Blogs

Word of Mouth Media Money Can Buy

A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story.

Tessa Wegert | Media Buying | May 10, 2012

Where Is the Future of Social Media Marketing? [Research]

Where marketers plan to focus their social media efforts in 2012.

Heidi Cohen | Actionable Analysis | April 16, 2012

5 Deadly Sins of Social Content

Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.

Lee Odden | Social Media Smarts | March 26, 2012

3 Examples of Solid B2B Social Business Strategies

A commerce community, an ad-supported social community, and executive thought leadership.

Dave Evans | Social Media | February 22, 2012

Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers.

Kate Kaye | Legal & Regulatory | December 23, 2011

10 Reasons Blogs Are Your Social Media Hub [Charts]

Stand out from the pack by developing a blog that's integrated into your organization's website.

Heidi Cohen | Actionable Analysis | November 28, 2011

Disney Buys Parenting Hub Babble.com

Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year.

Zachary Rodgers | Media Buying | November 14, 2011

Optimize and Socialize Your Way to Better Business Blogging

Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even more traffic.

Lee Odden | Social Media Smarts | November 7, 2011

Good Community Managers Keep the Conversation Going

Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback.

Laney Whitcanack | Community Management | September 22, 2011

How Social Media Is Changing and What It Means for Your Marketing

Seven social media facts you need now.

Heidi Cohen | Actionable Analysis | September 19, 2011

One Piece of Content: 6 Starting Points

What is the best way to share your content with the world in a manner that showcases how valuable and fantastic your content really is?

Jeanniey Mullen | Publishing | September 16, 2011

Social Media and Content Marketing: A One-Night Stand?

Tips for building a long-term relationship.

Lee Odden | Social Media Smarts | September 12, 2011

The Lure of Online Communities

Brand marketers can profit from the emotional and sociological impact that communities have on their potential customers. Part one in a three-part series.

Tessa Wegert | Media Buying | September 1, 2011