Welcome to the Next Generation of Rank Tracking

Oct 7, 2015 - To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Comments

9 Valuable Tips for Your E-commerce Product Page Copy

online-shopping Sep 8, 2015 - The written content on e-commerce product pages grabs the attention of consumers and influences SEO ranking. These nine pointers will help improve the quality of your copy strategy. Comments

Amazon Text Ads: To Do or Not To Do?

amazon Aug 25, 2015 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Comments

4 Marketing Trends to Watch for in 2016

2015-2016 Aug 3, 2015 - A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. Comments

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

PPC Jul 9, 2015 - Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Comments

Unlock More Volume with Broad Match

Bing Logo Jun 24, 2015 - A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience. Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search Jun 16, 2015 - Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Comments

Your Terrible Website is Ruining Your PPC Performance

failure2 Jun 11, 2015 - Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Comments

A Convincing Case for Brand Term Bidding

keywordsimage May 29, 2015 - Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors. Comments

McDonald's, Nike, Sprint Among March Madness Ad Winners

nba-basketball Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

mothers-day Apr 2, 2015 - As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Comments

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

Bing Ads logo Mar 11, 2015 - The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared? Comments

Tweets to Appear in Google Searches

twitter-logo Feb 5, 2015 - Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Comments

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

Teddy Bear Feb 5, 2015 - Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Comments

We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

love-emoticon Jan 14, 2015 - The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Comments

Ad Extensions: Post-Holiday Decorating Pays Off

search-marketing-1 Jan 8, 2015 - Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Comments

Why Mobile Web Still Matters in 2015

shutterstock-152196302 Jan 7, 2015 - With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Comments

Paid Media Strategy Review Tips

seo-checklist Dec 24, 2014 - These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Comments

Facebook Drops Microsoft's Bing to Do Its Own Search Thing

facebook-f-2013 Dec 15, 2014 - Facebook's relationship status with Microsoft's Bing has changed to "it's complicated." Comments

Best Practices for Bidding on Competitor Terms in PPC

competitiveadvantage Oct 27, 2014 - For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Comments

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