Bing

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Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

Jul 9, 2013 - Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Comments

Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

bing-ad-copy Jun 27, 2013 - When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations of ad copy messages drive the best response. Comments

Bing Adds Direct Facebook Interaction to Social Sidebar

bing-engage-with-facebook May 14, 2013 - You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search. Comments

Spotlight on John Gagnon, Bing Ads' Evangelist

john-gagnon-bing-ads-320x320 Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments

6 Ways to Survive a PPC Budget Sequestration

budget-cuts Mar 15, 2013 - Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget. Comments

Why Marketers Should Care About Tax Refunds

tax-refund Mar 8, 2013 - Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars. Comments

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

bing-ads-cpcs-by-segment Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting. Comments

Facebook Graph Search Taps People Power

facebook-graph-search Jan 18, 2013 - If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration. Comments

Covario Issues Q4 Global Paid Search Spend Analysis

covario Jan 16, 2013 - The report finds global paid search spend was up 18 percent in 2012. Comments

Making Search the Centerpiece of Your 2013 Digital Advertising

search-marketing Jan 7, 2013 - As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Comments

How to Effectively Audit Your Paid Search Accounts

audit-image Dec 28, 2012 - Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Comments

Collaborate, Teach, Enforce, and Measure

seo-analytics Dec 21, 2012 - What you, the SEO, need to do in your website migration. Comments

4 Ways to Disaster-Proof Your SEM Campaigns

storming Nov 9, 2012 - There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift. Comments

Social Sentiment Tracked for 2012 Presidential Election

election-day-2012-google-doodle Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Comments

Obama vs. Romney: Who’s Winning the YouTube Vote?

unruly-election-tracker-obama-romney-2012 Nov 5, 2012 - President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Comments

Bing Wants to Be Big Search Engine on Campus

bing-hercampus Sep 11, 2012 - Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students. Comments

Microsoft Renames AdCenter Bing Ads

Bing Ads logo Sep 10, 2012 - Microsoft and Yahoo rename advertising activities under a collective brand name. Comments

Microsoft Bing Goes Toe-to-Toe Against Google

bingiton-seofilms Sep 6, 2012 - Microsoft is on a quest to change perception about Bing in a challenge to Google. Comments

Bing Adds Facebook Photo Search

binglightboxfacebook Aug 31, 2012 - Bing has now added the ability to search for photos shared by all your Facebook friends. Comments

Top 10 Reasons Search Comes First

Aug 7, 2012 - Paid and organic search optimization is the crux of facilitating a positive consumer experience. Comments

Bing Webmaster Tools - Have You Tried It Recently? [Video]

bing-webmaster-tools Aug 6, 2012 - Maybe it's time to take a break from Google and check out what's going on with Bing's updated Webmaster Tools. Comments

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