BlueKai

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Let’s Get Practical With the Convergence of Marketing and Ad Tech

May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Oracle logo Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments

Identity Management and Data Management Platforms Take Center Stage in 2014

data-management-shutterstock-147256514 Feb 27, 2014 - It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics (i.e. conversions) and consolidate them with first and third party data from multiple channels. Comments

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Oracle logo Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

40% of Brands Using DMPs But Emphasize Internal Data

bluekai-1 Dec 4, 2012 - A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released... Comments

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