Marketing News & Expert Advice
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Bing
Goodbye Keywords? Google Gets Semantic
Mar 30, 2012 - If Google and Bing get good at semantic search, we may actually see a shift back to natural language search queries. Comments
The Convergence of Search and Social
Jun 14, 2011 - The lines between social media and search engines are rapidly blurring. Have you adapted your digital marketing strategy to the new reality? Comments
When SERP Top Position Goes Below the Fold
Jun 3, 2011 - A look at three big challenges to the prominence of the top result on the SERP. Comments
Why I'm Checking Out Bing and Why You Should Too [Video]
Jun 1, 2011 - What will the Bing-Facebook partnership mean for search and a look at their unique ads. Comments
Business Listing Management
May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments
RIM Deal Could Further Bing's Mobile Search Presence
May 4, 2011 - Partnership could help Microsoft chip away at Google's dominance of mobile search. Comments
1.3 Billion People Say They Don't Want to Search Anymore - Now What?
Apr 26, 2011 - The problem with search - it's neither a good journey nor a satisfactory destination. Comments
Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding
Apr 20, 2011 -
Company hopes holding search data for six times longer will strengthen its products.
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Yahoo Reports Problems with Microsoft Partnership Search Revenue
Apr 19, 2011 -
Yahoo revenue in Q1 2011 fell 24 percent as display revenue rose 6 percent.
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Yahoo, Bing Search Alliance Makes No Progress in March
Apr 15, 2011 -
Pair loses ground versus market leader Google, when measured by share of U.S. searches.
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Here Comes Search 3.0
Apr 7, 2011 - Five trends to consider to navigate the advancing search landscape. Comments
Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Mar 26, 2012 -
Microsoft's top ad sales executive will soon mark a year in his job.
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ComScore: Social Universe Still Quickly Expanding
Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments
Microsoft's Search Sees Slight Gain in Market Share
Jan 11, 2012 - Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore. Comments
Regulators Shut Down Bing, Yahoo Mortgage Scam Ads
Nov 29, 2011 - Google's not the only one to have drawn scrutiny for fake mortgage programs. Comments
Google Dominates List of Most Effective TV Ads by Dot-Coms
Nov 9, 2011 - TheLadders and GoDaddy get low scores in ad effectiveness study. Comments
2 Key Questions That Marketing Automation Technology Can Help You Answer
Sep 12, 2011 - How to assess your team's use of automation tools. Comments
Trademark Issues With PPC? Ways to Take Back Your Brand
Aug 26, 2011 - Take control of your brand in PPC by submitting trademark forms to search engines, asking the company nicely to stop, and controlling your brand presence. Comments
Baidu-Bing Alliance: Implications for Search Advertisers
Jul 7, 2011 - Pact between Microsoft and China's largest search player could further erode Google's share in the country. Comments
Schema.org - Do I Need to Pay Attention to This?
Jun 29, 2011 - The alliance between the three big search engines and what it means for your search marketing. Comments
'Jay-Z/Bing' Wins Grand Prix for Droga5
Jun 21, 2011 -
Lion goes to an out-of-home concept with digital at its core.
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