Bing

bing-buying-power

Yahoo Bing SEM Outperforms Google for Auto Vertical

Oct 21, 2013 - Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer customers. Comments

Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)

2-apparel-and-accessories-heatmap Oct 17, 2013 - Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Comments

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

arrow-riding-man Oct 15, 2013 - Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Comments

PPC for Brand Impact

brand-ppc Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of... Comments

C3NY: SEO Not Dead, Just Evolving

SEO Sep 20, 2013 - Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week. Comments

PowerMap: Excel Charting Plus Bing Maps on Steroids

powermap-visualizations Sep 19, 2013 - Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Comments

Breaking Down Silos Key to Converged Media in Marketing

Impact of Converged Media SES San Francisco Keynote Panel Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

Foundations of Building an SEO-Friendly Website From the Beginning

seo-analytics Sep 16, 2013 - At the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scenes and doesn't rank accordingly, what does it matter? Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Back-to-School Online Shopping Trends Earliest on Record, Says Google

When Back-to-School Shoppers Plan to Start Researching and Purchasing Jul 26, 2013 - Google research shows that back-to-school online shopping behavior has begun earlier than ever. Comments

3 SEO Tactics That Still Work

seo-analytics Jul 10, 2013 - Are we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evidence that they actually do work? Comments

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

windows-8-1-bing-ads Jul 9, 2013 - Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Comments

Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

bing-ad-copy Jun 27, 2013 - When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations of ad copy messages drive the best response. Comments

Bing Adds Direct Facebook Interaction to Social Sidebar

bing-engage-with-facebook May 14, 2013 - You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search. Comments

Spotlight on John Gagnon, Bing Ads' Evangelist

john-gagnon-bing-ads-320x320 Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments

6 Ways to Survive a PPC Budget Sequestration

budget-cuts Mar 15, 2013 - Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget. Comments

Why Marketers Should Care About Tax Refunds

tax-refund Mar 8, 2013 - Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars. Comments

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

bing-ads-cpcs-by-segment Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting. Comments

Facebook Graph Search Taps People Power

facebook-graph-search Jan 18, 2013 - If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration. Comments

Covario Issues Q4 Global Paid Search Spend Analysis

covario Jan 16, 2013 - The report finds global paid search spend was up 18 percent in 2012. Comments

Making Search the Centerpiece of Your 2013 Digital Advertising

search-marketing Jan 7, 2013 - As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs