Marketing News & Expert Advice
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Blogs
How to Start a Video Blog for Your Small Business
Apr 23, 2013 - Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and beyond? Video blogging may be the answer. Comments
Optimize and Socialize Your Way to Better Business Blogging
Nov 7, 2011 - Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even more traffic. Comments
Good Community Managers Keep the Conversation Going
Sep 22, 2011 - Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Comments
How Social Media Is Changing and What It Means for Your Marketing
Sep 19, 2011 - Seven social media facts you need now. Comments
One Piece of Content: 6 Starting Points
Sep 16, 2011 - What is the best way to share your content with the world in a manner that showcases how valuable and fantastic your content really is? Comments
Social Media and Content Marketing: A One-Night Stand?
Sep 12, 2011 - Tips for building a long-term relationship. Comments
The Lure of Online Communities
Sep 1, 2011 - Brand marketers can profit from the emotional and sociological impact that communities have on their potential customers. Part one in a three-part series. Comments
Do You Know What Your Social Media Marketing Really Costs?
Jul 11, 2011 - Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Comments
You Are What You Tweet
Jun 23, 2011 - What are potential employers finding out about you in searches and how can you change your online reputation? Comments
Cookies, Fans, Opt-Ins, and Followers in Brand Embrace
Jun 21, 2011 - Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Comments
SEO + Social Media + Blogging: When Will Big Business Catch Up?
Jun 1, 2011 - Social media and blogging are about connecting with audiences on a more personal level. But first you must start speaking their language. Comments
Buying Into Blogs
Apr 18, 2013 -
Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers.
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Army's Officership Campaign Focuses on Opportunities
Jan 10, 2013 -
The U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer.
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5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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Where Is the Future of Social Media Marketing? [Research]
Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments
Learn to Move On When An SEO Tactic Isn't Working
Jun 13, 2012 - A three-step process for winding down a tactic. Comments
Word of Mouth Media Money Can Buy
May 10, 2012 - A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story. Comments
3 Examples of Solid B2B Social Business Strategies
Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments
Hyundai's Super Bowl Blog Campaign a Lesson to Marketers
Dec 23, 2011 -
The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers.
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10 Reasons Blogs Are Your Social Media Hub [Charts]
Nov 28, 2011 - Stand out from the pack by developing a blog that's integrated into your organization's website. Comments
Disney Buys Parenting Hub Babble.com
Nov 14, 2011 -
Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year.
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