Marketing News & Expert Advice
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Black Friday
Cyber Week Stunted: 2013 Compacts the Christmas Calendar
Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to... Comments
LivingSocial Courts Big Brands For Black Friday, Cyber Monday
Nov 21, 2011 - Verizon, Office Max, and FTD partner for holiday deals campaign. Comments
How to Sanely Slash Prices Like a Crazy Person
Nov 18, 2011 - Four rules that will help you cut prices for the holidays to drive business, but maintain the ongoing value that your brand has captured. Comments
Understanding the Seasonality of Email Marketing
Nov 15, 2011 - Five questions to ask yourself about your 2011 holiday email programs. Comments
E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Dec 21, 2010 -
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
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Diapers.com Launches Fun Facebook Contest for Black Friday, Cyber Monday
Nov 18, 2010 -
E-retailer and sister site Soap.com hope a "Battle of the Brands" contest on Facebook motivates online holiday shopping next weekend.
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Target Runs Black Friday Ads on Facebook, Twitter
Nov 17, 2010 -
Big box retailer reprises Christmas-crazed shopper, a character played by comedian Maria Bamford, in a video ad on Facebook and a landing page via Twitter.
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All Wrapped Up! The Hottest Holiday Trends
Dec 20, 2012 -
A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday season. Last in a six-part series.
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It's the Most Wonderful Time of the Year - for Retailers!
Dec 3, 2012 -
Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season.
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#GivingTuesday Uses Digital to Promote Giving Back
Nov 27, 2012 -
The new movement positions itself as a charitable day after Cyber Monday.
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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Nov 26, 2012 -
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
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A Week of Black Fridays
Nov 20, 2012 -
Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays.
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Black Friday Advertising Shows the Lift
Nov 20, 2012 -
Trends that have retailers seeing green. Part five in a six-part holiday series.
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F-Commerce Retailers Seek New Customers With Black Friday Deals
Nov 19, 2012 -
While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday.
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Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Nov 15, 2012 -
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
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Gallery: What Cyber Monday Looks Like
Nov 28, 2011 -
Snapshots of the web's top sites on a key shopping day.
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Black Friday E-Commerce by the Numbers
Nov 28, 2011 - Mobile contributed to a big year-over-year increase in consumer spending activity. Comments
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