40% of Brands Using DMPs But Emphasize Internal Data

Susan Kuchinskas  |  Analyzing Customer Data

Dec 4, 2012 - A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released today from Radar Research and BlueKai. Comments