Marketing News & Expert Advice
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Blogs
MasterCard Revamps Online Newsroom, Blog
Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments
Blog Optimization in Naver
Apr 18, 2012 -
Three ways to optimize your blog in Naver.
Comments
3 Examples of Solid B2B Social Business Strategies
Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments
Hyundai's Super Bowl Blog Campaign a Lesson to Marketers
Dec 23, 2011 -
The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers.
Comments
10 Reasons Blogs Are Your Social Media Hub [Charts]
Nov 28, 2011 - Stand out from the pack by developing a blog that's integrated into your organization's website. Comments
Disney Buys Parenting Hub Babble.com
Nov 14, 2011 -
Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year.
Comments
Optimize and Socialize Your Way to Better Business Blogging
Nov 7, 2011 - Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even more traffic. Comments
Good Community Managers Keep the Conversation Going
Sep 22, 2011 - Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Comments
How Social Media Is Changing and What It Means for Your Marketing
Sep 19, 2011 - Seven social media facts you need now. Comments
One Piece of Content: 6 Starting Points
Sep 16, 2011 - What is the best way to share your content with the world in a manner that showcases how valuable and fantastic your content really is? Comments
Social Media and Content Marketing: A One-Night Stand?
Sep 12, 2011 - Tips for building a long-term relationship. Comments
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Sep 26, 2013 -
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
Comments
Write a Standout Blog Post in 6 Easy Steps
Aug 23, 2013 -
Focus on high-quality content that helps you build an audience while improving your personal online brand.
Comments
Blogging PR Secrets and Style Guides - What's In and Out
Jun 4, 2013 -
Advice to jumpstart a blog's exposure, visibility, and power to drive even more traffic to your company's website and optimize for maximum ROI.
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How to Start a Video Blog for Your Small Business
Apr 23, 2013 -
Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and beyond? Video blogging may be the answer.
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Buying Into Blogs
Apr 18, 2013 -
Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers.
Comments
Army's Officership Campaign Focuses on Opportunities
Jan 10, 2013 -
The U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer.
Comments
5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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Where Is the Future of Social Media Marketing? [Research]
Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments
Learn to Move On When An SEO Tactic Isn't Working
Jun 13, 2012 - A three-step process for winding down a tactic. Comments
Word of Mouth Media Money Can Buy
May 10, 2012 - A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story. Comments
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