Big data

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Twitter and IBM's Partnership Means Better Data Solutions for Marketers

Oct 30, 2014 - Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data. Comments

How Do You Make 2+2=5? Integrate!

integration-four-letter-word Oct 30, 2014 - Integrating your data can help you make it even more valuable. What is the best way to integrate? Comments

5 Things You Need to Know About Data Management Platforms

data2 Oct 30, 2014 - The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most out of your information. Comments

Businesses Understand Value of Social Data But Few Know How to Use It

social-data-understand Oct 24, 2014 - A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social media strategy. Comments

The Future of Big Data – Big Data 2.0

big-data-screen Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do. Comments

Looking at the Future of Data Analysis With Qlik Sense

data-numbers-analysis-man Oct 17, 2014 - Data analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for non-data specialists. Comments

Wearables: Bridging Digital to the Real World

shutterstock-191190722 Oct 7, 2014 - Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers. Comments

Data Tidal Wave: Opportunity and Responsibility

sea-wave Oct 1, 2014 - As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for visibility and control for individuals who want to understand how their personal data is being used. Comments

The 7 Essential Digital Planning Ideas for Breakthrough Results in 2015

Idea Light Bulb Sep 25, 2014 - If you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Comments

Marketing Optimization: It All Starts With Data!

data2 Sep 24, 2014 - Analytics are only as good as the data you begin with - so it's important to start with great, complete data! Comments

Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

convergence-analytics-graphic Sep 22, 2014 - A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscape as we know it. Comments

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

complaints66 Sep 17, 2014 - Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics. Comments

Develop Content Around Intent

choices4 Sep 16, 2014 - As marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant content, and greater customer loyalty. Comments

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

Data Visualization, Big Data, and the Quest for Better Decisions - a Synopsis

data-visualization Sep 11, 2014 - A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this strategy. Comments

The Importance of Digital Transformation

digital-transformation Sep 9, 2014 - Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order to succeed in today's digitally savvy world. Comments

How Will Facebook's New Privacy Settings Affect Marketers?

facebook-icon2 Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always been able to use for targeting. Comments

True Detectives

sherlock-holmes Aug 28, 2014 - There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes. Comments

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

chocolate-social-media Aug 25, 2014 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how important social media is to the mix. Comments

Convergence Analytics and the 2014 Gartner Hype Cycle

A Gartner logo Aug 25, 2014 - A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. Comments

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

Success Aug 22, 2014 - By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment. Comments

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