Blogs

blogs-blogging-sm

A Clear Path to Blog Frequency Based on Goals

Jan 29, 2014 - A simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business' bigger picture. Comments

How to Master Blogging Even If You Suck at Writing

lukesummerfielddec4 Dec 4, 2013 - Columnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. Comments

Dove Tops List of Most Shared Video Ads

poopourri-2 Nov 22, 2013 - Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to the Unruly Viral Video Chart. It was the most-viewed online video ad of all time. Comments

Smart Tactics to Maximize Your Blog’s Impact

maximize-your-blogs Nov 7, 2013 - Great tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business. Comments

5 Reasons Blogging is Good for the Marketing Soul

blogging Oct 24, 2013 - Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging is good for the marketing soul in this column from Paul Chaney. Comments

MasterCard Revamps Online Newsroom, Blog

mastercard-cashless-pioneers-blog Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments

Green Giant to Dieters: Go Ahead, Cheat with Vegetables

green-giant-difference Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Comments

Write a Standout Blog Post in 6 Easy Steps

video-blog Aug 23, 2013 - Focus on high-quality content that helps you build an audience while improving your personal online brand. Comments

Blogging PR Secrets and Style Guides - What's In and Out

bloggingprsecrets Jun 4, 2013 - Advice to jumpstart a blog's exposure, visibility, and power to drive even more traffic to your company's website and optimize for maximum ROI. Comments

How to Start a Video Blog for Your Small Business

video-blog Apr 23, 2013 - Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and beyond? Video blogging may be the answer. Comments

Buying Into Blogs

hershey-s-s-mores Apr 18, 2013 - Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers. Comments

Army's Officership Campaign Focuses on Opportunities

army-strong Jan 10, 2013 - The U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer. Comments

5 Deadly Sins of Social Content

sins-fire Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments

Where Is the Future of Social Media Marketing? [Research]

Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments

Learn to Move On When An SEO Tactic Isn't Working

Jun 13, 2012 - A three-step process for winding down a tactic. Comments

Word of Mouth Media Money Can Buy

May 10, 2012 - A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story. Comments

Blog Optimization in Naver

naver-featured Apr 18, 2012 - Three ways to optimize your blog in Naver. Comments

3 Examples of Solid B2B Social Business Strategies

Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments

Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

hyundai-superbowlxlv Dec 23, 2011 - The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Comments

10 Reasons Blogs Are Your Social Media Hub [Charts]

Nov 28, 2011 - Stand out from the pack by developing a blog that's integrated into your organization's website. Comments

Disney Buys Parenting Hub Babble.com

similac-babble2 Nov 14, 2011 - Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...