Marketing News & Expert Advice
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Big data
Video: SiteScout Brings DSP Data Market to Small Advertisers
Sep 17, 2012 - SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Comments
Netezza Aims to Help Retailers Crunch Big Data
Jan 30, 2012 - IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Comments
New Tracking Methods Evade User Control
Aug 2, 2011 - Technologies help publishers and marketers persistently track online behaviors. Comments
Adobe Acquires Data-Management Firm for Omniture Unit
Jan 18, 2011 - Demdex gives publishers more control over the behavioral data they collect. Comments
IBM Buys Coremetrics to Strengthen Analytics Offerings
Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments
The Must-Have Big Data Tools
Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments
Aligning Marketing Data Strategy With Talent
May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments
Big Data Is Never Too Big When You Can Act On It
May 2, 2012 - The problem isn't the data. Comments
Dashboards, Infographics, and Visualizations - Best Practices
May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments
Big Data - What Marketers Need to Know
Apr 17, 2012 - The fastest climbers on the big data learning curve represent the future of marketing. Are you prepared? Comments
Wanted: Data Scientist With a Human Touch
Mar 16, 2012 - The race to obtain better insights about customers and prospects is in large part a recruiting game. Comments
6 Tips for Using Propensity Models to Improve Response and Revenue
Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments
Why Is the Digital Media Space Such a Mess?
Feb 6, 2012 - As the universe contracts, more cleanly defined lines and organization will take the place of chaos. Comments
Request for Proposal: How to Make the Most of It
Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments
How to Select a Bulletproof Data Management Platform
Jan 31, 2012 - A shopping guide for a DMP. Comments
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April 11, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
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Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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