Big data

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IBM Invests $100 Million to Expand Its Marketing Consulting Business

Mar 28, 2014 - IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new hires. Comments

Sponsored Article: Smart Data in the Big Data Era

big-data-world Mar 28, 2014 - Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The technologies, products, and solutions involved in this process in the face of massive data are what really... Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Of 3 Minds on Privacy - and a Song

data-privacy-shutterstock-108568799 Mar 27, 2014 - While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, uncertainty, and doubt. Comments

Marketers Struggling to Reinvent Themselves

Data Binary Mar 26, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key. Comments

Is What’s Old Really New in Direct Marketing?

direct-marketing Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big data" world. Comments

3 Ways to Maximize Email Marketing Results This Year

email-marketing-help-improve-sales Mar 24, 2014 - Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle. Comments

Privacy is Dead, So What Do We Do Next? An Interview With JWT

computer-police-privacy-cartoon Mar 21, 2014 - In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them? Comments

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

dixon-jones-majesticseo Mar 19, 2014 - How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. Comments

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

pandora2014 Mar 19, 2014 - ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She also discusses the opportunities for marketers in the “connected” space, as well as the future of advertising... Comments

Key Ways to Stay Current With Semantic Search Changes

semantic-searchtitle Mar 19, 2014 - A comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Comments

Why I Hate Ad Extensions

get-offers-adwords-ad-extension Mar 18, 2014 - Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons. Comments

60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

eye-shutterstock-95308294 Mar 17, 2014 - On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively lead and shape the discussion, or risk being buried by the fear mongering of the ill-informed. Comments

4 Reasons to Make Analytics Education Your Top Priority in 2014

report-shutterstock-158460491 Mar 17, 2014 - A visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succeed in the new marketing landscape. Comments

Dumb Question Lunch Hour

question-shutterstock-89166664 Mar 13, 2014 - We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we started the Dumb Question Lunch Hour to help each other get a glimmer of insight about how the other... Comments

Learning to Communicate: Marketing, IT, and Data Scientists

clickz-march-image Mar 12, 2014 - Data introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using data for evidence-based marketing decisions, rather than opinion-based decisions, which may, in some... Comments

Programmatic TV Buying

tv-everywhere Mar 11, 2014 - In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content delivery landscape has evolved to the point where digital advertising tactics could be applied if there was... Comments

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

sxsw-banner Mar 6, 2014 - ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly, wearables is a popular theme. Comments

Love of Data: The Root of All Evil

big-data Feb 27, 2014 - The time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banking, and develop ways to manage Other People's Data. Comments

Do You Need Data Breach Readiness?

data-breach-shutterstock-135704429 Feb 25, 2014 - A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's good for customers, too. Comments

Facebook’s $19 Bn for WhatsApp: Crazy or Genius?

whatsapp Feb 21, 2014 - Was the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Comments

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