BlueCava

BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes

May 30, 2012 - Firms agreed to implement appropriate corrections. Comments

Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier

fingerprinting Jan 31, 2012 - Platform update aims to help clients comply with EU's ePrivacy Directive. Comments

BlueCava Tagged With $9.5M

fingerprinting Oct 25, 2011 - Digital fingerprinting startup will use cash to invest in products and expand sales and marketing. Comments

Device Fingerprinting Could Be Cookie Killer

fingerprinting Mar 2, 2011 - New technologies promise to improve ad targeting across smartphones, tablets, and even cars. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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