Big data

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Marketing Automation Becoming More Human?

Jan 30, 2014 - Just as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing and sales more personal. Comments

"People Analytics": Big Data Hits Hiring

big-data-screen Jan 29, 2014 - Big Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Comments

Marketers Poised to Benefit From Government Distrust After NSA Kerfuffle

trust-barometer-big Jan 23, 2014 - As the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust shift. Comments

VIDEO: Sparkline on 2014 Analytics Trends in APAC

analytics-framework Jan 16, 2014 - Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Comments

Will This Be the Year of Data Analytics in the Marketing Department?

Big data artwork Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

Why It’s Time to Rethink Performance Marketing

shutterstock-163916729 Jan 10, 2014 - Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribution models. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

Singtel Advertising's Big Data Ambitions [Video]

2014-01-06-1716 Jan 6, 2014 - Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use data-driven marketing in the coming months. Comments

2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)

black-friday-checklist Jan 2, 2014 - Your digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Comments

5 Myths (and Truths) About Big Data

big-data Dec 30, 2013 - Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data and what it can do for marketers. Comments

No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

geoflow-excel-visuals Dec 25, 2013 - As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel. Comments

The Only Story That Mattered in 2013

china-computer-spy Dec 24, 2013 - Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled. Comments

3 Questions to Ask Your New Digital Analytics Team Member

team Dec 23, 2013 - Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Comments

To Prove Its Value, Put Big Data to Work Across the Business

Big Data sign hanging from ceiling Dec 17, 2013 - At the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype and not enough value for marketers. Comments

VIDEO: What Should Digital Marketers be Focused on in 2014?

2013-to-2014-year-in-review Dec 16, 2013 - Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from our industry experts on key focal points for 2014. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

Creating Powerful Web Analytics Dashboards with Leftronic and Google Analytics

leftronic-1-screenresolution Dec 11, 2013 - For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily connecting with one or more Google Analytics accounts and presenting meaningful, actionable GA data, Comments

Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Clients

screen-shot-2013-11-26-at-2 Dec 2, 2013 - Nielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Comments

Social Advertising Overload: Marketers, Don’t Forget to be Social

shutterstock-138329495 Nov 27, 2013 - If new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backlash that may occur against your social advertising. Comments

Velocity, Volume, and Variety: When Big Data Meets Search Marketing

big-data-world Nov 27, 2013 - What sets search marketing leaders apart is the ability to effectively deploy resources and manage with agility through uncharted waters. Our management of the three Vs of big data drives our approach to SEO and search marketing excellence. Comments

A New Marketing Metric: Personally Provided Information

shutterstock-133773500 Nov 22, 2013 - The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. Columnist Jim Sterne offers a new metric: Personally Provided Information. Comments

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