Big data

email-data-marketing

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

Jun 8, 2015 - While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Comments

The Next Stop for Everywhere Marketing: Mobile Apps

appstore Jun 4, 2015 - Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile experiences. Comments

9 Ways the Retail Relationship is Changing

digital-evolution Jun 4, 2015 - New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

Google and Levi's Smart Jeans Could Be a Source of Dumb Data

levistrauss Jun 1, 2015 - Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Comments

Convergence Analytics Battle Brand Blind Spots on Social Media

Convergence analytics Jun 1, 2015 - Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Comments

What Challenges Do Agencies Face in 2015?

agency-innovation May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

A Convincing Case for Brand Term Bidding

keywordsimage May 29, 2015 - Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors. Comments

Business Intelligence Tools: The Good and the Less Good

enterprise-software May 28, 2015 - As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Comments

Coming Soon To A Marketing Cloud Near You

A graphic of a jigsaw in the cloud emerging from a laptop May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments

AOL Allows Advertisers To Target App Users

new-aol-logo May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments

Civil Rights: Turning Data into Action

shutterstock-172200767 May 18, 2015 - Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between data and action. Comments

A Brief Intro To CLV (And Why You Should Measure It)

happy-email-subscribers May 15, 2015 - Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will totally transform customer perception and sales. Comments

ANZ Uses Instagram to Target a New Generation of Banking Customers

anz-logo-square May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

Will Customers Trust You With Their Data?

privacy-data-retention May 14, 2015 - Do we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it? Comments

Just Add Data to Boost Your Email and Digital Marketing Performance

email-data-marketing May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

5 Keys to Building a Quality Email List

email-list May 7, 2015 - When it comes to your email lists, quantity is good, but quality is better. Comments

Building Consumer Loyalty With Email Rewards Programs

email-rewards-program May 7, 2015 - Tangible benefits and customized content are the pillars of a successful email rewards program. Comments

Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy Laws

gavelandscales May 5, 2015 - An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what constitutes private information. Comments

How YouTube and Build-A-Bear Engage Kids Without Collecting Data

build-a-bear-logo May 4, 2015 - Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, ethical kids' content. Comments

Lessons From a Recent Analysis

data-numbers-analysis-man May 1, 2015 - A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Comments

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