Marketing News & Expert Advice
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Bing
PPC for Brand Impact
Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion. Comments
Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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6 Ways to Survive a PPC Budget Sequestration
Mar 15, 2013 -
Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.
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Why Marketers Should Care About Tax Refunds
Mar 8, 2013 -
Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.
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Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads
Feb 6, 2013 -
Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting.
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Facebook Graph Search Taps People Power
Jan 18, 2013 -
If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration.
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Covario Issues Q4 Global Paid Search Spend Analysis
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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Making Search the Centerpiece of Your 2013 Digital Advertising
Jan 7, 2013 -
As brands ready for 2013, here are a few ways to maximize the role search should play for your brand.
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How to Effectively Audit Your Paid Search Accounts
Dec 28, 2012 -
Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions.
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Collaborate, Teach, Enforce, and Measure
Dec 21, 2012 -
What you, the SEO, need to do in your website migration.
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4 Ways to Disaster-Proof Your SEM Campaigns
Nov 9, 2012 -
There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift.
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C3NY: SEO Not Dead, Just Evolving
Sep 20, 2013 -
Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week.
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PowerMap: Excel Charting Plus Bing Maps on Steroids
Sep 19, 2013 -
Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast.
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Breaking Down Silos Key to Converged Media in Marketing
Sep 17, 2013 -
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013.
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Foundations of Building an SEO-Friendly Website From the Beginning
Sep 16, 2013 -
At the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scenes and doesn't rank accordingly, what does it matter?
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10 Conversion Events You Should Be Tracking
Aug 30, 2013 -
These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns.
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Back-to-School Online Shopping Trends Earliest on Record, Says Google
Jul 26, 2013 -
Google research shows that back-to-school online shopping behavior has begun earlier than ever.
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3 SEO Tactics That Still Work
Jul 10, 2013 -
Are we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evidence that they actually do work?
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Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Jul 9, 2013 -
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search.
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Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition
Jun 27, 2013 -
When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations of ad copy messages drive the best response.
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Bing Adds Direct Facebook Interaction to Social Sidebar
May 14, 2013 -
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
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