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Why Big Data Isn't the End-All for Content Marketing

Adria Saracino  |  Data-Driven Marketing

Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments

Andrew Edwards  |  Actionable Analysis

Can We Predict Predictive?

future-predictions Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments

Larry Allen  |  Display Advertising

Dazed and Confused

bad-email Feb 11, 2013 - How do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Comments

Bryan Eisenberg  |  ROI Marketing

Fanning the Flames of Big Data

nerd Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer. Comments

James Dohnert  |  Ad Industry Metrics

77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts

data-management-platform Nov 12, 2012 - As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group. Comments

Mary Lisbeth D'Amico  |  Analyzing Customer Data

Ad:Tech - Big Data Drives Business for 1-800 Flowers and Discovery Digital

Big data illustration from 8 September 2011 Computing Nov 8, 2012 - Discovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big Data is behind it. Comments

Brad Terrell  |  Strategies

Multi-Channel Marketing Drives Custom Big Data Deployments

big-data Oct 30, 2012 - Recent research points to clear benefits in building custom big data solutions for multi-channel marketing. Comments

Michael Shashoua  |  Analyzing Customer Data

Big Data Will Transform Financial Industry, Warns TomorrowToday

Big data illustration from 8 September 2011 Computing Oct 23, 2012 - The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business Comments

Kate Kaye  |  Data-Driven Marketing

Video: SiteScout Brings DSP Data Market to Small Advertisers

sitescout-paul-mokbel Sep 17, 2012 - SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Comments

Bryan Eisenberg  |  ROI Marketing

The Must-Have Big Data Tools

Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments

Brad Terrell  |  Strategies

Aligning Marketing Data Strategy With Talent

May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments

Pelin Thorogood  |  Analyzing Customer Data

Navigating the Challenging Path From Big Data to Big Impact

monty Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

Krishnan Parasuraman  |  Data-Driven Marketing

Big Data Is Enabling Marketers to Do More With Less

big-data-new Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments

Nathan Richter  |  Conversion & ROI

Make Sure Your Big Data Makes a Big Difference

data-cloud Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments

Larry Allen  |  Display Advertising

Who Needs Big Data?

big-data Mar 11, 2013 - Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights. Comments

Justin Williams  |  Advanced Email Marketing

Data Is Growing Up, Are You?

data-cloud Mar 5, 2013 - Five tips for getting mature about big data. Comments

Kristin Kovner  |  Media Buying

The Internet of Everything: Reflections on the 2013 Mobile World Congress

mobile-world-congress Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

Stephanie Miller  |  Marketing Automation

Big Brands on Big Data: Bigger Marketing Is Not Better

big-data Mar 4, 2013 - Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Comments

Dave Hendricks  |  Email Marketing Optimization

Big Data's Big Omission

big-data Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments

Andrea Fishman  |  Data-Driven Marketing

Big Data Won't Fix Bad Planning

big-data Feb 20, 2013 - Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making. Comments

Nathan Richter  |  Conversion & ROI

Don't Drown in a Sea of Data

sea-of-data Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

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