Marketing News & Expert Advice
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Big data
How to Fail at Landing Page Testing
Jul 23, 2013 - If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Comments
Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition
Jun 27, 2013 -
When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations of ad copy messages drive the best response.
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Big Data: What Augmented Reality and Artificial Intelligence Have in Common
Jun 27, 2013 -
Data-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do it.
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Going From Big Data to Beautiful Data
Jun 26, 2013 -
There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with.
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Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore
Jun 19, 2013 -
The first phase of its analytics hub is scheduled to complete by July.
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Is Data-Driven Marketing Compatible With Agile Marketing?
Jun 18, 2013 -
It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting.
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Big Data or Big Insights?
Jun 13, 2013 -
It's time to understand how the various data are going to help support your various marketing objectives.
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3 Ways in Which Big Data Is Transforming Social Video Marketing
Jun 10, 2013 -
When it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit?
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Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs
Jun 6, 2013 -
Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio.
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4 Ways Digital Analytics Is Changing Forever
Jun 3, 2013 -
An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it?
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My Kingdom for a Smoothly Run Conference
May 31, 2013 -
From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before.
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5 Rules for Turning Data Into Insights and Stories
Jul 23, 2013 -
Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk.
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Who I Am Is Less Important Than What I Do: Identifying the 'Right Data'
Jul 22, 2013 -
Modern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who will earn a market advantage.
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It's Not Either/or: TV and Social Advertising Complement Each Other
Jul 17, 2013 -
Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter.
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How to Convince Your Boss That Your Marketing Team Has Intangible Value
Jul 16, 2013 -
Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key arguments.
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3 Questions to Ask Your New Digital Analytics Team Member
Jul 15, 2013 -
Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization.
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Google's Search Magic Revealed
Jul 12, 2013 -
In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe.
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Convergence Analytics Now: 3 Ways This New Market Changes Everything
Jul 11, 2013 -
Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization.
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Analytics, It's All in the Mind
Jul 11, 2013 -
The ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership.
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How to Ride High in Email Marketing
Jul 11, 2013 -
What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview.
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The Shake Weight Challenge of Social Media
Jun 28, 2013 -
Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results.
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November 4-7, 2013
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WEBINARS
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
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