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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

Voice Search – and You Thought "Auto Correct" Was Bad

Buy side prefers voice trading to electronic execution Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

10 Tips for Winning With Bing Product Ads

Bing Ads Aug 21, 2014 - The Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimization, and a look at what's coming. Comments

Enhanced E-Commerce, Enhanced Actions

ecommerce Aug 18, 2014 - A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts. Comments

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

PPC Aug 14, 2014 - At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top and staying there. Comments

10 Paid Search Optimization Tactics to Improve ROI

search-marketing-1 Jul 30, 2014 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment. Comments

Get Vertical-Specific With PPC Timing and Device Targeting

photo of a hand holding crosshairs Jul 24, 2014 - A one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine their PPC campaigns by vertical, device, and time of day. Comments

5 Ways to Align Content Marketing and Semantic Web Optimization

sales-marketing-alignment Jul 9, 2014 - Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Comments

PPC Reboot: Planning for Fall and 2015

ppc Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PPC) marketing strategies. Comments

Search Trends Vary by Device During Different Times of Day [Study]

search-marketing-1 Jun 26, 2014 - A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your campaigns? Comments

Bing Product Ads: Early Returns

Bing Product Ads Bouquet Jun 20, 2014 - Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Comments

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

publisher-roadmap Jun 13, 2014 - Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Comments

What’s the Incremental Value of Paid Search?

search-marketing-1 Jun 5, 2014 - It's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick changes, incredibly rich data) also make it one of the easiest channels to quantify. Comments

5 Summer Time-Savers for Managing PPC

time-saver Jun 4, 2014 - There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Comments

Eye-Tracking Heat Map Study for Mobile Search

all-seing-eye May 1, 2014 - The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Comments

7 Legitimate Ways That Social Media Impacts SEO

social-media-seo Apr 30, 2014 - To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Comments

Technical SEO Still Matters During Hummingbird Era

google Apr 16, 2014 - Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that affect global SEO. Comments

4 Paid Search Spring Cleaning Tips

cleaning-products-cut Apr 10, 2014 - Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can get the most out of the upcoming changes. Comments

Display Media Bots? (5 Ways to Double Down on Search)

robots Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression and click traffic. Comments

Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

knowledge-graph Mar 26, 2014 - As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are all competing for top spots on a larger scale, it is possible for CPCs to rise at a faster pace. Comments

How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

PPC Mar 12, 2014 - While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is in order. Whether for a small business or a special promo, it may just make sense to get something... Comments

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