Dec 22, 2014 - Oracle has purchased Datalogix, a data company that helps brands and agencies understand which digital ad campaigns drive in-store purchases. Comments
Nov 20, 2014 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology. Comments
May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments
Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments
Feb 27, 2014 - It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics (i.e. conversions) and consolidate them with first and third party data from multiple channels. Comments
Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments
Dec 4, 2012 - A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released... Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT