Marketing News & Expert Advice
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Bing
Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments
Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 -
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
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Bing Wants to Be Big Search Engine on Campus
Sep 11, 2012 -
Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students.
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Microsoft Renames AdCenter Bing Ads
Sep 10, 2012 -
Microsoft and Yahoo rename advertising activities under a collective brand name.
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Microsoft Bing Goes Toe-to-Toe Against Google
Sep 6, 2012 -
Microsoft is on a quest to change perception about Bing in a challenge to Google.
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Bing Adds Facebook Photo Search
Aug 31, 2012 -
Bing has now added the ability to search for photos shared by all your Facebook friends.
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Top 10 Reasons Search Comes First
Aug 7, 2012 - Paid and organic search optimization is the crux of facilitating a positive consumer experience. Comments
Bing Webmaster Tools - Have You Tried It Recently? [Video]
Aug 6, 2012 -
Maybe it's time to take a break from Google and check out what's going on with Bing's updated Webmaster Tools.
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What Does Semantic Search Mean for SEO?
Jul 25, 2012 - Both Bing and Google are trying to keep users on the search sites while answering search queries with semantic results. Comments
Paid Search Spend Increased 15.5% in Q2
Jul 13, 2012 -
Growth is slowing and mobile spiked in Q2 2012.
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SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps
Jun 27, 2012 - Google has begun offering new functionality for XML sitemaps to remedy issues pertaining to search engines viewing country-specific pages as duplicate content, causing ranking drops. Comments
6 Ways to Survive a PPC Budget Sequestration
Mar 15, 2013 -
Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.
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Why Marketers Should Care About Tax Refunds
Mar 8, 2013 -
Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.
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Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads
Feb 6, 2013 -
Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting.
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Facebook Graph Search Taps People Power
Jan 18, 2013 -
If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration.
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Covario Issues Q4 Global Paid Search Spend Analysis
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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Making Search the Centerpiece of Your 2013 Digital Advertising
Jan 7, 2013 -
As brands ready for 2013, here are a few ways to maximize the role search should play for your brand.
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How to Effectively Audit Your Paid Search Accounts
Dec 28, 2012 -
Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions.
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Collaborate, Teach, Enforce, and Measure
Dec 21, 2012 -
What you, the SEO, need to do in your website migration.
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4 Ways to Disaster-Proof Your SEM Campaigns
Nov 9, 2012 -
There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift.
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Social Sentiment Tracked for 2012 Presidential Election
Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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March 29, 2013
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