The fastest climbers on the big data learning curve represent the future of marketing. Are you prepared? Comments

Wanted: Data Scientist With a Human Touch

Mar 16, 2012 - The race to obtain better insights about customers and prospects is in large part a recruiting game. Comments

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

Why Is the Digital Media Space Such a Mess?

Feb 6, 2012 - As the universe contracts, more cleanly defined lines and organization will take the place of chaos. Comments

Request for Proposal: How to Make the Most of It

Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments

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