Marketing News & Expert Advice
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Bing
Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Microsoft's top ad sales executive will soon mark a year in his job.
ComScore: Social Universe Still Quickly Expanding
Growth of newcomers Pinterest and Google+ show social category is still in flux.
Microsoft's Search Sees Slight Gain in Market Share
Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore.
Regulators Shut Down Bing, Yahoo Mortgage Scam Ads
Google's not the only one to have drawn scrutiny for fake mortgage programs.
Google Dominates List of Most Effective TV Ads by Dot-Coms
TheLadders and GoDaddy get low scores in ad effectiveness study.
2 Key Questions That Marketing Automation Technology Can Help You Answer
How to assess your team's use of automation tools.
Trademark Issues With PPC? Ways to Take Back Your Brand
Take control of your brand in PPC by submitting trademark forms to search engines, asking the company nicely to stop, and controlling your brand presence.
Baidu-Bing Alliance: Implications for Search Advertisers
Pact between Microsoft and China's largest search player could further erode Google's share in the country.
Schema.org - Do I Need to Pay Attention to This?
The alliance between the three big search engines and what it means for your search marketing.
'Jay-Z/Bing' Wins Grand Prix for Droga5
Lion goes to an out-of-home concept with digital at its core.
The Convergence of Search and Social
The lines between social media and search engines are rapidly blurring. Have you adapted your digital marketing strategy to the new reality?
When SERP Top Position Goes Below the Fold
A look at three big challenges to the prominence of the top result on the SERP.
Why I'm Checking Out Bing and Why You Should Too [Video]
What will the Bing-Facebook partnership mean for search and a look at their unique ads.
Business Listing Management
Do's and don'ts for optimizing your business listing for local searchers.
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